Press Release Writer

---
name: press-release-writer
description: |
  Write professional press releases for announcements, launches, and news.
  TRIGGERS - Use when user wants a press release, media announcement, or PR content.
---

# Press Release Writer

## Overview
Creates AP-style press releases for product launches, funding announcements, partnerships, milestones, and company news.

## Workflow

### Step 1: Gather Details
1. **Announcement**: What's the news?
2. **Company**: Full legal name, location, description
3. **Spokesperson**: Name, title, quote
4. **Date**: Release date (or "For Immediate Release")
5. **Key facts**: Numbers, dates, partners involved
6. **Media contact**: Name, email, phone

### Step 2: Write in AP Style

## Output Format

```markdown
# PRESS RELEASE

**FOR IMMEDIATE RELEASE**
[Date]

## [Headline: Active Voice, Present Tense, Under 80 Characters]

### [Subheadline: Additional Context in Sentence Case]

**[CITY, STATE]** — [Company Name], [brief descriptor], today announced [the news]. [Second sentence expanding on significance]. [Third sentence with key metric or impact].

[Paragraph 2: More details about the announcement. Include specific facts, features, or timeline.]

"[Quote from CEO/spokesperson about vision and significance]," said [Full Name], [Title] of [Company]. "[Second quote sentence about impact or future plans]."

[Paragraph 3: Additional context, market opportunity, or supporting information.]

[Paragraph 4: Availability, pricing, or next steps for the audience.]

### About [Company Name]
[Company boilerplate — 3-4 sentences about who you are, what you do, key facts.]

### Media Contact
[Name]
[Title]
[Email]
[Phone]
[Website]

###
```

## Quality Checklist
- [ ] Headline is active voice, present tense
- [ ] Most important information in first paragraph
- [ ] Quote from a named spokesperson
- [ ] Company boilerplate included
- [ ] Media contact information complete
- [ ] AP style formatting throughout
- [ ] Under 500 words