Zapier Lead Enrichment Workflow

---
title: "Zapier Multi-Step Lead Enrichment Workflow"
description: "Builds a Zapier automation using the Zapier NLA API to trigger on new HubSpot form submissions and enrich contact records via the Clearbit Enrichment API. Enriched data is written back to HubSpot and simultaneously posted to Slack via the Web API chat.postMessage endpoint."
verification: "security_reviewed"
source: "https://docs.zapier.com/platform/home"
author: "Zapier"
category:
  - "Integrations & Connectors"
framework:
  - "MCP"
---

# Zapier Multi-Step Lead Enrichment Workflow

Builds a Zapier automation using the Zapier NLA API to trigger on new HubSpot form submissions and enrich contact records via the Clearbit Enrichment API. Enriched data is written back to HubSpot and simultaneously posted to Slack via the Web API chat.postMessage endpoint.

## Installation

Choose whichever fits your setup:

1. Copy this skill folder into your local skills directory.
2. Clone the repo and symlink or copy the skill into your agent workspace.
3. Add the repo as a git submodule if you manage shared skills centrally.
4. Install it through your internal provisioning or packaging workflow.
5. Download the folder directly from GitHub and place it in your skills collection.

## Documentation

- https://docs.zapier.com/platform/home

## Source

- [Agent Skill Exchange](https://agentskillexchange.com/skills/zapier-lead-enrichment-workflow/)