Claude Skills by LeadMagic

AI-powered marketing at scale — vibe marketing workflows for rapid content generation, creative iteration, campaign launches, and growth experiments using ChatGPT, Claude, Midjourney, Runway, HeyGen, ElevenLabs, and AI video tools. Based on the "vibe coding" philosophy applied to marketing. Use when scaling content production with AI, launching campaigns fast, generating creative variants, or building a marketing engine that runs on prompts. Triggers on: "vibe marketing", "AI marketing", "AI ...

Build customer success analytics dashboards — NPS, CSAT, CES, customer health scores, churn prediction models, expansion propensity, support volume trends, and CS team performance. Use when designing CS metrics, building health score models, setting up CS dashboards, analyzing churn patterns, or measuring CS team effectiveness. Triggers on: "CS analytics", "health score", "churn prediction", "NPS dashboard", "CS metrics".

Build customer success playbooks — onboarding, health scoring, CSQLs, expansion plays, QBRs, and churn intervention. Use when building a CS function, designing customer journeys, or creating playbooks for retention and expansion. Triggers on: "customer success", "CS playbook", "onboarding", "health score", "CSQL", "expansion play", "customer retention", "QBR", or any request about post-sale customer engagement.

Design structured customer onboarding programs — time-to-value optimization, activation milestones, kickoff calls, 30-60-90 day plans, handoff from sales to CS, onboarding playbooks by segment, and onboarding health tracking. Use when building customer onboarding, reducing time-to-value, designing kickoff process, or scaling onboarding from founder-led to team-led. Triggers on: "customer onboarding", "time-to-value", "onboarding playbook", "kickoff call", "sales-to-CS handoff".

Design and deploy headless / automated support systems — AI chatbots, Fin AI agents, knowledge base self-serve portals, ticket deflection strategies, automated triage, email auto-responders, and conversational AI. Use when building self-serve support, implementing AI agents for tier-1 deflection, designing knowledge base architecture, or automating support workflows to scale CS without linear headcount growth.

Plan and execute Quarterly Business Reviews — value documentation, ROI presentation, executive alignment, and expansion roadmap. Use when preparing for QBRs, business reviews with customers, or executive stakeholder meetings. Triggers on: "QBR", "quarterly business review", "executive business review", "customer review", "value review", or any request about strategic customer meetings.

Design and manage customer support SLAs — service level agreements, ticket priority matrices, first response time targets, resolution time targets, escalation paths, business hours configuration, and SLA performance dashboards. Use when defining support SLAs, building tier-based service levels, designing escalation policies, or measuring SLA compliance. Triggers on: "SLA design", "support SLAs", "escalation path", "ticket priority matrix", "first response time", "SLA compliance".

Customer support platform selection, setup, and optimization — Intercom, Zendesk, Front, Help Scout, HubSpot Service Hub, Linear, and AI-native tools. Use when choosing a support platform, migrating tools, setting up help desk workflows, designing ticket routing, building macros and saved replies, or integrating support with CRM and product. Covers head-to-head comparison, pricing by stage, and implementation playbooks.

Plan and execute content syndication across paid and organic channels — content atomization using Ross Simmonds' distribution framework, NetLine- informed lead follow-up timing, syndication network economics, and channel-user fit mapping. Triggers on: "content syndication", "content distribution", "syndication strategy", "promote content", "content amplification", "distribute our content".

B2B paid social strategy — LinkedIn, Meta, TikTok ad platform strategy, audience building, creative testing, budget allocation. Triggers on: "paid social", "LinkedIn ads", "social advertising", "paid media strategy", "B2B ads".

Use podcast appearances as a GTM channel — booking strategy, interview prep, content repurposing, pipeline conversion. Triggers on: "podcast GTM", "podcast appearances", "be a podcast guest", "podcast marketing".

Plan and execute demand gen webinars — topic selection, speaker sourcing, promotion cadence, follow-up sequences. Triggers on: "webinar", "webinar strategy", "virtual event", "demand gen webinar", "webinar promotion".

