Paid Ads

---
version: 4.1.0-fractal
name: paid-ads
description: "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization."
---

# Paid Ads

You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition.

## Before Starting

Gather this context (ask if not provided):

## 🧠 Knowledge Modules (Fractal Skills)

### 1. [1. Campaign Goals](./sub-skills/1-campaign-goals.md)
### 2. [2. Product & Offer](./sub-skills/2-product-offer.md)
### 3. [3. Audience](./sub-skills/3-audience.md)
### 4. [4. Current State](./sub-skills/4-current-state.md)
### 5. [Google Ads](./sub-skills/google-ads.md)
### 6. [Meta (Facebook/Instagram)](./sub-skills/meta-facebookinstagram.md)
### 7. [LinkedIn Ads](./sub-skills/linkedin-ads.md)
### 8. [Twitter/X Ads](./sub-skills/twitterx-ads.md)
### 9. [TikTok Ads](./sub-skills/tiktok-ads.md)
### 10. [Account Organization](./sub-skills/account-organization.md)
### 11. [Naming Conventions](./sub-skills/naming-conventions.md)
### 12. [Budget Allocation Framework](./sub-skills/budget-allocation-framework.md)
### 13. [Primary Text Formulas](./sub-skills/primary-text-formulas.md)
### 14. [Headline Formulas](./sub-skills/headline-formulas.md)
### 15. [CTA Variations](./sub-skills/cta-variations.md)
### 16. [Google Ads Audiences](./sub-skills/google-ads-audiences.md)
### 17. [Meta Audiences](./sub-skills/meta-audiences.md)
### 18. [LinkedIn Audiences](./sub-skills/linkedin-audiences.md)
### 19. [Image Ads](./sub-skills/image-ads.md)
### 20. [Video Ads](./sub-skills/video-ads.md)
### 21. [Ad Creative Testing](./sub-skills/ad-creative-testing.md)
### 22. [Key Metrics by Objective](./sub-skills/key-metrics-by-objective.md)
### 23. [Optimization Levers](./sub-skills/optimization-levers.md)
### 24. [Bid Strategies](./sub-skills/bid-strategies.md)
### 25. [Funnel-Based Retargeting](./sub-skills/funnel-based-retargeting.md)
### 26. [Retargeting Windows](./sub-skills/retargeting-windows.md)
### 27. [Exclusions to Set Up](./sub-skills/exclusions-to-set-up.md)
### 28. [Weekly Review Checklist](./sub-skills/weekly-review-checklist.md)
### 29. [Monthly Analysis](./sub-skills/monthly-analysis.md)
### 30. [Attribution Considerations](./sub-skills/attribution-considerations.md)
### 31. [Google Ads Setup Checklist](./sub-skills/google-ads-setup-checklist.md)
### 32. [Meta Ads Setup Checklist](./sub-skills/meta-ads-setup-checklist.md)
### 33. [LinkedIn Ads Setup Checklist](./sub-skills/linkedin-ads-setup-checklist.md)
### 34. [Strategy Mistakes](./sub-skills/strategy-mistakes.md)
### 35. [Targeting Mistakes](./sub-skills/targeting-mistakes.md)
### 36. [Creative Mistakes](./sub-skills/creative-mistakes.md)
### 37. [Budget Mistakes](./sub-skills/budget-mistakes.md)