Business & Operations

App Store optimization and marketing skills for descriptions, screenshots, keywords, review responses, and comprehensive promotional strategy. Use when user needs help with App Store presence, ASO, marketing, or customer communication.

Guidance for B2B marketers on managing energy, stress, boundaries, and daily routines to sustain high performance without burning out — trigger when a user asks about work-life balance, burnout prevention, daily routines, stress management, or mental health at work.

Guidance for B2B marketing leaders on giving and receiving feedback, managing communication styles, reducing workplace friction, and building trust across teams and stakeholders

Guides marketers through designing, executing, and activating win/loss analysis programs — from CRM audits and interview design to stakeholder alignment and executive reporting

Guides Claude to help marketers structure website navigation, CTAs, and page hierarchy to reduce cognitive load and drive conversions. Trigger when a user is auditing or redesigning website IA, navigation menus, or CTA strategy.

Helps B2B marketers plan, promote, run, and repurpose webinars — covering topic selection, format, length, attendance mechanics, follow-up, and content distribution. Trigger when a user is designing a webinar program, troubleshooting low attendance, or deciding how to structure a live session.

Guides Claude to help marketers build accessible, ADA-compliant landing pages and web content by applying WCAG standards for contrast, layout, and readability

Guides Claude in advising marketers on how to select, prioritize, and deploy visuals on product and landing pages to support messaging and drive conversion

Guidance for planning, producing, distributing, and optimizing video content in B2B marketing contexts, including format selection, production workflows, AI tools, platform strategy, and measurement.

Guidance for evaluating and selecting marketing vendors, agencies, AI tools, and martech — covering evaluation frameworks, vetting questions, and stack management. Trigger when a user is assessing a new tool, auditing their tech stack, or selecting an agency or data provider.

Guidance for building and executing thought leadership content strategy in B2B marketing, including content frameworks, channel tactics, category ownership, and authority-building approaches. Trigger when a user needs help developing thought leadership, building executive or founder voice, creating content IP, or positioning a brand as a category expert.

Guidance for B2B marketers on how to design, run, and learn from marketing experiments—covering budget allocation, channel testing, creative validation, measurement methodology, and experimentation culture. Trigger when a user is planning a test, evaluating a channel, allocating experimentation budget, or trying to prove causality in marketing.

Guidance on planning and structuring in-person team offsites for remote marketing teams; trigger when a user is organizing a team retreat, offsite, or culture-building event.

Guidance for applying storytelling principles to B2B marketing copy, presentations, positioning, and internal communications — trigger when a user needs help structuring narratives, writing compelling copy, or building story-driven marketing assets.

Guides Claude in helping B2B marketers evaluate, structure, and execute sponsorship programs—whether buying sponsorships as an advertiser or selling them as a media/event operator

Guides B2B marketers through social media strategy decisions, channel selection, content operations, posting cadence, measurement, and platform-specific best practices. Trigger when a user asks about social media planning, content creation workflows, channel prioritization, organic vs. paid tradeoffs, or platform-specific tactics.

Guides marketers through executing B2B social media content strategy across LinkedIn, Instagram, Twitter/X, and video — covering content mix, posting cadence, format selection, platform-specific tactics, and audience growth. Trigger when a user needs help creating, planning, or optimizing social content for B2B audiences.

Guidance on when and how to use SMS in B2B marketing contexts, including appropriate use cases for transactional messaging and opt-in requirements

Guidance for identifying, prioritizing, and acting on buying signals to improve outbound targeting, ABM, and paid media performance

Guides Claude to help B2B marketers plan, execute, and measure SEO and search marketing programs—covering technical SEO, content strategy, AI search optimization, paid search, and measurement—using practices sourced exclusively from Exit Five podcast guests.

Guidance for aligning sales and marketing teams structurally, operationally, and culturally to drive shared revenue outcomes — trigger when addressing org design, cross-functional friction, shared metrics, or GTM planning.

Guidance for structuring go-to-market strategy in sales-led B2B organizations, including how to align marketing tactics to longer sales cycles and higher-intent buyer behavior

Guidance for B2B marketers on enabling sales teams with messaging, content, tools, and processes—trigger when helping with sales-marketing alignment, sales content creation, outbound messaging, competitive enablement, or pipeline acceleration.

Guidance for building and scaling revenue operations functions, including funnel instrumentation, scoring models, sales-marketing alignment, ops team structure, and measurement frameworks — trigger when users ask about RevOps strategy, pipeline analytics, lead scoring, GTM operations, or ops hiring.