Create competitive battlecards — FIA Framework (Fact → Impact → Act), Why We Win/Why We Lose, objection handling cards per competitor, pricing comparisons, and quick-dismiss summaries. Use when building competitive intelligence, preparing for competitive deals, or creating sales enablement materials. Triggers on: "battlecard", "competitive battlecard", "competitor comparison", "Why We Win", "objection handling card", "competitor intel", or any competitive enablement.

Create customer case studies in sales-ready format — Challenge→Solution→Results structure, before/after metrics, quote integration, two-length formats (1-page summary + full version). Use when creating case studies, customer success stories, proof content, or sales collateral. Triggers on: "case study", "customer story", "success story", "proof content", "customer example", "results story", or any request to document customer outcomes.

Define brand-context for AI agents — visual identity systems, voice/tone guides, color palettes with hex/RGB/HSL, typography systems with font stacks and type scales, logo usage rules, asset templates, and brand guardrails. Use when creating a design system for AI-generated GTM content, ensuring brand consistency across agent outputs, or implementing Google DESIGN.md specification. Includes Claude Code design patterns via claude-design skill.

Create one-page sales documents — product overviews, meeting leave-behinds, champion enablement sheets, trade show handouts. Scannable in 30 seconds, memorable enough to forward. Use when creating one-pagers, leave-behinds, quick reference sheets, or sales handouts. Triggers on: "one-pager", "leave-behind", "product overview", "handout", "champion doc", "sales sheet", or any request for a single-page sales document.

Build investor-ready pitch decks and sales presentations — 10-11 slide structure, persona-customized per role, storytelling frameworks, speaker notes, and visual direction. Use when creating pitch decks, sales decks, investor decks, board presentations, or any slide-based narrative. Triggers on: "pitch deck", "sales deck", "investor deck", "presentation", "slide deck", "build a deck", "board deck", or any request for a structured presentation.

Build ROI calculators and business cases — 3-scenario projections (conservative, moderate, aggressive), payback period analysis, TCO comparison, assumption documentation, MEDDICC integration, value driver identification. Use when building ROI models, creating business cases, quantifying value for prospects, or supporting economic buyer conversations. Triggers on: "ROI calculator", "business case", "ROI model", "value calculator", "TCO comparison", "payback period", "build the business case".

Design GTM UI/UX patterns — landing pages (hero, proof, CTA), forms (progressive disclosure, inline validation), signup flows (activation, time-to-value), dashboards (KPI hierarchy, trend indicators), and accessibility (WCAG 2.2 AA). Use when designing or auditing GTM tool interfaces, landing pages, conversion flows, or onboarding experiences. Covers conversion-first design, mobile optimization, and A/B test readiness.

Strategic conference planning — event selection, sponsorship ROI, speaking submissions, booth strategy, team preparation. Triggers on: "conference strategy", "event planning", "trade show strategy", "sponsorship ROI", "CFP submissions".

Outbound sequences triggered by conference/event attendance — pre-event research, on-site plays, post-event follow-up. Triggers on: "event outreach", "conference prospecting", "trade show follow-up", "event outbound".

Plan and execute field marketing — regional events, executive dinners, roadshows, customer advisory boards. Triggers on: "field marketing", "executive dinner", "roadshow", "regional event", "customer event".

Apply decision science and buyer psychology to GTM — transparency effect (4.2-4.5), Cialdini principles, prediction over persuasion, trust mechanics. Use when designing messaging, building pitch decks, crafting positioning, or understanding why buyers buy. Triggers on: "buyer psychology", "decision science", "why buyers buy", "transparency sale", "Cialdini", "trust selling".

Research competitors and turn findings into GTM assets: positioning map, win/loss themes, battlecard inputs, trap-setting questions, pricing comparison, and displacement angles. Use when evaluating a competitor, preparing sales enablement, building alternative pages, or entering a crowded category.

Build a reusable, evidence-backed GTM context pack covering company, product, market, ICP, buying triggers, positioning, proof, voice, constraints, and unresolved questions. Use when an agent is starting GTM work without reliable shared context, when teams repeat the same discovery in every task, or when campaign outputs contradict one another.

Capture reusable GTM context for every other skill: product, ICP, personas, pains, proof, competitors, pricing, channels, constraints, and source-of-truth files. Use when starting a project, onboarding an agent to a company, or fixing generic outputs caused by missing context.

