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Claude Skills by matteotitta
github.com/matteotitta23 skills0 installs38 views
- Brand KitExtracts a company's visual identity from screenshots (best) or its website (fallback) and writes a DESIGN.md brand file: machine-readable tokens for colours, typography, spacing, corner radius and logo usage, plus short prose explaining how and when to use each, and a list of do's and don'ts. Any later page, deck, carousel or ad can read the tokens instead of guessing. Triggers: "brand kit", "brand guidelines", "extract our brand", "design tokens", "colours and fonts from", "visual identity"...Votes: 0GitHub stars: 63
- Company ContextResearches a company from its website and public sources and writes a company profile: what it sells, who buys it, traction, funding, team, hiring, tech stack, key people, red flags and the gaps you still need to fill, every claim tagged with a source and a confidence level. Use it as the first file in a marketing context folder, or to prep a discovery call or qualify a prospect. Triggers: "company research", "company background", "company context for", "qualify this prospect", "discovery cal...Votes: 0GitHub stars: 63
- Competitor ResearchResearches one B2B SaaS competitor across 13 dimensions (company, product, ICP, pricing, reviews, content, launches, search and AI visibility, tech stack, hiring, go-to-market, social, paid ads) and writes a sourced dossier with an executive summary, a threat level, strengths and weaknesses, and a data gaps section. Run it once per competitor, then compare. Triggers: "competitor analysis", "competitor research on", "what is [competitor] doing", "compare us to", "competitive landscape", "battl...Votes: 0GitHub stars: 63
- Expert PovDraws out a founder's or expert's point of view: what they believe about their market that others don't, the hot takes they'd defend, the stories behind them, and their taste. Generates interview questions, works from answers, a live call or existing content, and ends with ranked One Big Idea candidates for thought leadership and positioning. Triggers: "expert POV", "founder POV", "one big idea", "OBI", "contrarian beliefs", "what makes our founder different", "thought leadership foundation",...Votes: 0GitHub stars: 63
- Funnel StrategyWorks out a company's go-to-market motion (product-led, sales-led or hybrid) from its website and pricing, then maps the funnel stage by stage: a definition, strategy, leading inputs the team controls, lagging outputs with targets, cadence and owner for each stage, MQL, SQL and PQL criteria, post-sale stages, closed-lost re-entry paths and backward funnel maths from a revenue target. Triggers: "funnel strategy", "funnel stages", "pipeline stages", "PLG vs SLG", "lead qualification criteria", ...Votes: 0GitHub stars: 63
- GoalsTurns a target someone has already committed to (a board plan, an annual plan, a contract) into a plan the team can measure: KPIs in three tiers with a guardrail for each, a baseline from real data, monthly pacing with lag and seasonality, and two or three channels chosen from how your ICP actually searches and buys. Writes context/goals/MMYY-scope.md and context/goals/measurement.md. It never invents the target. Triggers: "set our goals", "what are our KPIs", "revenue target and pacing", "wh...Votes: 0GitHub stars: 63
- Icp ResearchBuilds an ideal customer profile from evidence: case studies, testimonials, customer logos, solutions pages, reviews and any sales notes you have. Produces market sizing layers, firmographic segments, a champion and an economic buyer persona, a negative ICP, intent signals, customer proof points and a voice-of-customer section in the buyers' own words, every claim sourced. Triggers: "ICP research", "ideal customer profile", "who are our customers", "customer segments", "buyer personas", "who ...Votes: 0GitHub stars: 63
- LevelScore your Claude Code environment on a fun 0-10 ladder (Tourist → Swarm) calibrated to the quickstart's 4 systems — Context, Skills, Integrations, Orchestration. Two front doors - an interactive quiz (zero setup, shareable) or a silent scan of your repo. Outputs a next-level roadmap plus a branded HTML dashboard or a paste-anywhere ASCII card. The default mastery skill of this quickstart. Triggers - "level", "what's my claude code level", "claude code level quiz", "assess my setup", "how goo...Votes: 0GitHub stars: 63
- MessagingBuilds a product messaging library from your positioning, your website and customer evidence: a description, the status quo and alternatives, pain points with their knock-on consequences, capabilities, functional, emotional and social benefits, branded features, the cost of doing nothing, common objections with responses, and core messaging blocks (tagline, elevator pitch, value props, proof, per-audience lines). Every claim sourced. Triggers: "product messaging", "messaging library", "messag...Votes: 0GitHub stars: 63
- PositioningDevelops B2B SaaS positioning from your ICP, competitor and win-loss evidence. Maps what buyers compare you to, chooses between leading with a category or a problem, picks a primary and secondary anchor and up to three defensible differentiators, lays out 2 to 4 worked positioning options with a comparison canvas so you can decide, then locks the chosen one and tests it (clarity ladder, guarantee test). Triggers: "positioning", "how do we position", "what category are we in", "how do we diffe...Votes: 0GitHub stars: 63
- Tov GuidelinesExtracts a company's tone of voice from its own content and turns it into rules a writer or an AI can follow. Phase 1 analyses 15 to 20 pages for sentence, paragraph, word and structure patterns with frequency counts; after the user reviews it, Phase 2 writes the guidelines: tone attributes with before and after examples, a We are / We are not table, tone by context, vocabulary to use and avoid, and open questions. Triggers: "tone of voice", "brand voice", "voice guidelines", "writing style g...Votes: 0GitHub stars: 63
