Claude Skills by iamwaqargulzar

Optimize for AI search, answer engines, GEO/AEO/LLMO and conventional search together. Use for citability, AI crawler access, entity/brand evidence, llms.txt evaluation, platform readiness and AI-answer visibility.

Audit and improve a website's readiness for AI agents that browse, understand interfaces, complete forms, or perform user-authorized tasks. Use for agent accessibility, server-rendered content, AI access policy, Markdown/discovery surfaces, or optional browser-agent tools. For citation visibility use `ai-seo`; for commerce protocols use `seo-ecommerce`.

Analyze Matomo analytics for SEO and marketing decisions using an authorized connector, Reporting API, or user export. Use for organic traffic, landing pages, referrers, devices, countries, goals, events, or GA4-to-Matomo reporting comparisons. Not for Search Console query/index data or changing Matomo configuration.

Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UNDECIDED gate on own exported data. Not for campaign structure design — use campaign-architect; not for creative production — use ad-creative-builder. 付费广告账户审计/ROAS评分

Use when the user asks to "QA my conversion tracking before launch", "check my UTMs / pixel / event firing", "set up a tracking pre-flight", or "set the dedup rule so Meta and Google stop double-counting"; builds and fixes the measurement plumbing — conversion-event firing, UTM hygiene, cross-platform dedup rules, attribution-window alignment, and offline/iOS-ATT modeled-gap flags — as a pre-flight checklist plus a UTM/event-spec builder. Not for scoring R1/R2 — that is a scored veto in ad-ac...

Use when the user asks to "set up conversion values so tROAS optimizes profit not orders", "map margin onto my purchase value", "build value rules for lead / phone / signup conversions", or "stop bidding to revenue when I care about profit"; defines and QAs the conversion VALUE model — per-conversion values, margin/net-value adjustment, static-vs-dynamic value rules, proxy values for non-revenue actions, and a value-vs-count sanity check — as a value-model spec plus a pre-launch value QA shee...

Use when the user asks to "build my brand-safety exclusion lists", "set placement / topic / content exclusions before launch", "add network and audience exclusions", or "prep the A1 brand-safety evidence for the auditor"; produces a placement/network exclusion list, a content-suitability & sensitive-topic block list, an audience/negative-audience exclusion set, and a packaged A1 brand/placement-safety evidence file for the gate. Not for building the audiences you target — use audience-segment...

Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for the post-click page — use landing-optimizer; not for organic articles — use content-writer. 广告创意/广告文案/RSA标题

Use when the user asks to "design an A/B test", "set up a creative/landing test", "run an incrementality test", or "is this result statistically and practically material?"; produces a hypothesis, variant matrix, sample-size/duration/power plan, and a documented effect/uncertainty read from own exported results. It applies only a precommitted owner-approved action rule; the statistical helper never chooses a business action. Not for producing variants — use ad-creative-builder; not for reading...

Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting the budget across campaigns — use budget-optimizer; not for in-flight pacing/scale moves — use budget-pacing-monitor; not for scoring the account — use ad-account-auditor. 出价策略/tCPA目标/tROAS/学习期

Use when the user asks to "pre-launch check the landing page", "run a Quality-Score preflight", or "verify ad-to-page message match before launch"; produces an ad↔page continuity report — message-match gaps, above-the-fold check, page-speed read, form-friction count, mobile-render flags — as a pass/fix punch list. Not for redesigning or rewriting the page — use landing-optimizer; not for scoring the account or the RQS — use ad-account-auditor. 落地页体验预检/广告落地页一致性检查

Use when the user asks to "build audience segments from my customer list", "make value-based / lookalike seed lists", "set up exclusion / suppression segments", or "map audiences to funnel stages across platforms"; turns the user''s OWN customer/CRM/GA4 export into seed audiences, value-based lookalike SEED lists, exclusion/suppression segments, and a cross-platform funnel-stage targeting map, informing the ROAS A (Audience) dimension. Not for building account structure or match types — use c...

Use when the user asks to "plan my paid account structure", "pick Search vs PMax", "lay out ad groups / asset groups", or "audit paid-vs-organic cannibalization"; designs campaign-type selection, ad-group/asset-group layout, targeting + match types, negative/exclusion hygiene, and a paid↔organic overlap audit, and scores the ROAS A (Audience) dimension + structure. Not for computing the final RQS — use ad-account-auditor; not for budget split — use budget-optimizer; not for organic site archi...

Use when the user asks to "optimize my Shopping feed", "fix product disapprovals", "improve product titles/attributes", or "build feed-driven PMax asset groups"; audits and rewrites the Shopping/Performance Max product feed — title/description patterns, required and recommended attributes, GTIN/availability/price hygiene, disapproval triage, and feed-driven asset-group / listing-group structure — informing the ROAS O (Offer) dimension. Not for text ad copy — use ad-creative-builder; not for s...

