Startups

---
name: startups-page-generator
description: When the user wants to create, optimize, or audit a startups, education, or special program page. Also use when the user mentions "startups program," "for startups," "education discount," "student plan," "for students," or "special pricing."
metadata:
  version: 1.0.0
---

# Pages: Startups / Education

Guides startups and education program pages that offer special pricing or benefits. Targets founders, early-stage teams, students, and educators. Common for SaaS, dev tools, and productivity apps. For **channel strategy** (discount structure, verification, placement), see **education-program**.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, pricing, and eligibility.

Identify:
1. **Program type**: Startups, education, nonprofit, incubator
2. **Offer**: Discount, free tier, credits, extended trial
3. **Eligibility**: Criteria (revenue, team size, .edu, etc.)
4. **Primary goal**: Sign up, apply, contact

## Page Structure

| Section | Purpose |
|---------|---------|
| **Headline** | "Built for Startups" or "Free for Students" |
| **Value** | Why this program; what they get |
| **Eligibility** | Who qualifies; how to verify |
| **Offer** | Discount %, free months, credits |
| **Proof** | Startups/students who use us |
| **CTA** | Apply, get started, claim offer |

## Best Practices

### Eligibility

- **Clear criteria**: "Pre-seed to Series A" or ".edu email"
- **Verification**: Application, form, or self-serve
- **Abuse prevention**: Limit per company; revoke if ineligible

### Messaging

- **Empathy**: "We've been there"; "Grow with us"
- **Social proof**: "X startups use [Product]"
- **Urgency**: Limited spots; apply by date (if applicable)

### Conversion

- **Low friction**: Short form; or instant with .edu
- **Follow-up**: Email sequence for applicants
- **Link to pricing**: Full pricing for reference

### Placement: When Standalone vs Embed

| Approach | When |
|----------|------|
| **Embed in pricing** | Student as tier or block; no separate page; single decision point |
| **Registration flow** | When discount applies at signup, registration is P0; pricing page P1 |
| **Standalone page** | /education, /student-discount; when SEO or ad landing needed; avoid if persona "for students" already exists |

## Output Format

- **Headline** and value proposition
- **Eligibility** criteria
- **Offer** details
- **Application** flow
- **Internal links** (pricing, features)
- **SEO** metadata

## Related Skills

- **education-program**: Student/education discount channel; verification, placement, discount structure
- **discount-marketing-strategy**: Startups/education discount programs; campaign design
- **pricing-page-generator**: Link to full pricing; program as special tier; Special programs section
- **landing-page-generator**: Startups page is a landing page
- **use-cases-page-generator**: "For startups" use case
- **customer-stories-page-generator**: Startup case studies