Claude Skills by nowork-studio

E-commerce SEO audit for online stores (WooCommerce, Shopify, Magento, custom). Covers the structural problems unique to commerce sites: category / product listing pages (PLP), product detail pages (PDP), faceted navigation and the crawl-budget / duplicate-content traps it creates, pagination, canonical handling for variants and filters, out-of-stock / discontinued product handling, internal linking and breadcrumbs, and Product / Offer / Review / AggregateRating / BreadcrumbList structured da...

Cross-model second opinion from Google Gemini — a different AI reviewing the same changes, with deep Google ecosystem knowledge. Three modes: review (pass/fail gate for Google Ads campaigns, SEO metadata, or code), challenge (adversarial stress-test that tries to break your changes), and consult (open Q&A with Gemini on Google Ads strategy, SEO best practices, or implementation questions). Use when the user says "gemini review", "ask gemini", "gemini challenge", "second opinion from gemini", ...

Generative Engine Optimization (GEO) — make content rank in AI search answers from ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Audits existing content, rewrites for AI citation, and produces per-engine strategy. Use when asked to "optimize for AI search", "rank in ChatGPT", "GEO audit", "improve AI citations", "rank in Perplexity", "AI Overview optimization", "AI Overview ranking", "LLM SEO", "answer engine optimization", "AEO", "get cited by AI", "GEO", "generative engine o...

Plan, validate, and safely publish Google Ads assets, including sitelinks, callouts, structured snippets, image assets, and Performance Max asset briefs. Use when asked for Google Ads assets, ad extensions, sitelinks, callouts, snippets, image assets, Performance Max assets, PMax creative, or an asset audit.

Google Ads account audit and business context setup. Use for account-health audits and business-context setup. Trigger on "audit my ads", "ads audit", "set up my ads", "onboard", "account overview", "how's my account", "ads health check", "what should I fix in my ads", or when the user is new to NotFair and hasn't run an audit before.

Generate and A/B test Google Ads copy. Use when asked to write ad copy, headlines, descriptions, create ad variants, test ad messaging, improve CTR, or generate RSA (Responsive Search Ad) components. Trigger on "ad copy", "write ads", "headlines", "descriptions", "RSA", "responsive search ad", "ad text", "ad creative", "improve CTR", "ad A/B test", "ad variants", "write me an ad", "ad variation experiment", or when the user wants to improve click-through rate on existing ads.

Score and diagnose Google Ads landing pages. Use when asked to audit a landing page, check landing page quality, diagnose high-CTR but low-conversion-rate ad groups, improve Quality Score's Landing Page Experience component, or compare an ad group's messaging against its landing page. Trigger on "landing page audit", "landing page score", "landing page quality", "why is my conversion rate low", "LPX", "landing page experience", "ad to page match", or when `/google-ads-audit` surfaces a high-C...

Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.

Analyze connected Google Analytics 4 traffic, acquisition, engagement, landing pages, ecommerce, events, and conversions, and safely manage supported GA4 key events or custom dimensions through NotFair MCP. Use for GA4, Google Analytics, traffic or conversion drops, channel attribution, realtime activity, report requests, measurement configuration, or Analytics MCP setup.

International / multilingual SEO audit focused on hreflang correctness. Detects and diagnoses the most common (and ranking-damaging) hreflang mistakes: missing or broken return tags, wrong language/region codes, missing x-default, self-referencing errors, conflicts between hreflang and canonical, and inconsistent signals across HTML head / HTTP headers / XML sitemap. Also reviews the broader international setup — URL structure (ccTLD vs subdirectory vs subdomain), language targeting, and geo ...

Image SEO audit — make a site's images discoverable in Google Images and stop them from dragging down Core Web Vitals. Audits alt text quality and coverage, descriptive file names, modern formats (WebP/AVIF), dimensions and compression, responsive srcset, lazy-loading, explicit width/height (CLS), image sitemaps, and ImageObject structured data. Use this skill whenever the user asks about image SEO, alt text, Google Images ranking, image optimization for search, image file size hurting page s...

