Claude Skills by mshahiddigital

AI search visibility and AI SEO optimization. Activates when discussing AI Overviews, AI Mode, AEO, GEO, LLM SEO, ChatGPT visibility, Perplexity mentions, Gemini AI, Copilot, answer engine optimization, generative engine optimization, or any AI search presence topic. Phase 14. Output: {AUDIT_DIR}/ai-seo-findings.md

Voice search and conversational AI optimization. Activates when discussing voice search, Siri, Alexa, Google Assistant, smart speakers, conversational queries, speakable content, "near me" optimization, or AI answer engines. Phase 18. Output: {AUDIT_DIR}/voice-findings.md

Web accessibility audit with SEO focus. Activates when discussing WCAG compliance, ADA compliance, accessibility, color contrast, ARIA labels, keyboard navigation, screen reader compatibility, or Core Web Vitals interaction metrics. Phase 19. Output: {AUDIT_DIR}/accessibility-findings.md

AI content detection and humanization audit. Activates when discussing AI-generated content, humanizing content, detecting AI writing patterns, E-E-A-T content signals, Google HCS compliance, thin content from AI, "sounds AI-written", content authenticity, or humanizing service pages, location pages, blog posts, or about pages. Phase 4a. Output: {AUDIT_DIR}/ai-content-findings.md

Content quality and strategy assessment. Activates when auditing content, reviewing pages, assessing content quality, checking for thin content, duplicate content, content cannibalization, AI-generated low-quality content, service pages, location pages, blog posts, or FAQ content. Phase 4. Output: {AUDIT_DIR}/content-inventory.md

On-page SEO optimization expertise. Activates for title tags, meta descriptions, header tags, content optimization, internal linking, image SEO, E-E-A-T signals, CTAs, AI Overviews optimization, entity optimization, or any page-level SEO analysis. Phase 3. Output: {AUDIT_DIR}/onpage-findings.md

Google penalty and manual action detection. Activates when discussing traffic drops, penalties, manual actions, algorithm updates, deindexation, ranking losses, or suspicious pattern detection. Run this EARLY — a confirmed penalty invalidates all other optimization work until resolved. Phase 20. Output: {AUDIT_DIR}/penalty-findings.md

Performance and Core Web Vitals expertise. Activates when discussing page speed, Core Web Vitals, LCP, INP, CLS, TTFB, FCP, performance optimization, image compression, JavaScript optimization, or site speed issues. Phase 10. Output: {AUDIT_DIR}/speed-findings.md

Complete technical SEO audit expertise. Activates for any technical SEO discussion: crawlability, indexation, site architecture, redirects, canonicals, structured data, HTTPS, hreflang, JavaScript rendering, robots.txt, XML sitemaps, Core Web Vitals, or site infrastructure analysis. Phase 2. Output: {AUDIT_DIR}/technical-findings.md

Score a local business using the proprietary 60-item LOCAL-IMPACT framework across 8 dimensions (Listing, Reviews, Citations, Authority, Local Content, Integrated Visibility, Performance, Tracking). 0-3 scale per item, veto checks, normalized 0-100 score. Use /score-local-impact or after audit phases. Output: {AUDIT_DIR}/local-impact-scores.md

Core identity and expertise for SEO auditing. Activates whenever the user mentions SEO audit, site audit, website analysis, SEO review, or any of the 21 audit phase topics. This foundational skill sets expertise level, behavioral rules, and project path conventions. All audit files write to projects/[slug]/audit/ and reports to projects/[slug]/reports/.

Score a website using the proprietary 50-item SERP-TRUST framework across 5 dimensions (Technical Foundation, Ranking Signals, User Experience, Search Authority, Trust & AI Readiness). 0-4 scale per item, veto checks, normalized 0-100. Combines with LOCAL-IMPACT for SEO Health Index. Use /score-serp-trust. Output: {AUDIT_DIR}/serp-trust-scores.md

Brand SERP and Knowledge Panel optimization. Activates when discussing branded search results, Knowledge Panel, brand visibility, sitelinks, SERP real estate for the brand name, or brand narrative control in search. Phase 16. Output: {AUDIT_DIR}/brand-serp-findings.md

