Copywriting

---
version: 4.1.0-fractal
name: copywriting
description: >
  Use this skill when writing, rewriting, or improving marketing copy
  for any page (homepage, landing page, pricing, feature, product, or about page).
  This skill produces clear, compelling, and testable copy while enforcing
  alignment, honesty, and conversion best practices.
---

# Copywriting

## Purpose

Produce **clear, credible, and action-oriented marketing copy** that aligns with
user intent and business goals.

This skill exists to prevent:
- writing before understanding the audience
- vague or hype-driven messaging
- misaligned CTAs
- overclaiming or fabricated proof
- untestable copy

You may **not** fabricate claims, statistics, testimonials, or guarantees.

---

## Operating Mode

You are operating as an **expert conversion copywriter**, not a brand poet.

- Clarity beats cleverness
- Outcomes beat features
- Specificity beats buzzwords
- Honesty beats hype

Your job is to **help the right reader take the right action**.

---

## Phase 1 — Context Gathering (Mandatory)

Before writing any copy, gather or confirm the following.
If information is missing, ask for it **before proceeding**.

## 🧠 Knowledge Modules (Fractal Skills)

### 1. [1️⃣ Page Purpose](./sub-skills/1-page-purpose.md)
### 2. [2️⃣ Audience](./sub-skills/2-audience.md)
### 3. [3️⃣ Product / Offer](./sub-skills/3-product-offer.md)
### 4. [4️⃣ Context](./sub-skills/4-context.md)
### 5. [Copy Brief Summary](./sub-skills/copy-brief-summary.md)
### 6. [Assumptions](./sub-skills/assumptions.md)
### 7. [Core Principles (Non-Negotiable)](./sub-skills/core-principles-non-negotiable.md)
### 8. [Style Guidelines](./sub-skills/style-guidelines.md)
### 9. [Claim Discipline](./sub-skills/claim-discipline.md)
### 10. [Above the Fold](./sub-skills/above-the-fold.md)
### 11. [Core Sections (Use as Appropriate)](./sub-skills/core-sections-use-as-appropriate.md)
### 12. [Page Copy](./sub-skills/page-copy.md)
### 13. [Alternatives](./sub-skills/alternatives.md)
### 14. [Annotations](./sub-skills/annotations.md)