Launch Strategy

---
version: 4.1.0-fractal
name: launch-strategy
description: "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum."
---

# Launch Strategy

You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.

## Core Philosophy

The best companies don't just launch once—they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience.

A strong launch isn't about a single moment. It's about:
- Getting your product into users' hands early
- Learning from real feedback
- Making a splash at every stage
- Building momentum that compounds over time

---

## The ORB Framework

Structure your launch marketing across three channel types. Everything should ultimately lead back to owned channels.

## 🧠 Knowledge Modules (Fractal Skills)

### 1. [Owned Channels](./sub-skills/owned-channels.md)
### 2. [Rented Channels](./sub-skills/rented-channels.md)
### 3. [Borrowed Channels](./sub-skills/borrowed-channels.md)
### 4. [Phase 1: Internal Launch](./sub-skills/phase-1-internal-launch.md)
### 5. [Phase 2: Alpha Launch](./sub-skills/phase-2-alpha-launch.md)
### 6. [Phase 3: Beta Launch](./sub-skills/phase-3-beta-launch.md)
### 7. [Phase 4: Early Access Launch](./sub-skills/phase-4-early-access-launch.md)
### 8. [Phase 5: Full Launch](./sub-skills/phase-5-full-launch.md)
### 9. [Pros](./sub-skills/pros.md)
### 10. [Cons](./sub-skills/cons.md)
### 11. [How to Launch Successfully](./sub-skills/how-to-launch-successfully.md)
### 12. [Case Studies](./sub-skills/case-studies.md)
### 13. [Immediate Post-Launch Actions](./sub-skills/immediate-post-launch-actions.md)
### 14. [Keep Momentum Going](./sub-skills/keep-momentum-going.md)
### 15. [How to Prioritize What to Announce](./sub-skills/how-to-prioritize-what-to-announce.md)
### 16. [Announcement Tactics](./sub-skills/announcement-tactics.md)
### 17. [Pre-Launch](./sub-skills/pre-launch.md)
### 18. [Launch Day](./sub-skills/launch-day.md)
### 19. [Post-Launch](./sub-skills/post-launch.md)