Sub-skill of lead-generation: UTM Structure.
Scanned 9/9/2026
Install to Claude Code
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---
name: lead-generation-utm-structure
description: 'Sub-skill of lead-generation: UTM Structure.'
version: 1.0.0
category: business
type: reference
scripts_exempt: true
---
# UTM Structure
## UTM Structure
Source: Where traffic came from
Medium: Marketing medium
Campaign: Specific campaign
Content: A/B test variant
Term: Keywords (for paid search)
Example:
?utm_source=linkedin
&utm_medium=social
&utm_campaign=fatigue-calculator
&utm_content=engineer-post
```
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