Claude Skills by efesorjm

Grade, pressure-test, and write creative and campaign briefs against a real strategic standard (IIOB: Idea, Insight, Objective, Benefit). Use this whenever someone shares a brief, creative brief, campaign brief, content brief, or marketing brief and wants feedback, a score, a critique, or help making it stronger; whenever someone is stuck starting a brief and needs to be guided through one; or whenever someone asks whether a brief is good, why a brief feels weak or flat, or what is missing fr...