Claude Skills by stefanoskarakasis

Identifies and scores your highest-priority beachhead segment using four-dimension scoring (Burning Pain, Willingness to Pay, Winnability, Referral Potential) with blocking gates. Reads brain context (ICP, positioning, competitive landscape, proof points) and, when available, guardrails from prior beachhead decisions the user has logged. Writes confirmed beachhead to brain Section 2, on explicit confirmation.

Scores your GTM motion stack (Inbound, Outbound, Paid, Community, Partner, ABM, PLG) against ICP deal economics with blocking gates, then selects one primary and at most one secondary motion. Trigger with "which GTM motions should we use", "inbound vs outbound", "PLG vs sales-led", or any request to select or sequence acquisition channels.

Deliberate deep-dive capture for a completed skill session that deserves more than the automatic one-line row every T1/T2 skill already logs at its own close — asks three extraction questions (what surprised you, what was wrong, what was missing), turns real answers into specific, falsifiable pattern statements, and logs the session to /context/skill-sessions.md in the same format so meta-synthesis reads one consistent log either way. Trigger on: "capture what we learned", "log this session",...

Audits any SKILL.md in this repo against SKILL-SPEC.md, the skill authoring standard — checks frontmatter, the seven required sections, tier-appropriate sections, and quality-gate structure, then returns a scored checklist with prioritized fixes. Trigger on: "review this skill", "audit this SKILL.md", "does this skill meet spec", "is this skill done", "quality check this skill", or any request to validate a skill file against the repo's authoring standard.

Reads /context/skill-sessions.md (the session log every execution skill writes to) to detect patterns that repeat across 2+ sessions, proposes new guardrails for /context/meta-patterns.md, and proposes brain updates for confirmed learnings. Run on-demand or roughly weekly — not a scheduled background job. Trigger on: "run meta-synthesis", "what patterns are emerging", "detect cross-skill signals", "update guardrails", "compound our learnings", "what should we remember".

Runs a second-pass quality check on a skill's output before it goes out — re-checks it against the originating skill's own Quality Gate and Operating Rules, and returns specific fixes rather than a pass/fail verdict alone. Trigger on: "verify this", "check this before I send it", "second-pass this brief", "did that pass quality gate", or any request to re-check a skill's output before it's delivered externally.

Maps the enterprise buying committee — Economic Buyer, Champion, Technical Evaluator, End User, Procurement — before writing a single message, then builds Dunford-structured, alternatives-anchored personas ready for positioning-messaging. Trigger with "map our buying committee", "who do we need to win over", "build our buyer personas", "who kills our deals", or any request to identify or profile the people involved in a B2B purchase.

Synthesizes research data — surveys, interviews, usage data, win/loss notes — into an Ideal Customer Profile across demographics, behaviors, Jobs to Be Done, and needs, then deepens brain Section 2 in place. Trigger with "build my ICP", "who is my ideal customer", "analyze our PMF survey", "define our target customer", or any request to identify, segment, or profile customers from research data.

Builds a persona-adaptive Voice & Tone guide — brand attributes, tone shifts by buyer type and channel, forbidden language — then deepens brain Section 4 in place. Trigger with "how should we sound", "voice guide", "our copy feels off", "we sound like everyone else", "adapt tone for", or any request to define, apply, or audit how the brand communicates.

Builds the "why now" layer — market maturity, macro forces, buying triggers, narrative arc, and category moment — then deepens brain Section 5 in place. Trigger with "why now", "what's our market context", "define our category", "market narrative", "what macro trends support us", "buying triggers", or any request to define, update, or audit the market forces that make your positioning credible.

Use this skill to build, audit, score, and pressure-test growth and product experiment documents for Just Eat Takeaway.com and Prosus portfolio companies. It auto-localises every experiment to the right market (NL, UK, DE, AU, CA, IL, NO and more), pulls live context from any connected source (Drive, Confluence, Slack, Calendar, Jira), applies ICE scoring and Reforge growth frameworks before interrogation, enforces guardrail metrics and named stakeholders as hard requirements, and compounds l...

A self-improving customer interview synthesis engine for PMMs, Product Managers, and UX Researchers. Transforms raw transcripts into structured discovery outputs anchored in JTBD theory, with signal-level pattern detection, confidence scoring, and a compounding learning loop. Trigger on: "summarize interview", "process transcript", "interview summary", "what did customers say", "synthesize discovery", "interview debrief", "JTBD analysis", "customer insight", "research synthesis", or any reque...

Guides Product Marketing leaders and individual PMMs through building a complete, export-ready OKR set for their quarter — including Objective, Key Results, Projects, Scorecard metrics, and Exec Summary language. Use when setting quarterly OKRs, reviewing existing OKRs, stress-testing KR quality, or building a measurement plan. Produces output ready to paste directly into the PMM OKR Builder spreadsheet or share with leadership.

Builds, guides, and co-writes a complete HubSpot Product Requirements Document (PRD) with an embedded Solution Story. Use this skill whenever a user mentions PRD, product requirements, solution story, feature spec, GTM brief, launch plan, product brief, user stories, feature rollout, announcement level, or asks for help writing up a product idea, feature, or initiative. Also trigger when a PM or PMM asks how to structure a product document, align on messaging, define success metrics, or plan ...

