Keyword Strategy

---
name: content-strategy-keyword-strategy
description: 'Sub-skill of content-strategy: Keyword Strategy (+1).'
version: 1.0.0
category: business
type: reference
scripts_exempt: true
---

# Keyword Strategy (+1)

## Keyword Strategy


- One primary keyword and 2-3 secondary keywords per piece
- Use the primary keyword in: headline, first paragraph, one subheading, meta description, URL slug
- Do not keyword-stuff -- write for humans first

## On-Page SEO Checklist


- Title tag: under 60 characters, includes primary keyword
- Meta description: under 160 characters
- URL slug: short, descriptive, includes primary keyword
- H1: one per page
- Image alt text: descriptive, includes keyword where relevant
- Internal links: 2-3 links to related content
- External links: 1-2 links to authoritative sources