Contractor Email

---
name: contractor-email
description: Email marketing and lead follow-up for contractors. Automated sequences, newsletters, win-back campaigns, and SMS follow-up timing. Activates when discussing email, leads, follow-up, CRM, Mailchimp, or customer retention.
---

## Contractor email and lead management

### Speed to lead
First to respond wins 78% of the time. Auto-text at minute 0. Call at hour 1. Never more than 7 touches total. Stop the moment they respond.

### Lead follow-up timing
Min 0: auto-SMS + auto-email. Hour 1: call. Day 1: SMS scheduling options. Day 3: email with project showcase. Day 5: SMS check-in. Day 7: closing email. STOP.

### Text rules
Under 160 characters. 1 per day max. Always identify yourself. Never before 8am or after 8pm. "Not interested" = one polite reply + permanent stop.

### Email sequences
**Post-job:** Day 0 thank you + review link, Day 7 check-in, Day 30 maintenance tip, Day 60 referral ask.
**Seasonal:** 6 weeks before busy season. 3 emails with escalating urgency. Different subjects for non-openers.
**Win-back:** 12 months dormant trigger. 3 emails over 14 days. Reference their specific property.
**Newsletter:** Monthly, 1st of month. 3 sections max. Under 300 words.

### Email rules
Every email under 200 words. Subject under 50 chars. Mobile-first. Never "I hope this finds you well." Never "Dear valued customer." From name: "[First name] at [Business]."

### Invoice follow-up
Day 0: invoice. 3 days before due: friendly. 7 days past: mention payment plan. 21 days: firm deadline + SMS. 45 days: final notice. Never threaten legal in writing. Under $200 ghosted after 45 days: write off.