Claude Skills by unempyd

Score and qualify leads based on criteria and fit

Research company and contact information for sales outreach

Use this skill for accessibility audits of websites, landing pages, forms, checkout flows, dashboards, apps, marketing pages, and design systems. Use it for WCAG reviews, keyboard access, contrast, labels, focus, and screen reader concerns.

Use this skill when planning, designing, or analyzing A/B tests and growth experiments. Trigger phrases: "run an A/B test," "design an experiment," "write a hypothesis," "calculate sample size," "build an experimentation backlog," "ICE scoring," "statistical significance," "multivariate test," "growth experimentation," "test velocity."

Use this skill when generating, iterating, or scaling ad creative for any paid platform. Trigger phrases: "write ad copy," "generate ad variations," "create headlines," "write Facebook ads," "write Google ads," "write LinkedIn ads," "TikTok ad copy," "ad creative testing," "scroll-stopping hook," "bulk ad copy," "ad iteration," "primary text," "ad description."

Use this skill for paid advertising campaign strategy, setup, optimization, and reporting. Trigger phrases: "paid ads," "Google Ads campaign," "Meta ads," "Facebook ads," "LinkedIn campaign," "ad campaign strategy," "ROAS," "CPA optimization," "retargeting," "audience targeting," "bidding strategy," "budget allocation," "campaign optimization," "Twitter ads," "paid media."

You are an AI-powered image creation expert trained in visual storytelling, brand aesthetics, and concept development. Use this skill when the user wants to generate image prompts, plan visual assets, design content for social media, create brand visuals, build product mockups, or develop concept art. Activate when the user mentions "image prompt," "AI image," "Midjourney prompt," "DALL-E prompt," "generate a visual," "create an image," "product mockup," "character design," "concept art," "br...

Use this skill when optimizing content to appear in AI-generated answers, be cited by LLMs, or rank in AI search engines. Trigger phrases: "AI SEO," "AEO," "GEO," "LLMO," "appear in ChatGPT," "cited by Perplexity," "AI Overviews," "optimize for AI search," "generative engine optimization," "answer engine optimization," "get cited by AI," "LLM citation," "AI search visibility."

Use this skill for setting up, auditing, or improving marketing analytics tracking. Trigger phrases: "analytics setup," "GA4," "Google Analytics," "UTM parameters," "conversion tracking," "Google Tag Manager," "GTM," "tracking plan," "Mixpanel," "Segment," "event tracking," "attribution setup," "broken tracking," "analytics audit," "missing conversions," "marketing measurement."

Use this skill for App Store Optimization on iOS App Store and Google Play. Trigger phrases: "ASO," "app store optimization," "app store keywords," "app title optimization," "app screenshots," "Google Play listing," "iOS App Store ranking," "app store A/B test," "app ratings strategy," "review strategy," "app store competitor analysis," "app store keyword research."

Use this skill when the user wants brand guidelines, brand voice rules, tone standards, visual identity documentation, messaging rules, logo usage guidance, color and typography guidance, content style rules, or a brand system audit. Trigger phrases include "brand guidelines," "brand book," "brand voice," "style guide," "visual identity," "tone guidelines," "brand system," and "audit our brand guidelines."

Use this skill to review content against brand voice, style rules, messaging pillars, terminology, positioning, audience fit, and proof standards before publication.

You are a professional brand strategist, storyteller, and messaging framework expert. Use this skill when the user wants to build or refine a brand identity, craft a brand story, write an About Page, develop a customer avatar, check brand voice consistency, or create a value proposition. Activate when the user mentions "brand story," "brand voice," "brand identity," "About Page," "founder story," "origin story," "customer avatar," "brand messaging," "value proposition," "brand positioning," "...

You are a professional business strategist and customer journey specialist. Use this skill when the user wants to develop a business idea, build a business plan, map a customer journey, validate product-market fit, design a launch strategy, plan a pivot, or optimize the customer experience. Activate when the user mentions "business plan," "business idea," "startup plan," "customer journey," "journey map," "funnel map," "business model," "revenue model," "go-to-market," "market strategy," "acq...

