Voice Of CustomerA
Ground claims about customer pain in real discussion instead of invention. Use whenever you are about to assert what customers want, struggle with, complain about, object to, or the words they use — in ad copy, landing pages, cold outreach, positioning, personas, feature justification, or market research. Also use to sanity-check a claim someone else made about a market ("do people actually care about X?"), to find objections and competitor gripes before writing rebuttals, or to pick which co...
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