A self-improving pre-mortem risk engine for PMMs running cross-functional risk analysis on any strategic project. Covers: PRD, product launch, pricing change, new marketing channel, GTM pivot, new market entry. Run by a PMM facilitating cross-functional teams. Trigger on: "pre-mortem", "risk analysis", "what could go wrong", "stress-test this plan", "launch readiness", "pressure-test", "failure modes", "risks before we launch", "pre-launch review", "what are we missing", "GTM risk", "pricing ...

GTM-native prioritization reference for PMMs — 9 frameworks with formulas, PMM interpretation layer, and launch tier output logic (T1–T4). Use when selecting a prioritization method, scoring strategic projects, triaging a launch backlog, or deciding how much GTM weight a product or initiative deserves. Trigger on: "how do I prioritize this", "should this be a big launch", "what tier is this", "help me score these initiatives", "RICE vs ICE", "prioritization framework", "launch backlog", "what...

Facilitate a structured GTM retrospective for cross-functional squads (Eng, Design, PM, PMM) — anchored to OKRs and launch outcomes, with a self-improving knowledge loop that compounds across every session. Use when running a post-launch retro, GTM cycle review, sprint retrospective with a PMM lens, or any cross-functional debrief where you need decisions, not just discussion. Trigger on: "retro", "retrospective", "post-launch review", "what went wrong", "GTM debrief", "sprint review", "what ...

PMM stakeholder intelligence engine. Builds a political map — not a grid — that tells you who can kill your launch, who can champion it, and exactly what to say to each. Trigger on: "stakeholder map", "who do I need to align", "stakeholder plan", "who can block this", "executive alignment", "cross-functional buy-in", "who owns what", "communication plan", "stakeholder communication", "launch alignment", "who do I brief", "who needs to know", "internal enablement", "build my stakeholder map", ...

Brain-powered GTM strategy generator for B2B SaaS PMMs. Assigns launch tier (T1-T4), generates strategic brief with messaging, channels, metrics, and timeline. Reads brain for context and past launch learnings. Routes to product-launch-playbook for full execution, hs-positioning-messaging for foundation work, and other PMM skills as needed. Self-learning via Section 7 memory. Trigger on: 'create GTM strategy', 'plan this launch', 'tier this feature', 'GTM plan for [product]', or any launch pl...

Use for any positioning or messaging task — positioning statement, messaging hierarchy, homepage copy, sales persona cards, competitive deck, messaging audit, value proposition, tagline, elevator pitch, or when the user says "we sound like everyone else," "our messaging isn't landing," "sales can't explain what we do," or mentions April Dunford, Emily Kramer, or Obviously Awesome; runs the full Dunford sequence across five output modes (BUILD / AUDIT / FLETCH / SALES-ENABLEMENT / HOMEPAGE) wi...

Builds, pressure-tests, and outputs a complete GACCS Brief (Goals, Audience, Creative, Channels, Stakeholders) for any marketing, GTM, or enablement project. Use this skill whenever a Product Marketer, PMM, or GTM Enablement person mentions a campaign, launch, content piece, event, enablement asset, or any marketing project — even if they say "I need to write a brief", "help me think through this campaign", "I'm planning a launch", "what's the best way to structure this project", or "where do...

Resume reviewer and tailoring engine for Product Marketing Managers (IC to VP, including AI PMM roles). Takes baseline resume + job description → dissects JD → ranks bullets by impact fit → rebuilds complete resume in one pass. Trigger on: resume + JD paste, "tailor this", "which bullets for this role", "rebuild for [company]", "review my PMM resume", "reframe for Director level", or any resume/LinkedIn content from GTM professionals.

Draft a jurisdiction-aware privacy policy for any digital product — use this skill whenever a PMM or Product Manager needs to create, update, audit, or review data protection documentation, asks about GDPR, CCPA, or UK GDPR obligations, mentions "privacy policy", "cookie policy", "data retention", "right to be forgotten", "data processing agreement", or asks what their product needs to comply with applicable privacy law.

A writing coach and messaging strategist for B2B tech teams. Use this skill whenever someone wants to rewrite, sharpen, draft, or pressure-test any written communication: Slack messages, internal emails, async updates, decision memos, PRDs, one-pagers, homepage copy, ads, email campaigns, or positioning documents. Trigger on phrases like: "rewrite this", "sharpen this", "help me say this better", "draft a message", "is this landing?", "why isn't this converting?", "make this more human", "rev...

The PMM Brain - setup wizard + health audit. Create your brain once, use it everywhere. Zero repetition.

Orchestrates multi-skill PMM workflows end-to-end. Chains all hs- skills + pmm-toolkit skills for complete GTM programs. Reads brain context, writes back to brain after completion. Trigger on: 'run full GTM workflow', 'launch [product]', 'positioning refresh', 'competitive program', 'full PMM cycle', 'quarterly refresh', 'new market entry', or any multi-step PMM initiative. Maintains state across skills, verifies coherence, produces master program document.