Discover, analyze, and prioritize keywords for SEO and GEO content strategies from a seed keyword or niche. Identifies high-value opportunities based on search volume, competition, intent, and business relevance. Generates topic clusters. For building a dated editorial calendar from your own Search Console data, use `content-planner` instead — this skill is seed-driven keyword discovery, not calendar scheduling. Use when asked to "find keywords", "keyword research", "keyword analysis", "searc...

Local SEO and Google Business Profile audit — diagnose why a business isn't ranking in the local pack / map results, and produce a fix plan. Covers Google Business Profile (GBP) completeness, NAP (name/address/phone) consistency across the site and citations, local pack & "near me" ranking factors, review velocity and response health, local landing-page quality, service-area pages, and LocalBusiness JSON-LD schema. Use this skill whenever the user asks about local rankings, map results, Googl...

Meta Ads (Facebook + Instagram) account audit and business context setup. Use for account-health audits and business-context setup. Trigger on "audit my Meta ads", "audit my Facebook ads", "Meta ads audit", "set up my Meta ads", "onboard Meta", "Meta account overview", "how's my Meta account", "Meta health check", "what should I fix in my Facebook ads", or when the user is new to NotFair Meta and hasn't run an audit before.

Create evidence-based Meta ad creative briefs, copy angles, and testable asset concepts for Facebook and Instagram. Use when asked for Meta ad creative, Facebook ads copy, Instagram ad assets, UGC concepts, creative briefs, new ad concepts, or creative refreshes.

Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta.

Optimize title tags, meta descriptions, Open Graph, and Twitter cards for maximum click-through rate. Generates multiple A/B test variations with character counting and SERP preview. Use when asked to "optimize title tag", "write meta description", "improve CTR", "Open Graph tags", "fix my meta tags", "social media preview", "my click rate is low", "title optimization", or any meta tag task.

Plan and review Amazon Ads with margin-aware ACoS, product, and search-term guardrails. Use for Amazon advertising, Sponsored Products, Sponsored Brands, Sponsored Display, ASIN targeting, Amazon ACoS, or Amazon Ads performance exports.

Plan and review ChatGPT Ads experiments without assuming ad inventory, account access, or platform capabilities. Use for ChatGPT advertising, OpenAI ads, conversational ad concepts, ChatGPT campaign plans, or performance reviews from a verified export.

Create grounded paid-media creative concepts, copy angles, refresh hypotheses, and measurable test briefs across advertising platforms. Use for ad copy, creative briefs, UGC concepts, headlines, creative fatigue, asset ideas, or a creative refresh.

Explain NotFair's paid-ads skills, installation, platform boundaries, account connections, and current product capabilities. Use for questions about how NotFair works, what it supports, how to install or connect it, plans or limits, or paid-media troubleshooting that is not an account-performance request.

Discover, connect, and verify NotFair paid-ad integrations and their actual capabilities. Use when asked to connect an ad account, configure an ads MCP, check available tools, troubleshoot access, or determine whether NotFair can read or change a platform.

Plan and prepare a new paid-media campaign or cross-channel test before it can spend. Use when asked to create, launch, start, set up, or allocate budget to an advertising campaign on any supported platform.

Audit, diagnose, plan, and safely operate connected LinkedIn Ads accounts through the NotFair MCP, with an export-based fallback. Use for LinkedIn advertising, sponsored content, lead-generation forms, job-title or company targeting, campaign groups, creatives, conversions, lead quality, budgets, bids, or approved LinkedIn campaign changes.

Diagnose wasted paid-ad spend, pacing, and allocation, then propose safe evidence-backed optimizations. Use for waste, negatives, budgets, bid changes, poor CPA or ROAS, underpacing, overspend, or scaling decisions.

Produce a read-only, evidence-based paid-media performance review across connected platforms or supplied exports. Use for weekly or monthly reports, scorecards, performance, CPA, ROAS, CTR, spend trends, pacing, or conversion-tracking health.

Connect NotFair paid-ad accounts and establish reusable campaign context. Use when setting up paid media in a new workspace, connecting Google, Meta, X, LinkedIn, Reddit, or TikTok Ads, refreshing brand context, or preparing an agent to work on ads safely.

