Content Atomization

---
name: content-atomization
description: "Content atomization skill used by the source analyst and presentation builder. Provides methodology for breaking a single piece of content into its smallest units and recombining them for maximum conversion efficiency. Use for 'content decomposition,' 'atomization,' 'key extraction,' 'recombination,' and similar requests."
---

# Content Atomization — Content Atomization Methodology

Specialist content decomposition knowledge used by the source-analyst and presentation-builder agents when analyzing sources and developing conversion strategies.

## Why Atomization?

Repurposing is not "rewriting the same thing." It's **breaking the source into atomic units and recombining them for each platform**. A 2,000-word blog post can yield 30+ independent content pieces.

## Content Atom Classification System

| Atom Type | Definition | Extraction Example | Convertible Formats |
|-----------|-----------|-------------------|-------------------|
| **Claim** | A verifiable assertion | "Remote work increases productivity by 13%" | Tweet, card, slide |
| **Data** | Numbers, statistics, ratios | "2024 AI market size: $184B" | Infographic, chart, tweet |
| **Story** | Person/event-based narrative | "Company A's transformation case" | Thread, carousel, video script |
| **Process** | Step-by-step methodology | "5-step OKR setting method" | Guide, carousel, checklist |
| **Quote** | Citations, aphorisms | "'Failure is the mother of success'" | Text card, tweet, slide |
| **Question** | Thought-provoking questions | "What time is your team most productive?" | Poll, comment prompt, opening |
| **Contrast** | Comparisons | "Traditional vs. Agile methodology" | Comparison table, carousel, infographic |
| **Definition** | Concept definitions | "What is OKR?" | Educational content, slide, short-form |

## Source Analysis Process: The MINE Framework

### M — Map (Structure Mapping)

Visually map the source's structure:

```
Source Content
├── Introduction
│   ├── [Claim] Core assertion
│   └── [Data] Supporting data
├── Body 1
│   ├── [Definition] Concept definition
│   ├── [Process] Methodology
│   └── [Story] Case study
├── Body 2
│   ├── [Contrast] Comparative analysis
│   ├── [Data] Statistics
│   └── [Quote] Expert citation
└── Conclusion
    ├── [Claim] Final assertion
    └── [Question] Question for the reader
```

### I — Identify (Core Atom Identification)

Assign a **reuse value score** to each atom:

| Criterion | Weight | Description |
|-----------|--------|-------------|
| Independence | 30% | Does it make sense without context? |
| Emotional Response | 25% | Does it trigger surprise/empathy/outrage? |
| Shareability | 25% | Is it information worth passing along? |
| Visualizability | 20% | Can it be expressed as a graph/image? |

### N — Negotiate (Conversion Priority)

Set conversion priority by reuse value score:
- **Top 20%**: Convert for all platforms (core messages)
- **Middle 50%**: Convert for 2–3 suitable platforms
- **Bottom 30%**: Keep in blog/long-form only, skip short-form conversion

### E — Extend (Augmentation)

Add elements not in the source but needed for conversion:
- **Visual assets**: If the source is text-only, add charts/diagrams
- **Personalization**: If the source is objective, add experience/opinion layers
- **Action items**: If the source is analytical, add actionable steps
- **Updates**: If the source has outdated data, replace with current information

## Presentation Conversion Formula

### Slide Count Estimation

```
Recommended slides = (Presentation time in minutes × 1.5) + 3

- +3: Cover (1) + Table of Contents (1) + Q&A (1)
- ×1.5: ~40 seconds per slide
```

### Slide Type Templates

| Type | Text Amount | Visual Ratio | Use Case |
|------|-----------|-------------|----------|
| **Title** | Title + subtitle | 100% background image | Section dividers |
| **Key Message** | 1 sentence | 70% | Core claim emphasis |
| **Data** | Labels only | 80% chart/graph | Statistics, comparisons |
| **Process** | Step names only | 70% flowchart | Methodology, steps |
| **Comparison** | 2-column table | 50% | A vs B |
| **Quote** | Quote + source | Speaker image | Authority/emotion |
| **Story** | 3–4 sentences | 50% related image | Cases, anecdotes |

### The 1:10:30 Rule

- **1 core message**: The single claim the entire presentation delivers
- **10 or fewer supporting points**: Arguments backing the core message
- **30 minutes or less**: Attention limit (beyond this, interactive breaks are mandatory)

## Conversion Efficiency Metrics

| Source Type | Expected Atoms | Expected Derivative Content |
|------------|---------------|---------------------------|
| 2,000-word blog | 15–25 | 8 tweets + 2 carousels + 15 slides + 3 short-form |
| 5,000-word report | 30–50 | 3 blogs + 5 carousels + 25 slides + 2 newsletters |
| 30-min interview | 20–30 | 5 clips + 10 tweets + 1 blog + 3 carousels |
| 60-min talk | 40–60 | 3 blogs + 5 carousels + 15 tweets + 2 newsletters |