Score and tier ICP-fit accounts using firmographic, technographic, intent, pain, and timing signals. Produces a weighted ICP scorecard, tiering rules, anti-ICP exclusions, routing thresholds, and validation checklist. Use when defining target accounts, ranking TAM lists, prioritizing ABM accounts, or building fit scores.

Define ICP differences across small business, mid-market, and enterprise — buying process, deal size, sales motion, tool stack, messaging by tier. Use when segmenting GTM by company size, designing tier-specific plays, or adapting messaging to buyer sophistication. Triggers on: "ICP tiers", "small business vs enterprise", "mid-market ICP", "segment by company size", "SMB vs enterprise sales", "how to sell to small business".

Build positioning and messaging from category, ICP, alternatives, differentiated value, proof, and buyer language. Produces a positioning statement, message hierarchy, persona messaging matrix, homepage narrative, and sales talk tracks. Use when messaging sounds generic, launches need positioning, or competitors blur differentiation.

Design SaaS pricing strategy using willingness-to-pay research, packaging, value metrics, competitive anchors, and expansion paths. Produces pricing hypotheses, package architecture, discount guardrails, and test plan. Use when setting prices, changing packages, evaluating usage-based pricing, or fixing monetization.

Route a go-to-market request to the right GTM Skills, install or verify the catalog, and compose multi-skill workflows without loading the entire library. Use when first installing gtm-skills, discovering which skill fits a task, checking available categories, or planning a workflow that spans multiple sales, marketing, RevOps, SEO, customer-success, or automation skills.

Strategic advisor recruitment for B2B SaaS founders. Use when building advisory board, recruiting individual advisors, structuring advisor compensation (equity grants), defining advisory scope, leveraging advisors for intros/references/customers, and managing ongoing advisor relationships.

Board meeting preparation for B2B SaaS founders. Use when preparing quarterly board meetings, building board decks, selecting metrics to present, crafting narrative, managing board relationships, or handling difficult board conversations (down rounds, missed targets, CEO transitions).

Build a complete brand kit for B2B SaaS — logo design and usage, color palette, typography, voice and tone, visual identity, brand guidelines, and asset templates. Use when creating a brand from scratch, rebranding, or building consistent visual identity. Triggers on: "brand kit", "brand identity", "logo design", "brand guidelines", "visual identity", "brand book", "rebrand", "brand colors", or any brand-building request.

Build a SaaS company from idea to scale — product development, architecture decisions, pricing, hiring sequence, fundraising stages, and operational infrastructure. Use when starting a SaaS, scaling from $0 to $10M ARR, making build-vs-buy decisions, or designing the technical and operational foundation of a software business. Triggers on: "build a SaaS", "start a SaaS", "SaaS architecture", "SaaS startup", "build software business", "SaaS from scratch", "tech stack for SaaS", or any request ...

Complete business insurance guide for SaaS founders — Errors & Omissions (E&O/Tech E&O), Cyber Liability, Directors & Officers (D&O), General Liability, Workers Compensation, Key Person, Employment Practices Liability (EPLI), and when each becomes necessary. Covers what triggers insurance needs (first enterprise customer, fundraising, hiring), cost estimates by stage, and how to shop for coverage. Triggers on: "business insurance", "startup insurance", "E&O insurance", "cyber insurance", "D&O...

Complete co-founder playbook for technical founders — finding co-founders, equity splits (dynamic and static), co-founder agreements, vesting schedules, working relationships, conflict resolution, co-founder breakups, and the "dating before marrying" framework. Use when looking for a co-founder, structuring a founding team, negotiating equity, or navigating co-founder relationship challenges. Covers YC advice, First Round, and a16z resources.

Content-led growth strategy for B2B SaaS founders. Use when building a founder-led content engine, designing content as a GTM channel, scaling content production, measuring content ROI, repurposing across channels, or building a media brand that drives pipeline. Covers newsletter, social, long-form, podcast, and community channels.