Audit, diagnose, and safely operate connected TikTok Ads accounts through the NotFair MCP. Use for TikTok advertising, Spark Ads, short-form video ads, campaign or ad-group analysis, spend, conversions, targeting, creative, budgets, bids, creator briefs, campaign setup, or approved TikTok Ads changes.

Audit, diagnose, and safely operate connected X Ads (Twitter Ads) accounts through the NotFair MCP. Use for X Ads performance, campaign or line-item analysis, spend, conversions, targeting, promoted posts, audiences, budgets, bids, creative, campaign setup, or approved X Ads changes.

Coordinate safe, evidence-based paid-media work across Google Ads, Meta Ads, X Ads, LinkedIn Ads, Reddit Ads, TikTok Ads, Amazon, and ChatGPT Ads. Use for broad ads questions, multi-channel strategy, budgets, CPA or ROAS, campaign requests, spend, ad performance, or when routing to the right NotFair paid-ads skill.

Programmatic SEO planning and audit — building or evaluating large sets of template-generated pages that target long-tail query patterns at scale (e.g. "[service] in [city]", "[product] vs [product]", "[tool] for [use-case]"). Covers data-source and template design, the thin/duplicate-content and doorway- page risks that get programmatic pages deindexed, uniqueness and value thresholds per page, internal linking and hub structure, indexation management (which pages to publish vs. noindex), an...

Generate JSON-LD structured data markup for rich results in Google Search. Supports FAQ, HowTo, Article, Product, LocalBusiness, and multi-type schemas. Validates against Google requirements and provides implementation guidance. Use when asked to "add schema markup", "generate structured data", "JSON-LD", "rich snippets", "FAQ schema", "product markup", "add structured data to my page", "how to get rich snippets", or any structured data task.

Query and operate connected Google Search Console properties through NotFair MCP. Use for live GSC query or page performance, clicks, impressions, CTR, position, traffic changes, indexing status, URL inspection, sitemap reads or approved sitemap submission/removal, and Search Console MCP setup. Route full-site SEO audits to seo-analysis.

Full SEO audit: Google Search Console data + URL Inspection API + PageSpeed Insights API + technical crawl + keyword research + metadata audit + schema markup audit + search intent analysis + Core Web Vitals monitoring. Feeds real GSC data and PageSpeed metrics into AI to surface quick wins, diagnose traffic drops, find content gaps, identify metadata mismatches, detect schema gaps, monitor page performance, and produce an actionable 30-day plan. Use this skill whenever the user asks about SE...

SEO drift monitoring — snapshot a site's SEO state and detect regressions over time. Captures a baseline (rankings/positions, indexed page count, titles & meta descriptions, canonical/robots directives, schema presence, key on-page elements) and on later runs diffs against it to surface what changed: ranking drops, pages that fell out of the index, titles/metas that were accidentally overwritten (a CMS/redeploy classic), canonicals or noindex flipped, schema that disappeared. Use this skill w...

Single-page SEO audit: deep content quality evaluation using Google's E-E-A-T framework, Helpful Content guidelines, on-page SEO factors, search intent alignment, technical signals, and readability analysis. Fetches GSC performance data for that specific page, crawls the live HTML, evaluates metadata, schema markup, internal linking, content depth, and produces a scored report with actionable fixes. Use this skill whenever the user wants to analyze a specific page or URL — not the whole site....

Connect a CMS to notfair SEO tools. Guides users through configuring WordPress, Strapi, Contentful, or Ghost — tests the connection, and writes credentials to .env.local. Once set up, seo-analysis automatically cross- references CMS content against Google Search Console data. Use whenever the user says "connect my CMS", "set up WordPress", "configure Strapi", "add Contentful", "connect Ghost", or "CMS setup". Also trigger if the user asks why no CMS data appears in a seo-analysis report.

XML sitemap audit — find and fix the sitemap problems that quietly waste crawl budget and slow indexing. Discovers the sitemap (robots.txt, /sitemap.xml, sitemap index), validates structure and size limits, and cross-checks the URLs it lists against reality: non-200 / redirected / noindex / canonicalized-away URLs that shouldn't be in a sitemap, plus indexable pages that are missing from it. Reviews lastmod accuracy, sitemap-index organization, and robots.txt reference. Use this skill wheneve...

