Contractor Social

---
name: contractor-social
description: Social media strategy for contractors. Content creation, posting cadence, platform-specific rules, review responses, and community building. Activates when discussing social media, Instagram, Facebook, reviews, or content.
---

## Contractor social media

### Posting cadence
4 posts per week. Mon project showcase, Wed educational, Fri social proof, Sat behind-the-scenes. Times: 7am or 6pm weekdays, 9am Saturday.

### Content mix
40% project showcases, 20% educational, 15% behind-the-scenes, 15% social proof, 10% promotional.

### Platform rules
**Instagram:** Hook in first line. Max 5 hashtags on separate line. Carousel posts outperform single images. Reels get 2-3x reach.
**Facebook:** No hashtags ever. Links are fine. Longer captions OK. Groups > Pages for engagement.
**TikTok:** Hook in first 3 seconds. Vertical video only. Behind-the-scenes and transformation videos perform best.

### Writing rules
- Capitalize first letter always
- Max 1 emoji per post
- Never "Happy Monday!" or "Hope everyone's having a great week!"
- Write like a real person in the trade, not a marketing agency
- Before/after transformations are the #1 performing content type

### Review responses
5 stars: name, reference work, 2-3 sentences, vary openers.
4 stars: thank, acknowledge improvement.
1-3 stars: name, no defense, "call me at [phone]."
Fake: "Can't find your name in our records. Call me."
NEVER say "Thank you for your kind words!"

### Facebook Group strategy
Private group. "[Area] Homeowners & Property Tips." Weekly: Mon discussion, Wed educational, Fri community. Engage within 4 hours. Help first, mention services second.