Use when the user asks to "mine my search terms", "find new keywords from converting queries", "build a negative-keyword list", or "cut wasted paid spend"; harvests converting queries into new keywords/ad-groups, builds a standing negative-keyword list and an n-gram waste report from the search-terms export, and delivers a maintenance diff (add / negate / move). Not for account structure — use campaign-architect; not for budget split — use budget-optimizer; not for computing the final RQS — u...

Use when platform-reported conversions disagree with GA4/ecommerce, when you suspect Meta and Google are double-counting the same sales, or for a standing (monthly) reconciliation workbook that de-dups stacked credit against an order-ID truth set, normalizes attribution windows and currency, compares attribution models, and reads incrementality from a geo/holdout test. Not for the point-in-time R2 veto or RQS gate — use ad-account-auditor; not for the ROI/ROAS ratio math itself — use roi-calc...

Use when the user asks to "check pacing", "am I over/under-spending", "is this campaign on track to hit budget", or "why did spend spike/stall mid-flight"; returns a spend-vs-target-curve read, learning-phase status, an over/under-delivery call, and a reallocation trigger. Not for initial budget allocation — use budget-optimizer; not for choosing the bid strategy — use bid-strategy-planner; not for the RQS gate — use ad-account-auditor. 付费广告预算节奏监控/跑量过快过慢/在途配速

Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an early-flight baseline and returns Rotate-creative / Widen-audience / Hold triggers with a per-ad-set fatigue read. Not for building the replacement creative — use ad-creative-builder; not for the RQS score or vetoes — use ad-account-auditor. 广告疲劳检测/频次管理/换素材还是扩人群

Use when the user asks to "read back" a paid campaign change, "did this ad change work", or "compare ROAS/CPA before and after"; reads ROAS/CPA against a control over a fixed readback window and returns a Promote / Keep-testing / Rollback / Unproven readback decision with the math delegated to roi-calculator. Not for RQS scoring or veto adjudication — use ad-account-auditor; not for the ROI ratio math — use roi-calculator; not for cross-channel rollups — use performance-analyzer. 付费广告复盘/ROAS回...

Use when the user asks to "build a B2B cold-outbound sequence", "design reply-triage branching", "plan a domain warmup / sending throttle", or "make my outbound CAN-SPAM / opt-in compliant"; produces a multi-step outbound sequence with reply-triage branches (positive / objection / referral / not-now / opt-out), a warmup + send-throttle ramp schedule, jurisdiction opt-in/CAN-SPAM guardrails (guidance, not legal advice), and a SEND S-dimension read. Not for B2C lifecycle flows — use email-seque...

Use when the user asks to "audit an email program" or "is this campaign safe to send"; runs a typed 20-item SEND profile with authentication, consent, opt-out, and claim veto checks on own evidence. Not for building deliverability setup — use deliverability-qa; not for designing lifecycle flows — use email-sequence-designer. 邮件质量审计/EQS评分/发送前放行

Use when the user asks to "track where my emails are actually landing after I send", "read my seed-list inbox vs spam vs promotions results", "trend my Gmail Postmaster / Microsoft SNDS reputation", or "did placement drop after my last send"; produces a per-provider inbox/spam/promotions placement read, a domain/IP reputation trend from Postmaster + SNDS, a send-over-send delta with named regressions, and a reusable SEND-S placement snapshot on your own exported telemetry. Not for the pre-sen...

Use when the user asks to "design an email A/B test", "set up a multivariate subject/CTA test", "run a send-time test", "build a hold-out group", or "is this email result statistically and practically material?"; produces a falsifiable hypothesis, one-variable-per-cell matrix, sample-size/MDE/duration/power plan, and an effect/uncertainty read from own ESP data. Applies only a precommitted owner-approved action rule; the helper never chooses a business action. Not for EQS/vetoes or writing th...

Use when the user asks to "personalize the email", "add merge tags / dynamic content", "set up conditional blocks per segment", or "make first-name and product-recommendation fields fall back safely"; produces a merge-tag map with per-tag fallbacks, conditional-block rules with per-segment variations, a fallback-safety audit, and a PII guard on what may render, informing the SEND E (Engagement/personalization) dimension. Not for building the segments — use list-segment-builder; not for writin...

Use when the user asks to "write the email", "draft subject lines", or "build email creative"; produces the pre-click unit — subject-line variants + preheader, body copy, one clear CTA, and a plain-text alt — message-matched to the destination page and claims-ledger-aware. Not for pre-scoring or ranking subject-line variants (spam/truncation/render pre-score) — use subject-line-lab; not for scoring the email or computing EQS — use email-quality-auditor; not for the multi-step flow — use email...

