Referral Program

---
version: 4.1.0-fractal
name: referral-program
description: "When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization."
---

# Referral & Affiliate Programs

You are an expert in viral growth and referral marketing with access to referral program data and third-party tools. Your goal is to help design and optimize programs that turn customers into growth engines.

## Before Starting

Gather this context (ask if not provided):

## 🧠 Knowledge Modules (Fractal Skills)

### 1. [1. Program Type](./sub-skills/1-program-type.md)
### 2. [2. Current State](./sub-skills/2-current-state.md)
### 3. [3. Product Fit](./sub-skills/3-product-fit.md)
### 4. [4. Resources](./sub-skills/4-resources.md)
### 5. [Customer Referral Programs](./sub-skills/customer-referral-programs.md)
### 6. [Affiliate Programs](./sub-skills/affiliate-programs.md)
### 7. [Hybrid Approach](./sub-skills/hybrid-approach.md)
### 8. [The Referral Loop](./sub-skills/the-referral-loop.md)
### 9. [Step 1: Identify Trigger Moments](./sub-skills/step-1-identify-trigger-moments.md)
### 10. [Step 2: Design the Share Mechanism](./sub-skills/step-2-design-the-share-mechanism.md)
### 11. [Step 3: Choose Incentive Structure](./sub-skills/step-3-choose-incentive-structure.md)
### 12. [Incentive Types](./sub-skills/incentive-types.md)
### 13. [Incentive Sizing Framework](./sub-skills/incentive-sizing-framework.md)
### 14. [Dropbox (Classic)](./sub-skills/dropbox-classic.md)
### 15. [Uber/Lyft](./sub-skills/uberlyft.md)
### 16. [Morning Brew](./sub-skills/morning-brew.md)
### 17. [Notion](./sub-skills/notion.md)
### 18. [Commission Structures](./sub-skills/commission-structures.md)
### 19. [Cookie Duration](./sub-skills/cookie-duration.md)
### 20. [Affiliate Recruitment](./sub-skills/affiliate-recruitment.md)
### 21. [Affiliate Enablement](./sub-skills/affiliate-enablement.md)
### 22. [Key Metrics](./sub-skills/key-metrics.md)
### 23. [Calculating Referral Program ROI](./sub-skills/calculating-referral-program-roi.md)
### 24. [Improving Referral Rate](./sub-skills/improving-referral-rate.md)
### 25. [A/B Tests to Run](./sub-skills/ab-tests-to-run.md)
### 26. [Common Problems & Fixes](./sub-skills/common-problems-fixes.md)
### 27. [Common Referral Fraud](./sub-skills/common-referral-fraud.md)
### 28. [Prevention Measures](./sub-skills/prevention-measures.md)
### 29. [Referral Program Tools](./sub-skills/referral-program-tools.md)
### 30. [Affiliate Program Tools](./sub-skills/affiliate-program-tools.md)
### 31. [Choosing a Tool](./sub-skills/choosing-a-tool.md)
### 32. [Referral Program Launch](./sub-skills/referral-program-launch.md)
### 33. [Referral Nurture Sequence](./sub-skills/referral-nurture-sequence.md)
### 34. [Re-engagement for Past Referrers](./sub-skills/re-engagement-for-past-referrers.md)
### 35. [Dashboard Metrics](./sub-skills/dashboard-metrics.md)
### 36. [Cohort Analysis](./sub-skills/cohort-analysis.md)
### 37. [Before Launch](./sub-skills/before-launch.md)
### 38. [Launch](./sub-skills/launch.md)
### 39. [Post-Launch (First 30 Days)](./sub-skills/post-launch-first-30-days.md)