Sw Content Strategy

# Content Strategy Skill

## Trigger
When the user wants to plan a content strategy, decide what content to create, figure out topics to cover, or build an editorial calendar.

**Trigger phrases:** "content strategy", "what should I write about", "content ideas", "blog strategy", "topic clusters", "content planning", "editorial calendar"

## What This Skill Does

Generates comprehensive content strategies including:
- Topic cluster mapping (pillar + cluster content)
- Keyword research and targeting recommendations
- Content calendar with publishing cadence
- Competitor content gap analysis
- Content type recommendations per topic
- Distribution channel strategy

## Process

1. **Gather context**: Ask for niche/industry, target audience, current content (if any), and goals
2. **Research**: Search for top-performing content in the niche, identify gaps
3. **Map topics**: Create pillar topics with 5-10 cluster subtopics each
4. **Prioritise**: Score topics by search volume potential, competition, and relevance
5. **Calendar**: Build a realistic publishing schedule based on stated capacity
6. **Output**: Structured strategy document with actionable next steps

## Output Format

```markdown
# Content Strategy — [Brand/Product]

## Audience
[Who you're writing for — persona summary]

## Pillar Topics
### Pillar 1: [Topic]
- Cluster: [subtopic 1] — [content type] — [priority]
- Cluster: [subtopic 2] — [content type] — [priority]
...

## Content Calendar
| Week | Topic | Type | Channel | Keywords |
|------|-------|------|---------|----------|
...

## Quick Wins
[3-5 articles that can be published this week with minimal research]

## Competitor Gaps
[Topics competitors cover that you don't — and vice versa]
```

## Tips
- Start with 2-3 pillar topics maximum. Depth > breadth.
- Prioritise topics where you have genuine expertise or unique perspective.
- Mix content types: long-form guides, listicles, case studies, opinion pieces.
- Update strategy quarterly based on performance data.