Content Calendar

---
name: content-calendar
description: |
  Plan and organize content calendars across platforms with topics, formats, and posting schedules.
  TRIGGERS - Use when user wants to plan content, create a posting schedule, or organize their content strategy.
---

# Content Calendar

## Overview
Creates structured content calendars with topics, formats, platforms, and posting schedules aligned to business goals.

## Workflow

### Step 1: Define the Strategy
1. **Platforms**: Which channels? (Instagram, LinkedIn, YouTube, etc.)
2. **Frequency**: How often per platform?
3. **Content pillars**: 3-5 themes to rotate through
4. **Goals**: Brand awareness, leads, sales, authority?
5. **Time period**: Weekly, monthly, quarterly?

### Step 2: Set Content Pillars
Define 3-5 recurring themes. Example:
- **Educate**: Tips, how-tos, tutorials
- **Inspire**: Stories, case studies, results
- **Engage**: Questions, polls, controversial takes
- **Sell**: Offers, testimonials, product features
- **Personal**: Behind-the-scenes, day-in-life

### Step 3: Build the Calendar

## Output Format
```markdown
# Content Calendar: [Month/Quarter]

## Strategy Overview
- **Platforms**: [list]
- **Posting frequency**: [per platform]
- **Content pillars**: [list]
- **Key dates/events**: [relevant dates this period]

## Weekly Schedule

### Week 1: [Theme]

| Day | Platform | Content Type | Topic | Pillar | CTA | Status |
|-----|----------|-------------|-------|--------|-----|--------|
| Mon | LinkedIn | Text post | [topic] | Educate | Comment | Draft |
| Tue | Instagram | Carousel | [topic] | Inspire | Save | Idea |
| Wed | — | — | — | — | — | — |
| Thu | LinkedIn | Story post | [topic] | Personal | Follow | Idea |
| Fri | Instagram | Reel | [topic] | Engage | Share | Idea |

[Repeat for each week]

## Content Ideas Bank
[20+ topic ideas organized by pillar for future use]

## Monthly Goals
- Posts published: [target]
- Engagement rate: [target]
- Followers gained: [target]
- Leads generated: [target]
```

## Quality Checklist
- [ ] Pillars rotate evenly (not all selling)
- [ ] Mix of content formats per platform
- [ ] CTAs vary (not always "follow me")
- [ ] Key dates/holidays included
- [ ] Realistic posting frequency