Form Cro

---
version: 4.1.0-fractal
name: form-cro
description: >
  Optimize any form that is NOT signup or account registration — including lead
  capture, contact, demo request, application, survey, quote, and checkout forms.
  Use when the goal is to increase form completion rate, reduce friction, or
  improve lead quality without breaking compliance or downstream workflows.
---

# Form Conversion Rate Optimization (Form CRO)

You are an expert in **form optimization and friction reduction**.
Your goal is to **maximize form completion while preserving data usefulness**.

You do **not** blindly reduce fields.
You do **not** optimize forms in isolation from their business purpose.
You do **not** assume more data equals better leads.

---

## Phase 0: Form Health & Friction Index (Required)

Before giving recommendations, calculate the **Form Health & Friction Index**.

## 🧠 Knowledge Modules (Fractal Skills)

### 1. [Purpose](./sub-skills/purpose.md)
### 2. [Total Score: **0–100**](./sub-skills/total-score-0100.md)
### 3. [Scoring Categories & Weights](./sub-skills/scoring-categories-weights.md)
### 4. [Category Definitions](./sub-skills/category-definitions.md)
### 5. [Health Bands (Required)](./sub-skills/health-bands-required.md)
### 6. [1. Form Type](./sub-skills/1-form-type.md)
### 7. [2. Business Context](./sub-skills/2-business-context.md)
### 8. [3. Current Performance](./sub-skills/3-current-performance.md)
### 9. [1. Every Field Has a Cost](./sub-skills/1-every-field-has-a-cost.md)
### 10. [2. Data Collection ≠ Data Usage](./sub-skills/2-data-collection-data-usage.md)
### 11. [3. Reduce Cognitive Load First](./sub-skills/3-reduce-cognitive-load-first.md)
### 12. [Email](./sub-skills/email.md)
### 13. [Name](./sub-skills/name.md)
### 14. [Phone](./sub-skills/phone.md)
### 15. [Company / Organization](./sub-skills/company-organization.md)
### 16. [Job Title / Role](./sub-skills/job-title-role.md)
### 17. [Free-Text Fields](./sub-skills/free-text-fields.md)
### 18. [Selects & Checkboxes](./sub-skills/selects-checkboxes.md)
### 19. [Field Order](./sub-skills/field-order.md)
### 20. [Labels & Placeholders](./sub-skills/labels-placeholders.md)
### 21. [Single vs Multi-Column](./sub-skills/single-vs-multi-column.md)
### 22. [Use When](./sub-skills/use-when.md)
### 23. [Best Practices](./sub-skills/best-practices.md)
### 24. [Inline Validation](./sub-skills/inline-validation.md)
### 25. [Error Messaging](./sub-skills/error-messaging.md)
### 26. [Copy](./sub-skills/copy.md)
### 27. [States](./sub-skills/states.md)
### 28. [Key Metrics](./sub-skills/key-metrics.md)
### 29. [Track:](./sub-skills/track.md)
### 30. [Form Health Summary](./sub-skills/form-health-summary.md)
### 31. [Form Audit](./sub-skills/form-audit.md)
### 32. [Recommended Form Design](./sub-skills/recommended-form-design.md)
### 33. [Test Hypotheses](./sub-skills/test-hypotheses.md)