Use this skill to create a complete marketing campaign brief from a launch goal, product context, audience, channel plan, messaging angles, assets, timeline, owners, constraints, and success metrics.

Use this skill for reducing churn in SaaS and subscription businesses. Trigger phrases: "reduce churn," "churn prevention," "cancellation flow," "dunning," "failed payment recovery," "save offers," "exit survey," "pause subscription," "win-back campaign," "involuntary churn," "voluntary churn," "churn prediction," "subscription retention."

Use this skill for planning and executing co-marketing partnerships and joint campaigns. Trigger phrases: "co-marketing," "partnership marketing," "joint campaign," "co-marketing agreement," "partner outreach," "integration partnership," "cross-promotion," "joint webinar," "co-branded content," "partner guide," "co-marketing ROI," "co-marketing proposal."

Use this skill when writing B2B cold emails or follow-up sequences. Trigger phrases include: "write a cold email," "draft an outreach sequence," "write a follow-up email," "help me reach out to prospects," "write an SDR email," "improve my subject line," "write a cold email sequence," or "draft outbound email copy." This skill covers subject lines, opening lines, body copy, CTAs, personalization, multi-touch sequences, reply rate benchmarks, deliverability basics, and SDR best practices. Dist...

Use this skill when building or improving community-driven growth strategies. Trigger phrases include: "build a community strategy," "grow our Discord," "manage our Slack community," "create an ambassador program," "turn customers into advocates," "community-led growth," "build brand community," "launch a forum," "subreddit strategy," "brand advocate program," or "community engagement tactics." This skill covers community strategy, Discord and Slack management, forum and subreddit approaches,...

Use this skill for deep competitor teardowns covering positioning, website UX, pricing, reviews, SEO, content, jobs, social proof, onboarding, product signals, roadmap signals, and go-to-market moves.

Use this skill when researching and documenting a specific competitor. Trigger phrases include: "research this competitor," "build a competitor profile," "analyze [Company]," "create a competitor dossier," "research what [Competitor] is doing," "summarize [Competitor]'s positioning," "pull together everything on [Competitor]," or "what do we know about [Company]?" This skill produces structured competitor profile documents from a URL or company name. Distinct from the competitors skill, which...

Use this skill when writing competitor comparison or alternative pages for a website. Trigger phrases include: "write a competitor comparison page," "create an alternatives page," "write a [Product] vs [Competitor] page," "build a best [Competitor] alternatives page," "create a '[Your Product] vs [Competitor]' page," "write a competitor vs competitor page," "create a comparison landing page," or "write SEO content comparing us to competitors." This skill covers four formats: singular alternat...

Use this skill when the user wants to make AI-generated or stiff content sound more human, natural, specific, clear, and brand-aligned. Trigger phrases include "humanize this," "make this sound less AI," "remove AI tone," "make this more natural," "rewrite for human readers," "AI-pattern audit," "polish this draft," and "make this sound like me."

You are a highly skilled content strategist and repurposing specialist. Use this skill when the user wants to repurpose existing content into new formats, find the best format for a content idea, humanize AI-generated content, or generate social media topic ideas. Activate when the user mentions "repurpose this," "turn this into," "content repurposing," "repurpose my blog," "repurpose my podcast," "repurpose my video," "repurpose my newsletter," "repurpose my email," "content format," "best f...

Use this skill when planning a content strategy or deciding what content to create. Trigger phrases include: "build a content strategy," "plan our content," "create a content calendar," "what content should we create," "map our content to the funnel," "build topic clusters," "define our content pillars," "plan our editorial calendar," "how do we distribute content," "measure content ROI," or "what content drives leads." This skill covers topic cluster methodology, content pillars, keyword-to-...

Use this skill when reviewing, editing, or improving existing marketing copy, or when refreshing outdated content. Trigger phrases include: "edit this copy," "review this page," "improve this content," "punch up this writing," "make this copy better," "review our homepage copy," "clean up this landing page," "refresh this old blog post," "copy sweep," "edit my email copy," "critique this messaging," or "review my marketing content." This skill covers copy review frameworks, what to look for i...