Entity optimization and Knowledge Graph analysis. Activates when discussing entities, Google Knowledge Graph, entity SEO, NLP entities, schema entities, Wikidata, entity relationships, semantic entities, or E-E-A-T entity signals. Phase 9. Output: {AUDIT_DIR}/entity-findings.md

Local SEO expertise and audit. Activates for Google Business Profile, GBP optimization, local pack, citations, NAP consistency, reviews, local landing pages, local content, local links, Google Maps, Apple Maps, Bing Places, or service area business discussions. Phase 11. Output: {AUDIT_DIR}/local-findings.md

Multi-location SEO strategy and audit. Activates when the business has multiple physical locations, franchise locations, or serves distinctly different geographic areas. Covers GBP management, location page architecture, citation strategy, and content differentiation per location. Phase 21. Output: {AUDIT_DIR}/multi-location-findings.md

Online reputation analysis and review management strategy. Activates when discussing reviews, reputation, brand sentiment, negative reviews, review management, BBB complaints, Yelp reviews, online reputation strategy, or review generation systems. Phase 15. Output: {AUDIT_DIR}/reputation-findings.md

Generates professionally designed PDF audit reports. Activates when the user requests a PDF report, wants to export audit findings, asks for a printable report, or uses the generate-pdf or export-html commands. Produces a visually stunning HTML report with SVG gauge charts, color-coded severity cards, and professional tables, then converts to PDF. Uses Python script for reliable multi-engine PDF generation. All files saved to {REPORTS_DIR}/.

Master audit report compilation. Activates when compiling the final audit report, creating deliverables, producing action plans, building roadmaps, or summarizing all audit findings into a single master document. Output: {AUDIT_DIR}/master-report.md

Handles the initial data collection phase for SEO audits. Activates when the user triggers an audit, mentions starting an SEO review, or provides a business URL for analysis. Collects all required information, creates the project directory structure under projects/[slug]/, validates URL accessibility, and writes intake-data.md as the source of truth for all subsequent phases. Phase 0. Output: {AUDIT_DIR}/intake-data.md

Comprehensive competitor analysis for local SEO audits. Activates when analyzing competitors, comparing businesses, doing competitive research, or assessing competitive landscape. Covers all 9 dimensions of competitor profiling with AI visibility, entity analysis, and SERP feature ownership. Phase 1. Output: {AUDIT_DIR}/competitor-profiles.md

Content gap analysis — identifies missing content opportunities vs. competitors. Activates when discussing content gaps, missing topics, content opportunities, competitor content comparison, golden opportunities, AI Overview gaps, or content strategy planning. Phase 5. Output: {AUDIT_DIR}/content-gaps.md

Keyword research and gap analysis. Activates when discussing keywords, keyword gaps, keyword research, search terms, ranking opportunities, low-hanging fruit, keyword mapping, or SERP analysis for local businesses. Phase 6. Output: {AUDIT_DIR}/keyword-gaps.md

Topical map and gap analysis. Activates when discussing topic gaps, topical maps, content clusters, topic coverage, semantic coverage, topical authority building, or content planning at the topical level. Phase 7. Output: {AUDIT_DIR}/topical-gaps.md

Backlink and link profile analysis. Activates when discussing backlinks, link building, referring domains, anchor text distribution, toxic links, link gaps, digital PR, off-page authority, or link acquisition strategy. Phase 12. Output: {AUDIT_DIR}/backlink-findings.md

Social media presence and SEO signal analysis. Activates when discussing social media profiles, social signals, YouTube SEO, Open Graph tags, social content strategy, engagement, brand consistency across platforms, or social media as an SEO amplifier. Phase 13. Output: {AUDIT_DIR}/social-findings.md

Topical authority assessment and building strategy. Activates when discussing domain topical authority, expertise signals, content authority building, Knowledge Graph topic recognition, E-E-A-T content authority, or competitive authority positioning. Phase 8. Output: {AUDIT_DIR}/topical-authority.md

User experience and conversion rate optimization audit. Activates when discussing conversion rate, user experience, bounce rate, form optimization, click-to-call, booking flows, analytics setup, conversion tracking, page layout, or converting visitors into leads. Phase 17. Output: {AUDIT_DIR}/cro-findings.md