Claude Skills by ananas-agency

One-time intake for the Ananas-Agency B2B Go-to-Market Suite. Captures a company's fundamentals — industry, offering, customers, commercial model, and competition — into a reusable Company Brief that every other skill (Value Proposition, Buyer Persona, Buying Process, Persona Experiments, Missing Value Propositions) consumes instead of re-asking the basics. Use this skill when the user wants to: set up their company profile, start the Ananas-Agency process, onboard, or give background before ...

Creating a list of value propositions for a B2B company in the Ananas-Agency model (PSO (Problem · Solution · Outcome)). Use this skill when the user wants to: create value propositions for their company, build a PSO (Problem · Solution · Outcome) list, describe competitive advantages in a sales format, prepare material for sales/marketing communication, diagnose or improve existing descriptions of the company's value. Not for finding gaps or missing values in an existing list — that's the Mi...

Full competitor analysis for a B2B company in the Ananas-Agency model. Profiles the main competitors, builds a differentiation table (your value propositions × competitors), reads where the company wins and where it's exposed, and produces the evidence that sets each value's `unique` flag and feeds the Messaging skill's "unlike [alternative]" contrast. Runs after the Value Proposition list (it needs the values as the rows of the table). Use this skill when the user wants to: analyze competito...

Creating B2B Buyer Personas in the Ananas-Agency model. Use this skill when the user wants to: create a buyer persona, define the target segment, define who the company sells to, describe customers' problems and challenges, match value propositions to decision-makers, prepare strategic input for prospecting, marketing or sales. Trigger: "buyer persona", "who do we sell to", "target segment", "who is our customer", "customer problems", "customer challenges", "persona", "target group", "target"...

Designing experiments that validate the buyer persona and value propositions in the Ananas-Agency model. Use this skill when the user wants to: validate a buyer persona, test value propositions on real customers, check whether customers' problems are real, design tests of sales hypotheses, create a segment validation plan. Trigger: "experiments", "persona validation", "test the persona", "are the problems real", "hypothesis testing", "value validation", "check the segment", "test plan", "buye...

Creating a description of the B2B buying process of a segment in the Ananas-Agency model. Use this skill when the user wants to: describe how customers buy, map the buying process of a segment, understand the stages of the customer's buying decision, prepare a strategy for reaching the customer per stage, create recommendations for salespeople and marketing tailored to the buying process. Trigger: "buying process", "how the customer buys", "buying stages", "buying journey", "B2B customer jour...

Analyzing gaps in a B2B company's value propositions against buyer personas in the Ananas-Agency model. The skill compares an existing PSO (Problem · Solution · Outcome) list with the buyer personas and identifies missing value propositions that could strengthen sales. Each idea is assessed by implementation difficulty and impact on sales, and the result is presented as a priority matrix. Use this skill when the user wants to: find gaps in value propositions, check whether the values cover th...

Turning the Ananas-Agency strategy (value propositions, buyer personas, buying process) into ready-to-use messaging and outreach assets. This is the capstone skill: it converts PSO (Problem · Solution · Outcome) values, DMU roles, objections, and buying-journey stages into a positioning statement, a messaging matrix, an objection-handling cheat sheet, competitor battlecards, a message house with company boilerplates and elevator pitches, and send-ready copy for sales and marketing (per-role c...