Claude Skills by jonbishop1

Comprehensive audience research guide for developers and technical founders building web-first software products — SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about understanding customers, audience research, customer interviews, user surveys, community research, Reddit research, forum mining, identifying influencers, media landscape mapping, ICP definition, persona building, voice-of-customer data, Jobs to Be Done, competitive audience analysis, or fi...

Competitive research and analysis for developers and technical founders building SaaS products, developer tools/APIs, and enterprise software. Use this skill for any question about competitive analysis, competitor research, competitive positioning, competitor pricing analysis, market landscape mapping, competitive differentiation, competitor marketing analysis, win/loss patterns, competitive profiles, or understanding what competitors are doing and how to position against them. Trigger whenev...

Content production coach and writer for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Covers long-form content (blog posts, guides, comparisons, docs-as-content, data studies), content briefs, editing, publishing, and repurposing into social, email, and video. Trigger whenever a user asks about writing blog posts, guides, comparisons, case studies, content briefs, editing content, repurposing across channels, managing writers, or any content c...

Content strategy for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Use for content strategy, editorial planning, content calendars, channel selection, content audits, content-market fit, topic prioritization, content roadmaps, or any question about what content to create, why, when, and for whom. Trigger whenever a user asks about content strategy, content planning, editorial calendars, "what should I blog about," "do I need a content strategy...

SaaS copywriting coach and analyst for developers and technical founders building web-first software products — SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about website copy, homepage messaging, pricing page copy, feature pages, landing page copy, email sequences (onboarding, nurture, lifecycle, launch), ad copy for search or social, sales collateral (one-pagers, pitch decks, case studies), value propositions, positioning statements, headline formulas...

Customer psychology for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about buyer psychology, customer motivation, Jobs-to-Be-Done, behavioral psychology applied to SaaS, pricing psychology, conversion psychology, onboarding psychology, retention psychology, loss aversion, anchoring, friction reduction, cognitive biases, or understanding why customers buy, churn, or don't convert. Trigger whenever a user asks ab...

Comprehensive product and marketing analytics guide for developers and technical founders building SaaS products, developer tools/APIs, and enterprise software. Use this skill for any question about analytics setup, event tracking, conversion tracking, GA4, Google Tag Manager, Mixpanel, Amplitude, PostHog, Heap, Pendo, product metrics, marketing attribution, funnel analysis, cohort analysis, retention analysis, activation metrics, pirate metrics (AARRR), defining KPIs, building dashboards, co...

Comprehensive Google Ads guide for developers and technical founders running paid search for web-first software products: SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about Google Ads, paid search, PPC, search campaigns, conversion tracking, Google Tag Manager, keyword research, Quality Score, bidding strategy, ROAS, CAC, attribution, campaign structure, ad copy, landing pages, or scaling paid acquisition. Trigger whenever a user asks about acquiring us...

SaaS landing page strategy, planning, copy, and design for developers and technical founders building web-first software products — SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about landing page strategy, conversion optimization, landing page copy, hero sections, CTAs, pricing page layout, above-the-fold messaging, value propositions, social proof placement, headline formulas, page structure, section ordering, SaaS page design direction, wireframing, o...

Shared intake background for SaaS marketing skills. This skill is not triggered directly — it holds the common intake questions, safe defaults, and routing logic used by saas marketing skills. Those skills reference this file by path. Do not delete or rename this skill if any marketing skills depend on it.

Strategic marketing planning for developers and technical founders building SaaS products, developer tools/APIs, and enterprise software. Use this skill for any question about marketing strategy, channel selection, marketing planning, go-to-market strategy, launch strategy, growth strategy, which channels to use, how to allocate marketing budget, what to do first, marketing roadmap, marketing priorities, competitive marketing analysis, or figuring out the right marketing approach given limite...

Comprehensive Meta (Facebook and Instagram) Ads guide for developers and technical founders running paid social for web-first SaaS products, developer tools/APIs, and enterprise software. Use this skill for any question about Meta Ads, Facebook Ads, Instagram Ads, paid social, demand generation, retargeting, lookalike audiences, creative strategy, ad copy, Pixel implementation, Conversions API, CAPI, campaign structure, ad set optimization, cost per lead, ROAS, creative fatigue, or scaling so...

SaaS onboarding strategist and coach for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Covers signup flow design, activation strategy, in-app onboarding flows (checklists, tooltips, empty states, guided tours, progressive disclosure), onboarding email sequences, trial model strategy (free trial vs freemium, trial length, gating), PLG self-serve onboarding, sales-assisted onboarding, and implementation guidance including tool recommendations. T...

Execution playbooks for launching new SaaS products and features. Covers go-to-market strategy, launch planning, Product Hunt launches, Hacker News launches, beta launches, feature announcements, launch sequencing, launch day execution, and post-launch recovery. For developers and technical founders building SaaS products, developer tools/APIs, and enterprise software. Trigger whenever a user asks about launching a product, planning a launch, Product Hunt strategy, announcing a feature, beta ...

SEO audit and coaching for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Covers technical SEO (crawlability, indexation, Core Web Vitals, site architecture), content SEO (keyword targeting, content gaps, on-page optimization, topical authority), and backlink analysis (link profile health, competitor link gaps, link building strategy). Trigger whenever a user asks about SEO audits, SEO strategy, organic traffic, search rankings, site health, cr...

SEO keyword research, topic research, and competitive analysis for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Use for keyword research, keyword strategy, topic clusters, competitive SEO analysis, SERP analysis, content gap analysis, keyword difficulty, search intent mapping, SEO tool selection, organic search strategy, or building an SEO research workflow. Trigger whenever a user asks about finding keywords, analyzing competitor SEO, what t...