Data privacy compliance for B2B SaaS — GDPR, CCPA/CPRA, ePrivacy Directive, cookie consent, Data Processing Agreements (DPAs), Standard Contractual Clauses (SCCs), Data Protection Impact Assessments (DPIAs), subject access requests (SARs), and privacy-by-design. Covers step-by-step compliance roadmap, privacy tech stack, and when to hire a DPO. Use when implementing GDPR compliance, preparing for enterprise security reviews, or building a privacy program. Triggers on: "GDPR compliance", "CCPA...

Employment law and compliance for B2B SaaS founders — contractor vs employee classification, offer letters, IP assignment (PIIA), at-will employment, equity documentation, employee handbooks, harassment policies, termination procedures, and multi-state / international hiring compliance. Use when hiring first employees, classifying workers, building HR infrastructure, or expanding to new states/countries. Triggers on: "employment law", "contractor vs employee", "offer letter", "employee handbo...

Translate engineering strengths into founder-led GTM: customer discovery, positioning, demos, technical proof, founder sales habits, and first repeatable motion. Use when a technical founder needs to sell, do customer interviews, explain value without feature dumping, or build GTM confidence.

Complete equity management for SaaS founders — cap tables, 409A valuations, option pools (ISO vs NSO vs RSU), 83(b) elections, equity grants for employees/advisors/contractors, dilution modeling, secondary sales, and equity tools (Carta, Pulley, AngelList Equity). Use when setting up equity, granting options, planning option pools, modeling dilution, or preparing for fundraising. Triggers on: "cap table", "409A valuation", "option pool", "equity grant", "ISO vs NSO", "83(b)", "equity for empl...

Plan and execute B2B events — conferences, webinars, dinners, happy hours, trade shows, and owned events. Use when planning any business event to generate pipeline or build community. Triggers on: "event planning", "plan event", "host webinar", "conference strategy", "trade show", "customer dinner", "happy hour", "launch event", or any event-related request.

Prepare a SaaS company for acquisition or exit — valuation drivers by buyer type (strategic, PE, bootstrap), due diligence readiness, EBITDA vs ARR multiples, and 12–24 month exit timeline. Use when planning an exit, preparing for acquisition, or maximizing company value for a future sale. Triggers on: "exit strategy", "sell company", "acquisition prep", "M&A", "due diligence", "company valuation", "exit planning", "PE acquisition", "bootstrap exit".

SaaS financial modeling for founders — operating model, runway, headcount, DCF valuation, consumption-based pricing models, cohort analysis, unit economics by segment, ARR bridge/build, 3-scenario forecasting, and board-ready financials. Use when building financial model, projecting runway, modeling fundraising, valuation, or planning headcount. Covers discounted cash flow, consumption revenue models, expansion modeling, and SaaS-specific valuation.

Complete playbook for founder's first 10 hires beyond sales. Use when hiring first engineer, first CS, first marketer, first product manager, or building founding team. Covers when to hire each role, job description architecture, compensation benchmarking, interview process design, and offer construction.

Build a founder personal brand — LinkedIn strategy, content cadence, podcast guesting, newsletter growth, media features, and community building. Includes Adam Robinson's (RB2B) founder-led LinkedIn playbook: daily posting, hooks, zero-click content, and build-in-public. Use when building personal brand, growing audience, or establishing thought leadership as a founder. Triggers on: "personal brand", "founder brand", "LinkedIn strategy", "thought leadership", "build audience", "build in publi...

Founder guide to GTM compensation — what you can afford, how to set OTE and equity, budget guardrails, valuing packages for candidates, and negotiation scripts when cash is tight. Covers hiring first AE/SDR/VP and founder-side offer/counter-offer tactics. Use when a founder asks how to comp sales hires, negotiate offers, explain equity, or defend quota math. Triggers on: "founder comp", "how much to pay first AE", "negotiate sales offer as founder", "comp budget startup", "what equity to offe...

Founder-led sales playbook for $0-5M ARR stages. Use when founder is primary seller, building sales process from scratch, transitioning from founder-led to AE-led, or designing demo/negotiation/close motions as a technical founder.

Complete fundraising strategy for B2B SaaS founders. Use when preparing to raise seed/Series A, deciding VC vs bootstrapped path, building pitch deck, running a fundraise process, evaluating term sheets, or planning fundraising timeline. Covers SAFE, priced rounds, and bootstrapper alternatives.