Marketing playbook for open-source projects led by non-technical founders. Covers README optimization, community building, contributor attraction, and translating OSS traction into revenue. By @WeiYipei.
Scanned 9/9/2026
Install to Claude Code
npx -y skills add Lord1Egypt/awesome-skill-forge --skill open-source-marketing-playbook --agent claude-codeInstalls into .claude/skills of the current project.
Are you the author of Open Source Marketing Playbook?
Add the live security badge to your README — it updates automatically with every re-scan.
[](https://www.skillsdirectory.com/skills/lord1egypt-open-source-marketing-playbook)More formats (shields.io, HTML) on the badges page.
---
name: open-source-marketing-playbook
description: |
Marketing playbook for open-source projects led by non-technical founders. Covers README optimization, community building, contributor attraction, and translating OSS traction into revenue. By @WeiYipei.
---
# Open Source Marketing for Non-Technical Founders
> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)
## 📦 Install
```bash
clawhub install open-source-marketing-playbook
```
**What you get after installing:**
- README-as-landing-page structure with badges and social proof
- Community-first growth strategy (Discord/Slack without writing code)
- Star momentum tactics and contributor funnel design
---
You don't need to be a developer to market an open-source project. This playbook bridges the gap.
- **README as landing page**: Structure, badges, and social proof that convert visitors
- **Community-first growth**: Discord/Slack strategy without writing code
- **Star momentum**: How to trigger GitHub Trending without gaming the system
- **Contributor funnel**: Attract and retain open-source contributors
- **Monetization bridge**: From stars to sponsors to paid tiers
## Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-opensource
- All skills: https://clawhub.ai/user/gingiris
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)
Is this your skill, or is something wrong with this listing? Request removal or report an issue. Author removals are honored within 72 hours.
No comments yet. Be the first to comment!