Sub-skill of lead-generation: CAC Calculation (+2).
Scanned 9/9/2026
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---
name: lead-generation-cac-calculation
description: 'Sub-skill of lead-generation: CAC Calculation (+2).'
version: 1.0.0
category: business
type: reference
scripts_exempt: true
---
# CAC Calculation (+2)
## CAC Calculation
```
CAC = Total Marketing & Sales Costs / Number of New Customers
Components:
- Marketing spend (ads, tools, content)
- Marketing team costs
- Sales team costs
- Technology costs
```
## CAC Benchmarks (B2B Services)
| Company Stage | Target CAC | LTV:CAC Ratio |
|---------------|------------|---------------|
| Early | $500-2000 | >3:1 |
| Growth | $300-1000 | >4:1 |
| Scale | $200-500 | >5:1 |
## CAC Reduction Strategies
1. **Improve conversion rates** - Better landing pages, forms
2. **Increase organic traffic** - SEO, content marketing
3. **Referral programs** - Leverage satisfied customers
4. **Lead scoring** - Focus sales on high-intent leads
5. **Marketing automation** - Scale without headcount
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