- Win LossAnalyses sales call transcripts (and churn or renewal calls) to find why deals are won, lost, kept or churned. Reads each call across six dimensions (product, messaging, sales process, pricing, competition, customer context), pulls verbatim quotes with the speaker named, counts how often each pattern appears, and writes findings with recommendations. Works with any recorder export or pasted text. Triggers: "win/loss analysis", "why do we lose", "why do we win", "analyse these sales calls", "l...Votes: 0GitHub stars: 63
- Brand KitExtract visual identity from screenshots (primary) or website URL (fallback) and compile into a DESIGN.md-format brand kit — YAML token frontmatter (colors, typography, rounded, spacing, components) + 8 ordered prose sections. The YAML tokens are machine-authoritative; downstream visual skills consume them directly. Writes to marketing/brand/brand-kit.md. Triggers - "brand kit", "brand identity", "visual identity", "design tokens", "extract brand", "DESIGN.md"Votes: 0GitHub stars: 54
- Competitor AggregateSynthesize multiple per-competitor research files (produced by /competitor-research) into a single canonical threat matrix. Writes to marketing/competitors/aggregate.md as the locked canonical version every downstream skill reads. Triggers - "competitor aggregate", "synthesize competitors", "competitor matrix", "threat matrix", "lock competitor canonical"Votes: 0GitHub stars: 54
- Competitor ResearchRun deep research on a single competitor. Produces a dossier with executive summary, position + messaging, status-quo alternatives, key differentiators, pricing position, where-they-win / where-they-lose, threat assessment, and what to watch. Writes to marketing/competitors/MMYY-{competitor-slug}.md. Triggers - "competitor research", "competitive analysis", "research competitor X", "battlecard prep", "analyze [competitor name]"Votes: 0GitHub stars: 54
- Funnel StrategyMaps your company's GTM motion (PLG, SLG, or Hybrid) to concrete funnel stages with inputs, outputs, and qualification criteria per stage. Detects motion type from website + Exa research, then produces pre-close + post-close stage definitions, the FETE mapping (Fit / Engagement / Tier / Eligibility), and closed-lost re-entry paths. Triggers - "funnel strategy", "funnel stages", "pipeline stages", "sales process", "lead qualification", "GTM motion mapping", or any work defining how leads flow ...Votes: 0GitHub stars: 54
- Icp ResearchBuild structured ICP documentation by scraping case studies, testimonials, and solutions pages from your website. Produces firmographics, champion + economic buyer personas, pain points, decision criteria, anti-ICP, customer proof points, and voice-of-customer synthesis. Writes to marketing/icp/ICP.md as the canonical ICP every downstream skill reads. Triggers - "icp research", "ideal customer profile", "persona research", "customer segments", "who are our customers", "build ICP"Votes: 0GitHub stars: 54
- PositioningDevelop positioning strategy with anchor, differentiators, status-quo alternatives, and a positioning statement. Reads from marketing/icp/ICP.md + marketing/competitors/aggregate.md. Writes to marketing/positioning/positioning.md as the canonical positioning every downstream skill reads. Triggers - "positioning", "category definition", "how do we position", "positioning strategy", "anchor + differentiators"Votes: 0GitHub stars: 54
- Product MessagingBuild a 10-component messaging library from your positioning + ICP + competitor aggregate. Produces positioning statement, value propositions, key differentiators, taglines, CTA variants, proof points, messaging hierarchy, status-quo alternatives. Writes to marketing/messaging/messaging.md as the canonical messaging library every downstream content / paid / outbound / lifecycle skill reads. Triggers - "product messaging", "messaging library", "value props", "messaging framework", "build messa...Votes: 0GitHub stars: 54
- Tov GuidelinesExtract voice patterns from existing content (website, blog, social, sales-call transcripts) and codify into voice rules. Produces voice analysis + voice guidelines (rules per pattern + violation pattern + fix template). Writes to marketing/brand/brand-voice.md as the canonical voice rules every content skill reads. Triggers - "tone of voice", "brand voice", "voice guidelines", "TOV audit", "writing rules", "extract voice"Votes: 0GitHub stars: 54
- Expert PovExtract a founder's or expert's point of view — core beliefs, contrarian takes, origin stories, taste — and synthesize a recommended "one big idea" (OBI) that anchors thought leadership and brand voice. Writes to marketing/expert-pov/expert-pov.md. Triggers - "expert pov", "founder point of view", "thought leadership angle", "one big idea", "OBI", "founder beliefs", "founder narrative"Votes: 0GitHub stars: 54
- LevelScore your Claude Code environment on a fun 0-10 ladder (Tourist → Swarm) calibrated to the quickstart's 4 systems — Context, Skills, Integrations, Orchestration. Two front doors - an interactive quiz (zero setup, shareable) or a silent scan of your repo. Outputs a next-level roadmap plus a branded HTML dashboard or a paste-anywhere ASCII card. The default mastery skill of this quickstart. Triggers - "level", "what's my claude code level", "claude code level quiz", "assess my setup", "how goo...Votes: 0GitHub stars: 54
- Win Loss AnalysisAnalyze sales-call transcripts to extract why deals are won and lost across six dimensions — product, messaging, GTM/sales, pricing, competition, and customer context. Produces aggregated patterns with verbatim buyer quotes, frequencies, and recommendations. Writes to marketing/win-loss/win-loss.md as the evidence base under positioning, messaging, and ICP. Triggers - "win loss analysis", "why are we losing deals", "why do we win", "analyze sales calls", "churn analysis", "deal review"Votes: 0GitHub stars: 54