Claude Skills by m7mdwb

Reconcile a platform's conversion export against the CRM and name the likely cause of the gap. Use when GA4, Google Ads, Meta or a tag manager reports a different number of conversions from the CRM or the finance system, when a dashboard is not trusted, or when a team is arguing about attribution windows. Joins the two exports, measures the shape of the disagreement, and returns ranked causes with the evidence that fired each one. Needs no API access.

Route local marketing and revenue exports to the right evidence-based checks for PII leakage, broken UTM tagging, conversion gaps, or lead-routing defects. Use when someone says "audit my marketing data," provides unfamiliar exports, or is unsure which martech-verify skill applies. Prefer the named specialist when the request is already specific.

Find personal data leaking into analytics URLs, page paths and event parameters. Use when auditing GA4, Google Tag Manager, server logs or any tracking export for emails, phone numbers, card numbers, IBANs, tokens or names that should never have reached an analytics platform. Runs on a CSV or log file you already have, needs no API access, and never prints an unredacted value.

Run lead routing rules against real leads to find dead rules, rules shadowed by a broader rule above them, leads that match nothing, and an unbalanced distribution across owners. Use when auditing lead assignment in LeanData, HubSpot, Salesforce or a custom router, before changing routing, after a territory change, or when a salesperson says they stopped receiving leads. Takes a JSON rules file and a CSV of leads, needs no API access.

Lint a real corpus of tagged URLs against the way analytics platforms actually read them. Use when campaign reporting looks fragmented, when traffic is landing in Unassigned, before rolling out a UTM taxonomy, or when auditing an account someone else tagged. Finds case drift, near-duplicate campaign names, mediums that no channel grouping recognises, self-referrals, auto-tagging conflicts and personal data in campaign parameters. Runs on a CSV of URLs, needs no API access.

Preflight and verify proposed bulk changes to CRM or marketing records. Use before imports, cleanup, routing, lifecycle, owner, consent, or enrichment updates, and after execution to detect partial writes or side effects. This skill plans and verifies changes; it does not itself authorize or perform live writes.