Use when the user asks to "build the email HTML", "make this email responsive", "fix dark-mode rendering", or "QA the email across clients"; produces the coded HTML build — a responsive table layout, dark-mode + accessibility pass, a client-render matrix, image-block fallbacks, and a plain-text parity check. Not for writing the copy — use email-creative-builder; not for scoring the email or computing EQS — use email-quality-auditor. 邮件HTML/响应式邮件/暗色模式渲染

Use when the user asks to "generate subject line variants", "pre-score my subject lines", or "will this subject get truncated / trigger spam filters"; produces a labeled subject + preheader variant set and a per-variant heuristic pre-score card — spam-trigger flags, length/truncation across desktop + mobile, emoji-count, and the inbox preview render (from-name + subject + preheader) — before any test is run. Not for the body copy or CTA — use email-creative-builder; not for the A/B test desig...

Use when the user asks to "design a welcome flow", "set up an abandoned-cart sequence", "build a light re-engagement branch inside a lifecycle flow", or "plan a cold-outbound sequence"; produces general lifecycle automation flows (welcome, cart, browse-abandon, post-purchase, in-flow re-engagement, B2B cold outbound) with trigger, step timing, branch/exit conditions, goal, frequency governance (send caps, quiet hours, fatigue guardrail), a sunset path, and a SEND N-dimension score. Not for th...

Use when the user asks to "monetize my newsletter", "build a sponsorship rate card", or "model paid-subscription revenue"; produces a revenue model (paid tiers, ad/sponsorship inventory + CPM/flat rate card, referral/boost loops), a list-growth ↔ revenue projection, and honest-offer / disclosure checks for the SEND-D lever. Not for scoring the whole program or running D1 — use email-quality-auditor; not for the return math — use roi-calculator; not for the post-click page — use landing-optimi...

Use when the user asks to "build a preference center", "set up a frequency opt-down ladder", "give people a step-down instead of unsubscribe", or "design a topic/cadence preference page"; produces a preference-center field spec, a frequency/topic opt-down ladder (down-tier paths that substitute for a hard unsubscribe), a preference-to-suppression mapping, and a SEND N-dimension sub-item note on preference-center / frequency options offered. Not for the lifecycle flow map or cadence governance...

Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program — a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a sunset-confirm / suppression rule. Owns none of the SEND-N sub-item notes: engagement-decay / sunset is email-sequence-designer''s and preference-center / frequency options is preference-frequency...

Use when the user asks to "run a deliverability pre-flight before I send", "check my SPF/DKIM/DMARC/BIMI", "why am I landing in spam / promotions", or "score my sender reputation and list hygiene"; runs the ONE-TIME pre-send SEND S1 authentication pre-flight and builds the SEND S (Sender-integrity / Deliverability) evidence read — DNS + DMARC-RUA auth, domain/IP reputation, inbox placement, content/link/render, and point-in-time bounce/complaint hygiene — using Pass/Partial/Fail/Unknown/N/A s...

Use when the user asks to "grow my email list", "design a lead magnet / signup incentive", "set up double opt-in", or "plan a referral / recommendation loop"; produces a list-growth plan — acquisition channels, lead-magnet / incentive concepts, a compliant double-opt-in capture-flow spec, referral-loop mechanics, and subscriber-growth / cost-per-opt-in targets (labeled Estimated) — that feeds SEND-S (consent quality captured at acquisition) and SEND-N (lifecycle entry). Not for the signup pag...

Use when the user asks to "watch my list health over time", "flag decaying / unengaged subscribers on a schedule", "why is my open rate drifting down / bounces creeping up", or "build me a re-permission and prune worklist"; runs the scheduled SEND list-decay + suppression-drift watch — an engagement-recency cohort read (30/90/180/365-day), hard-bounce and spam-complaint trend vs benchmark, suppression-list growth/leakage check, and a segmented re-permission / sunset / prune worklist tied to S...

Use when the user asks to "build email segments from my list", "make engaged / lapsed / RFM segments", "set up cart-abandoner or lifecycle-stage audiences", or "build a suppression list of unsubscribes and bounces"; turns the user''s OWN list/CRM/GA4/ecommerce export into behavioral, attribute, and lifecycle-stage segments plus a suppression list, with per-segment sizes labeled Measured/Estimated, informing the SEND E (Engagement/targeting) dimension. Not for scoring EQS or running vetoes — u...

Use when the user asks to "amplify influencer content with paid media", "set up whitelisting or Spark Ads", "decide which posts to boost", "repurpose influencer content", "turn one video into multiple ads", or "build a UGC asset library"; produces (paid mode) a content-selection scorecard, a paid amplification strategy (whitelisting/boosting/dark posts), audience targeting, and a budget+optimization plan, or (repurpose mode) a rights-tracked content inventory, a 1-video-to-10+-asset repurposi...

