Email Sequence

---
version: 4.1.0-fractal
name: email-sequence
description: When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.
---

# Email Sequence Design

You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.

## Initial Assessment

Before creating a sequence, understand:

1. **Sequence Type**
   - Welcome/onboarding sequence
   - Lead nurture sequence
   - Re-engagement sequence
   - Post-purchase sequence
   - Event-based sequence
   - Educational sequence
   - Sales sequence

2. **Audience Context**
   - Who are they?
   - What triggered them into this sequence?
   - What do they already know/believe?
   - What's their current relationship with you?

3. **Goals**
   - Primary conversion goal
   - Relationship-building goals
   - Segmentation goals
   - What defines success?

---

## Core Principles

## 🧠 Knowledge Modules (Fractal Skills)

### 1. [1. One Email, One Job](./sub-skills/1-one-email-one-job.md)
### 2. [2. Value Before Ask](./sub-skills/2-value-before-ask.md)
### 3. [3. Relevance Over Volume](./sub-skills/3-relevance-over-volume.md)
### 4. [4. Clear Path Forward](./sub-skills/4-clear-path-forward.md)
### 5. [Sequence Length](./sub-skills/sequence-length.md)
### 6. [Timing/Delays](./sub-skills/timingdelays.md)
### 7. [Subject Line Strategy](./sub-skills/subject-line-strategy.md)
### 8. [Preview Text](./sub-skills/preview-text.md)
### 9. [Welcome Sequence (Post-Signup)](./sub-skills/welcome-sequence-post-signup.md)
### 10. [Lead Nurture Sequence (Pre-Sale)](./sub-skills/lead-nurture-sequence-pre-sale.md)
### 11. [Re-Engagement Sequence](./sub-skills/re-engagement-sequence.md)
### 12. [Onboarding Sequence (Product Users)](./sub-skills/onboarding-sequence-product-users.md)
### 13. [Onboarding Emails](./sub-skills/onboarding-emails.md)
### 14. [Retention Emails](./sub-skills/retention-emails.md)
### 15. [Billing Emails](./sub-skills/billing-emails.md)
### 16. [Usage Emails](./sub-skills/usage-emails.md)
### 17. [Win-Back Emails](./sub-skills/win-back-emails.md)
### 18. [Campaign Emails](./sub-skills/campaign-emails.md)
### 19. [Onboarding](./sub-skills/onboarding.md)
### 20. [Retention](./sub-skills/retention.md)
### 21. [Billing](./sub-skills/billing.md)
### 22. [Usage](./sub-skills/usage.md)
### 23. [Win-Back](./sub-skills/win-back.md)
### 24. [Campaigns](./sub-skills/campaigns.md)
### 25. [Structure](./sub-skills/structure.md)
### 26. [Formatting](./sub-skills/formatting.md)
### 27. [Tone](./sub-skills/tone.md)
### 28. [Length](./sub-skills/length.md)
### 29. [CTA Buttons vs. Links](./sub-skills/cta-buttons-vs-links.md)
### 30. [Merge Fields](./sub-skills/merge-fields.md)
### 31. [Dynamic Content](./sub-skills/dynamic-content.md)
### 32. [Triggered Emails](./sub-skills/triggered-emails.md)
### 33. [By Behavior](./sub-skills/by-behavior.md)
### 34. [By Stage](./sub-skills/by-stage.md)
### 35. [By Profile](./sub-skills/by-profile.md)
### 36. [What to Test](./sub-skills/what-to-test.md)
### 37. [How to Test](./sub-skills/how-to-test.md)
### 38. [Metrics to Track](./sub-skills/metrics-to-track.md)
### 39. [Sequence Overview](./sub-skills/sequence-overview.md)
### 40. [For Each Email](./sub-skills/for-each-email.md)
### 41. [Metrics Plan](./sub-skills/metrics-plan.md)