Claude Skills by brunopass

Measure what happened and feed it back: collect metrics for published content, analyse by pillar/format/hook/persona/time, attribute leads and conversations to content and outreach, write the weekly report (3 learnings, 3 actions) and update scoring weights and brand do/don'ts. Use for \"weekly report\", \"what worked\", \"analyse performance\", \"metrics\", \"which posts brought leads\", scheduled weekly routines. Not for competitor numbers (competitor-intel) or trend data (trend-radar).

Evolve a brand from evidence: propose positioning, messaging, voice, offer framing, taglines/naming and visual notes changes based on insights, win/loss, conversations and content performance; design message tests via content variants; changes are proposed as a dated changelog + diff for human sign-off. Use for \"refine positioning\", \"our messaging isn't landing\", \"test messages\", \"new tagline\", \"rebrand ideas\", quarterly brand review. Not for initial setup (brand-foundation).

Build or refresh a brand's foundation files (brand.yaml, brand.md, voice.md, offers.md) from its website, socials and a short founder interview. Use for \"onboard a brand\", \"set up <brand>\", \"fill in the brand\", \"define positioning/voice/offers\", or right after `mkt brand new`. Not for evolving an existing positioning from performance data (use brand-development) or for researching customers (use customer-research).

Operate the per-account Chrome profiles safely: read-only research browsing, manual sends under an outbox claim when an adapter can't do the job, login/2FA hand-offs, rate-limit warnings, Claude in Chrome usage, and adapter calibration with dry runs. Use for \"do it in the browser\", \"adapter failed\", \"post by hand\", \"check if logged in\", \"calibrate the Instagram adapter\", \"browse this profile\". Not for deciding what to post or say (other skills).

Analyse competitors and alternatives: positioning, pricing, offers, which channels and content formats work for them, top hooks, ads they run, and the gaps we can own; writes competitors.md. Use for \"analyse competitors\", \"what is X posting\", \"competitor content audit\", \"ad library research\", \"find gaps\". Not for customer VoC (customer-research) or daily trend tracking (trend-radar).

Plan what to publish, where and why: pillars × personas × funnel matrix, channel roles, cadence per platform, content mix, lead-magnet paths, north-star and leading metrics, and a monthly/weekly calendar in reports/. Use for \"content plan\", \"editorial calendar\", \"social media strategy\", \"plan this week/month\", \"which platforms\". Not for generating individual ideas (idea-engine) or writing scripts (script-writer).

Voice-of-customer research that builds personas, JTBD, pain rankings, objection maps and a language bank from real evidence (reviews, Reddit, comments, our own DMs/emails). Use for \"research our customers\", \"build/update personas\", \"what do customers say\", \"objections\", \"language bank\", \"VoC\". Not for competitor positioning/content analysis (competitor-intel) or trend spotting (trend-radar).

Generate, dedupe and score content ideas from research, trends, the inbox and the plan, then save the best as content items with scores. Use for \"give me ideas\", \"fill the calendar\", \"brainstorm posts\", \"what should we post\", \"ideas from trends/FAQs\". Not for writing the full script/caption (script-writer) or the overall plan (content-strategy).

Customer chat: sync inbound DMs/WhatsApp/email, classify each thread, draft replies in the brand voice (pending approval), qualify leads, escalate what a human must handle, and turn what customers say into insights. Use for \"check the inbox\", \"answer DMs\", \"reply to leads\", \"triage messages\", \"customer chat\", scheduled inbox routines. Not for first contact with people who never wrote to us (outreach) or for posting (publish).

Find, qualify and record prospects that fit the ICP: engagers on our posts, keyword commenters, competitor engagers, hashtags, LinkedIn search, communities, directories and events; score fit 0-100, write personalisation notes and upsert leads with source and consent basis. Use for \"find leads\", \"prospect\", \"build a lead list\", \"who should we reach out to\", \"import this list\". Not for writing/sending messages (outreach) or answering inbound (inbox).

Design lead magnets and the conversion path around them: pick the type, write the asset outline, the keyword-comment → DM funnel (\"comenta GUIA\"), delivery messages (only to people who asked), nurture follow-up and landing-page copy. Use for \"create a lead magnet\", \"comment to get funnel\", \"freebie\", \"isca digital\", \"checklist/template to capture leads\", \"deliver the guide to commenters\". Not for cold prospecting (lead-gen/outreach).

Home of the mkt-harness: where a brand stands and the next best actions, then do the one the human picks. Use when a session starts with /mkt (setup and `mkt open` start here), or when the human asks \"where are we\", \"status\", \"what's next\", \"what should I do today\", or opens the harness without a task. Not for a task the human already named: go straight to that skill.

Write and queue personalised outreach and follow-up sequences (LinkedIn connect notes and DMs, Instagram/X DMs, cold email, WhatsApp to opted-in contacts) into the outbox for approval, and keep leads' next actions current. Use for \"reach out to these leads\", \"write a sequence\", \"follow up\", \"cold email\", \"DM campaign\", scheduled follow-up routines. Not for answering people who wrote to us (inbox), finding leads (lead-gen) or posting content (publish).

Get approved content live: pre-flight format checks, schedule across accounts with content_schedule (staggered), dry-run new platforms/accounts, dispatch approved posts, verify they're live, and run the first-hour routine (first comment, replies). Use for \"schedule this\", \"post this\", \"publish the week\", \"queue posts\", \"did it go out?\". Not for writing the content (script-writer) or 1:1 messages (outreach/inbox).

Turn one pillar asset (a long video, podcast, webinar, article, winning post or case study) into platform-native variants — reels/shorts, carousels, LinkedIn post, X thread, Threads, newsletter, stories — as linked content items. Use for \"repurpose this\", \"turn this video/article into posts\", \"cut this into clips\", \"reuse our best post\". Not for writing a single new piece from scratch (script-writer) or for posting (publish).

Write the actual content for a content item: short-form video scripts (reels/TikTok/Shorts), carousels (renderable slides), LinkedIn posts, X threads, captions per platform, YouTube Shorts titles, newsletters/emails. Use for \"write the script\", \"write the carousel\", \"caption this\", \"turn this idea into a post\", \"draft the newsletter\". Not for picking ideas (idea-engine), adapting one finished piece to many platforms (repurpose), or 1:1 outreach messages (outreach).

Follow and forecast trends for a brand: collect measured signals (Google Trends, TikTok Creative Center, YouTube, X, Reddit, RSS, competitors), record them as time series, read momentum/forecast, decide ride/watch/skip with a timing window, update trends/radar.md and seed ideas. Use for \"what's trending\", \"trend report\", \"forecast trends\", \"daily/weekly radar\", scheduled trend routines. Not for evergreen content planning (content-strategy) or competitor teardown (competitor-intel).