Use when the user asks to "draft an influencer contract", "review these agreement terms", or "build a partnership template"; produces a full influencer agreement framework (scope, compensation, usage rights, exclusivity, FTC disclosure), a clause-by-clause review with red flags, and a negotiation cheat sheet. Not for outreach negotiation before a deal exists — use outreach-manager. 达人合同/合作协议条款审查

Use when the user asks to "review this influencer content" or "check if this post meets brand guidelines"; runs the typed STAR pre-publish gate, scores Trust and Appeal on the deliverable, folds in the creator Suitability read, computes the profile-weighted SQS, checks the disclosure/claim/brand-safety and fraud/fake-engagement vetoes, and writes constructive revision feedback. Not for drafting the brief — use brief-generator; not for partnership terms — use contract-helper. 达人内容审核/发布前质检

Use when the user asks to "write influencer outreach", "follow up with a creator", "pitch a journalist, hunter, or launch partner", or "negotiate partnership terms"; produces personalized pitches, multi-touch follow-up sequences, negotiation scripts with objection handling, and a status pipeline tracker — the shared outreach mechanics engine for creator, media/analyst, launch-partner, and social-selling / advocate-recruitment targets. Not for finalizing signed agreements — use contract-helper...

Use when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a message-match audit, page-structure and social-proof recommendations, a promo-code/CTA conversion plan, and an A/B test roadmap. Not for measuring campaign results after launch — use performance-analyzer. 落地页优化/达人流量转化提升

Use when the user asks to "analyze influencer campaign performance", "compare influencers", or "find what content worked"; produces metric scorecards vs target and benchmark, platform/influencer/content rankings, engagement-quality and sentiment reads, conversion-attribution breakdowns, and ranked learnings. Not for dollar-level return math — use roi-calculator. 达人营销效果分析/投放复盘

Use when the user asks to "create a campaign report", "build an executive summary", or "deliver client results"; produces audience-tailored influencer marketing reports (executive, client, internal team) with data tables, narrative, key learnings, and recommendations. Not for raw metric computation — use performance-analyzer. 达人营销报告/结案汇报

Use when the user asks to "calculate influencer ROI", "prove campaign value", or "what was our ROAS"; produces direct ROI/ROAS, earned media value, attribution-modeled revenue, LTV-based ROI, and a stakeholder-ready summary. Not for building the full slide/written report — use report-generator. 达人营销ROI计算/投资回报测算

Use when the user asks to "analyze my target audience", "build an audience profile for influencer targeting", "research a niche community", or "deep-dive a subculture before partnering with creators"; in audience mode produces demographic/psychographic profiles, a platform-priority matrix, named personas, and an influencer-selection criteria set, and in niche mode produces a community map, culture decode (language/norms/taboos), key-voice tiers, a Brand Fit Score, and a phased entry strategy....

Use when the user asks to "score this influencer", "rank these creators for our campaign", or "tell me which influencer is the best fit"; produces the typed STAR Suitability (S) read plus a separately labeled campaign-fit ranking without mixing campaign-specific commercial fit into the Suitability read. Not for finding new influencers — use influencer-discovery; not for sending outreach — use outreach-manager. 达人适配度评分/创作者筛选排名

Use when the user asks to "find influencers", "build an influencer list", or "discover creators in [niche]"; produces a multi-platform candidate pool, per-influencer evidence profiles, authenticity red-flag screening, and a Fit-readiness queue without action ranking. Not for STAR scoring or ranking a known shortlist — use fit-scorer. 达人挖掘/找达人/创作者名单

Use when the user asks to "find trending topics", "what trends should my brand jump on", or "time a campaign around a cultural moment"; produces a ranked trend report with brand-fit scores, format calls (rising/peak/declining), a cultural calendar, and go/skip recommendations. Not for finding the creators to run those trends — use influencer-discovery; not for building the brand posting calendar from a go verdict — use social-calendar-builder. 热点趋势洞察/借势营销

Use when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, creative direction, timeline, disclosure rules, and compensation terms. Not for choosing how to split spend across creators — use budget-optimizer. 达人合作简报/创作者BF

Use when the user asks to "allocate my influencer budget", "optimize spend across tiers", or "compare budget scenarios"; produces a tier/platform/content allocation table, ROI and CPM/CPE projections, scenario comparisons, and mid-campaign reallocation moves. Not for building the full campaign plan — use campaign-planner. 达人预算分配/投放预算优化

Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", "track or close a creator campaign", or "record a late campaign correction"; produces the plan and, when requested, a non-canonical evidence tracker with scoped identity, publication, reconciliation, close, and reopen receipts. Not for individual creator briefs — use brief-generator; not for overall product launches without creators — use launch-tier-planner; not for sending, publishing, amplifying, or payi...