All authors
Claude Skills by chanktb
github.com/chanktb15 skills0 installs36 views
- AssetsGenerates Google Ads creative assets shared across campaign types: responsive search ad headlines and descriptions, Performance Max asset-group copy and search themes, Demand Gen image/video briefs, and sitelinks/callouts. Enforces character limits, brand voice from account-context.yaml, and policy/ trademark safety. Use when the user says "ad copy", "headlines", "descriptions", "assets", "creative", "rsa", "asset group copy", "sitelinks", "callouts".Votes: 0GitHub stars: 11
- AuditAudits and scores an existing Google Ads account across conversion tracking, wasted spend, account structure, keywords/Quality Score, ads & assets (incl. PMax, AI Max, Demand Gen), and settings. Read-only. Generalized fork of the ads-google audit: reads everything from account-context.yaml and applies the operator's guardrails — no brand/vertical hardcoding. Use when the user says "audit", "score my account", "what's wrong with my ads", "wasted spend", "account review", "health check".Votes: 0GitHub stars: 11
- Builder Branded SearchBuilds a Branded Search campaign — defensive coverage on the business's own brand terms plus optional competitor conquesting — with trademark-aware ad copy and the brand-exclusion coordination that keeps PMax/Shopping from cannibalizing brand traffic. Emits a human .xlsx plus a campaign-spec.json (branded_search). Reads account-context.yaml. Use when the user says "branded search", "brand campaign", "defend my brand", "competitor conquesting", "bid on my own name".Votes: 0GitHub stars: 11
- Builder Demand GenBuilds a Demand Gen campaign blueprint — audience-led, creative-heavy campaigns across YouTube, Discover, and Gmail. Covers audience strategy (your-data, lookalikes, custom segments), image and video creative sets, ad formats, and the upper/mid-funnel measurement caveats. Emits a human .xlsx plus a campaign-spec .json (demand_gen). Reads account-context.yaml. Use when the user says "demand gen", "demand generation", "youtube campaign", "discovery ads", "top of funnel".Votes: 0GitHub stars: 11
- Builder PmaxBuilds a complete Performance Max campaign blueprint: chooses a split strategy (campaign-level + asset- group-level), then designs asset groups, listing groups, ad copy (headlines/long headlines/descriptions), search themes, audience signals, sitelinks, negatives, image/video briefs, budget/bidding ramp, landing- page requirements, and an Editor-ready workbook. Generalized for any business: reads account-context.yaml, no brand/vertical hardcoding. Use when the user says "build pmax", "perform...Votes: 0GitHub stars: 11
- Builder SearchBuilds a standard Search campaign blueprint: ad-group structure (tight theming), keyword lists with match types, responsive search ads (RSAs), negative keyword lists, extensions, and bidding. Emits a human .xlsx plus a campaign-spec.json (ad_groups variant) the pusher can export to Google Ads Editor. Reads account-context.yaml; no hardcoding. Use when the user says "build search", "search campaign", "keyword campaign", "create search ads".Votes: 0GitHub stars: 11
- ExperimentsDesigns disciplined A/B tests for Google Ads — campaign-level splits (bidding, brand exclusion, new- customer mode, split structure) and asset-group/ad-group-level splits — changing one variable at a time with a feasibility check, clear success criteria, and minimum runtime. Prevents "testing by spawning random campaigns". Reads account-context.yaml. Use when the user says "experiment", "A/B test", "split test", "which works better", "test budget/bidding/audience".Votes: 0GitHub stars: 11
- Google AdsRouter / orchestrator for the claude-google-ads suite. Use when the user wants to do anything with Google Ads but hasn't named a specific step — "help me with Google Ads", "launch Google Ads for my store", "run google ads", or just /google-ads. Reads account-context.yaml, runs setup if missing, figures out where the account is in the lifecycle, and dispatches to the right sub-skill (setup, measurement, audit, plan, builder-*, pusher, tracker, optimizer, assets, experiments). It orchestrates; ...Votes: 0GitHub stars: 11
- MeasurementValidates conversion tracking BEFORE any spend — the #1 failure point in Google Ads accounts. Checks conversion actions (purchase/lead), counting settings, primary vs secondary, double-count risk by source (store channel e.g. Shopify vs GA4 import vs gtag), enhanced conversions, server-side/CAPI, and value tracking — and judges them HOLISTICALLY (which actions each campaign actually fires) before any verdict. Use when the user says "conversion tracking", "is my tracking right", "GA4 import", ...Votes: 0GitHub stars: 11
- OptimizerActs on a running account to improve performance: campaign tiering, search-term mining into negatives, budget reallocation, target ROAS/CPA adjustments, bid-strategy changes, asset refresh, and consolidation. Diagnoses root cause (not just symptoms) and produces a dated action plan. Proposes changes — applies via pusher with approval. Generalized fork of a production optimizer; reads account-context.yaml, respects guardrails and margin tiers. Use when the user says "optimize", "improve ROAS",...Votes: 0GitHub stars: 11
- PlanPlans a Google Ads launch or expansion: how to split budget, which campaign types to run (Search, Branded Search, Performance Max, Demand Gen) and in what order, expected conversions/CPA/ROAS given budget and AOV, and a phased ramp roadmap. Reads context + audit + measurement; forecasts from real account data when available, benchmarks when not. Use when the user says "plan", "budget", "what campaigns should I run", "how should I launch Google Ads", "media plan", "campaign mix", "forecast".Votes: 0GitHub stars: 11
- PusherPushes a campaign-spec.json (from any builder-*) OR a change-set.json (from optimizer/routine) into Google Ads safely. Reads the JSON contract — never the spreadsheet. Validates, then either exports a Google Ads Editor import file + a guided UI build/change checklist (default, read-only MCP), or performs API mutations when account-context google_ads.api_write is true. Always behind a human approval gate and a spend-cap guard; creates campaigns PAUSED and never enables them. Use when the user ...Votes: 0GitHub stars: 11
- RoutineThe daily/weekly/monthly/quarterly operating rhythm for a Google Ads account. Orchestrates tracker (observe) and optimizer (act) at the right cadence, remembers when each was last run, auto-surfaces overdue checks, and gates every action behind explicit preconditions (only act when ALL are met, else wait). Use when the user says "daily routine", "weekly review", "what should I check today", "routine", "what's due", "ongoing management", "what can I change now".Votes: 0GitHub stars: 11
- SetupOnboards a business into the claude-google-ads suite by producing account-context.yaml — the backbone every other skill reads. Detects the data source (Shopify/WooCommerce/BigCommerce/CSV via MCP), captures Google Ads account ids and conversion actions, GA4/GSC properties (shared vs per-site), brand and competitor terms, margins, and operator guardrails. Use when the user starts with Google Ads, has no context file yet, or says "set up", "onboard", "connect my store/account", "configure".Votes: 0GitHub stars: 11
- TrackerMonitors live campaigns — especially newly launched ones in the learning phase. Reports budget pacing, learning-phase status, delivery, and anomalies (sudden CPC/CPA/ROAS swings, conversion drops, disapproved assets). Observe-only: it alerts, it never changes the account. Reads account-context.yaml. Use when the user says "how's my campaign doing", "pacing", "learning phase", "is it spending", "monitor", "anomaly", "what changed".Votes: 0GitHub stars: 11