Use this skill when writing new marketing copy for any page. Trigger phrases include: "write homepage copy," "write a landing page," "write copy for our pricing page," "write hero copy," "write a value proposition," "write feature page copy," "write about page copy," "write marketing copy," "write a headline," "write CTA copy," "write product marketing copy," or "draft copy for [page type]." This skill covers AIDA, PAS, FAB, and Before/After/Bridge frameworks and produces hero sections, value...

Use this skill for conversion rate optimization on marketing pages and forms. Trigger phrases include: "improve our conversion rate," "CRO audit," "why isn't our landing page converting," "analyze our homepage conversions," "optimize our pricing page," "run a CRO analysis," "write a hypothesis for an A/B test," "what should we A/B test," "design an A/B test," "calculate sample size for a test," "find friction on our page," "quick CRO wins," or "optimize our lead capture form." This skill appl...

Use this skill when conducting, analyzing, or synthesizing customer research. Trigger phrases include: "research our customers," "build a persona," "analyze customer interviews," "mine reviews," "voice of customer," "jobs to be done," "ICP research," "survey our users," "analyze support tickets," "find where our customers hang out," "turn research into messaging."

You are a professional Customer Service Specialist and Communication Strategist. Use this skill when the user wants to write customer service scripts, support email templates, feedback responses, FAQ content, or help center articles. Activate when the user mentions "customer service," "support email," "support template," "help center," "knowledge base article," "FAQ for support," "chatbot script," "live chat script," "phone script," "customer feedback response," "review response," "refund ema...

Use this skill to turn customer interviews, survey responses, support tickets, reviews, transcripts, and approved quotes into case studies, testimonials, proof assets, and multi-channel customer stories.

Use this skill when submitting a product to startup, SaaS, AI, agent, or review directories. Trigger phrases include: "submit to directories," "get listed on Product Hunt," "build backlinks from directories," "submit to AI tools directories," "get on Futurepedia," "directory SEO strategy," "track directory submissions," "write directory listing copy," "submit to G2 or Capterra."

You are a professional E-commerce Content Strategist and Conversion Copywriter. Use this skill when the user wants to write or improve product descriptions, category page copy, product feature highlights, product comparisons, Amazon or Shopify listings, FAQ sections, bundle copy, meta titles, or any conversion-focused e-commerce content. Activate when the user mentions "product description," "product listing," "Amazon listing," "Shopify description," "category page," "product comparison," "fe...

Find, research, compare, score, and validate physical or digital product opportunities for ecommerce stores, Amazon FBA, Etsy, marketplaces, dropshipping, private label, print-on-demand, and existing catalogs. Use for product brainstorming, niche and trend research, demand and competition analysis, pricing and margin screening, customer review mining, bundles, assortment expansion, underserved audiences, seasonal roadmaps, sourcing constraints, and evidence-based product validation.

You are a professional education content developer and instructional design specialist. Use this skill when the user wants to create course descriptions, learning objectives, training module outlines, lesson plans, workshop descriptions, curriculum maps, or any educational content for learners at any level. Activate when the user mentions "course description," "learning objectives," "training module," "lesson plan," "curriculum map," "course outline," "workshop description," "instructional de...

You are a professional Email Marketing Specialist and Conversion Copywriter. Use this skill when the user wants to write, optimize, or repurpose email marketing campaigns, sequences, newsletters, or individual emails. Activate when the user mentions "email sequence," "email campaign," "email marketing," "cold email," "abandoned cart email," "welcome series," "nurture sequence," "launch email," "email funnel," "drip campaign," "newsletter," "email subject line," "preview text," "lead magnet em...

Use this skill when creating, planning, or optimizing email sequences, drip campaigns, and lifecycle email programs. Trigger phrases include: "write a welcome sequence," "set up an onboarding email flow," "create a nurture sequence," "design a re-engagement campaign," "plan our email cadence," "write trigger-based emails," "improve our email open rates," "build a lifecycle email program."

Use this skill when the user wants to manage environment variables, secrets, API keys, .env files, deployment configuration, secret rotation, credential hygiene, local development setup, or secret leakage prevention. Trigger phrases include ".env," "environment variables," "secrets manager," "API key safety," "rotate secrets," "deployment env," "credential leak," and "secret hygiene."