Search Experience Optimization (SXO) — the bridge between SEO and UX/CRO. Audits the full journey from the SERP click to the on-page goal: SERP click-through factors (title/meta/rich results that win the click), then post-click experience signals that keep users and drive conversions — above-the-fold relevance and intent match, page speed / Core Web Vitals as experience, readability and scannability, clear CTAs, mobile usability, and the things that cause pogo- sticking back to Google. Use th...

Upgrade the NotFair plugin to the latest version. Updates the marketplace repo, installs the new version to the plugin cache, and updates installed_plugins.json. Use when asked to "upgrade notfair", "update notfair", or "get latest version". Also handles inline upgrade prompts when a skill detects UPGRADE_AVAILABLE at startup.

Operate connected GoHighLevel CRM accounts through the NotFair MCP. Use for GoHighLevel, HighLevel, GHL contacts, conversations, opportunities, calendars, pipelines, tags, tasks, forms, invoices, products, or approved CRM changes.

Audit, diagnose, and safely operate connected Reddit Ads accounts through the NotFair MCP. Use for Reddit advertising, Reddit Ads performance, campaign or ad-group analysis, spend, conversions, targeting, audiences, pixels, budgets, bids, creative, campaign setup, or approved Reddit Ads changes.

Operate connected GoHighLevel CRM accounts through the NotFair MCP. Use for GoHighLevel, HighLevel, GHL contacts, conversations, opportunities, calendars, pipelines, tags, tasks, forms, invoices, products, or approved CRM changes.

Audit, diagnose, and safely operate connected Reddit Ads accounts through the NotFair MCP. Use for Reddit advertising, Reddit Ads performance, campaign or ad-group analysis, spend, conversions, targeting, audiences, pixels, budgets, bids, creative, campaign setup, or approved Reddit Ads changes.

Operate connected WordPress sites through the NotFair MCP. Use for WordPress content, posts, pages, media, comments, terms, design, settings, plugins, themes, HTML files, or approved WordPress changes on a NotFair-connected site. Not the local Application-Password CMS setup used by SEO scripts.

Operate connected WordPress sites through the NotFair MCP. Use for WordPress content, posts, pages, media, comments, terms, design, settings, plugins, themes, HTML files, or approved WordPress changes on a NotFair-connected site. Not the local Application-Password CMS setup used by SEO scripts.

Cross-model second opinion from Google Gemini — a different AI reviewing the same changes, with deep Google ecosystem knowledge. Three modes: review (pass/fail gate for Google Ads campaigns, SEO metadata, or code), challenge (adversarial stress-test that tries to break your changes), and consult (open Q&A with Gemini on Google Ads strategy, SEO best practices, or implementation questions). Use when the user says "gemini review", "ask gemini", "gemini challenge", "second opinion from gemini", ...

Google Ads account audit and business context setup. Use for account-health audits and business-context setup. Trigger on "audit my ads", "ads audit", "set up my ads", "onboard", "account overview", "how's my account", "ads health check", "what should I fix in my ads", or when the user is new to NotFair and hasn't run an audit before.

Generate and A/B test Google Ads copy. Use when asked to write ad copy, headlines, descriptions, create ad variants, test ad messaging, improve CTR, or generate RSA (Responsive Search Ad) components. Trigger on "ad copy", "write ads", "headlines", "descriptions", "RSA", "responsive search ad", "ad text", "ad creative", "improve CTR", "ad A/B test", "ad variants", "write me an ad", "ad variation experiment", or when the user wants to improve click-through rate on existing ads.

Score and diagnose Google Ads landing pages. Use when asked to audit a landing page, check landing page quality, diagnose high-CTR but low-conversion-rate ad groups, improve Quality Score's Landing Page Experience component, or compare an ad group's messaging against its landing page. Trigger on "landing page audit", "landing page score", "landing page quality", "why is my conversion rate low", "LPX", "landing page experience", "ad to page match", or when `/google-ads-audit` surfaces a high-C...