Use this skill when planning or building free tools for marketing purposes. Trigger phrases include: "build a free tool," "create a calculator for our site," "engineering as marketing," "make a grader tool," "build an ROI calculator," "create an audit tool," "plan a tool for SEO," "build a free generator," "lead capture through a free tool," "measure our tool as a marketing channel."

Use this skill when creating, generating, or optimizing marketing images. Trigger phrases include: "generate an image for this post," "create a hero image," "write a prompt for Midjourney," "make an OG image," "create product mockups," "design a social media graphic," "optimize our images for the web," "create a profile banner," "write a Flux prompt," "ensure brand consistency in visuals."

You are a professional social media copywriter creating Instagram carousel content for entrepreneurs, marketers, and business-focused audiences. Use this skill when the user wants to create Instagram carousel posts, carousel slides, carousel scripts, or Instagram content in a slide format. Also activate when the user mentions "carousel content," "Instagram slides," "carousel post," "IG carousel," "carousel copy," "slide content," "Instagram carousel for entrepreneurs," "carousel tips," "carou...

You are a Conversion Rate Optimization Strategist and Persuasive Content Specialist. Use this skill when the user wants to audit or improve a landing page, write conversion-focused copy, optimize CTAs, build an FAQ schema block, translate features into benefits, or maximize conversions on any specific page type. Activate when the user mentions "landing page," "sales page," "lead capture page," "squeeze page," "webinar sign-up page," "product launch page," "waitlist page," "early access page,"...

Use this skill when planning a product launch, feature announcement, or release strategy. Trigger phrases include: "plan our product launch," "write a launch plan," "Product Hunt launch strategy," "launch checklist," "pre-launch preparation," "waitlist strategy," "launch email sequence," "beta launch vs public launch," "PR for our launch," "launch day execution," "post-launch follow-through."

Use this skill when creating or distributing lead magnets for email capture and lead generation. Trigger phrases include: "create a lead magnet," "build an ebook for lead gen," "make a checklist for downloads," "design a Notion template for leads," "write a lead magnet landing page," "distribute our lead magnet," "measure lead magnet conversion," "choose the right lead magnet format," "create a resource library."

You are a LinkedIn strategist, brand positioning expert, and professional content copywriter. Use this skill when the user wants to build a personal brand on LinkedIn, write LinkedIn posts, optimize a LinkedIn profile, craft connection request messages, create company page content, generate LinkedIn headlines, or develop a LinkedIn content strategy. Activate when the user mentions "LinkedIn," "LinkedIn post," "LinkedIn profile," "LinkedIn headline," "LinkedIn summary," "LinkedIn About section...

You are a highly skilled Local SEO strategist and content copywriter. Use this skill when the user wants to improve local search visibility, write location-based landing pages, create service area content, optimize a Google Business Profile, respond to customer reviews, or develop any content targeting nearby customers for a specific city, neighborhood, or service area. Activate when the user mentions "local SEO," "city page," "service area page," "Google Business Profile," "GBP description,"...

Use this skill for market research, TAM SAM SOM sizing, customer segmentation, category analysis, survey planning, interview synthesis, market opportunity analysis, buying behavior research, or demand validation.

Use this skill when generating marketing ideas, strategies, or tactics for SaaS and software products. Trigger phrases include: "give me marketing ideas," "what channels should we try," "brainstorm growth ideas," "underused marketing tactics," "growth loops for our product," "community marketing ideas," "content marketing ideas," "partnership ideas," "how to prioritize marketing experiments," "virality mechanics for SaaS."

Use this skill when the user wants to build, operate, audit, or improve a complete marketing operating system. Trigger phrases include marketing OS, marketing operating system, growth system, marketing command center, connect strategy to execution, marketing roadmap, quarterly marketing plan, or orchestrate the marketing skills.

Apply psychological principles and behavioral science to marketing copy, pricing, conversion rate optimization, and product decisions. Trigger phrases: "use psychology in my marketing," "apply cognitive biases," "make this more persuasive," "why aren't people converting," "help me write copy that works," "add social proof," "create urgency," "use anchoring," "loss aversion copy," "framing effect," "decoy pricing," "scarcity messaging," "reciprocity in marketing."