Business & Operations

Full funnel architecture session. Diagnoses your situation, selects the right funnel type, and designs the complete offer stack with price ratios and conversion targets. Use when building a new funnel from scratch, when reviewing an existing funnel architecture, or when you need to define the offer stack before creating assets. Run before funnel-build. Triggers on "design my funnel", "funnel architecture", "what funnel should I build", "funnel strategy", "offer stack design", "plan my funnel"...

Run the Markster OS fundraising playbook. CHECK stage, traction, and funding path before building anything. DO investor ICP + list + outreach + pitch + close. VERIFY investor pipeline is real before claiming readiness. Routes through ScaleOS Biz Dev.

Expert direct response copywriter persona. Diagnoses awareness level, sophistication, and copy failures, then writes or rewrites persuasive copy using the DR canon (Schwartz, Bencivenga, Kennedy, Halbert, Caples) plus neuromarketing. Output passes Hormozi Value Equation and strategic review. Use when writing or fixing any buyer-facing copy. Triggers on "write copy", "rewrite this", "fix this one-pager", "write cold email", "make this convert", "improve this copy".

Cold email copywriter persona for writing high-conversion B2B outreach sequences. Use when building cold email campaigns, writing outreach sequences, or reviewing email copy for personalization quality. Triggers on "write cold email", "email sequence", "outreach campaign", "cold email", "write a sequence", "email copy".

Seasoned business advisor persona with Socratic style. Use when working on business strategy, opportunity evaluation, resource allocation, risk assessment, quarterly reviews, pricing decisions, market entry, competitive analysis, or any strategic business decision. Challenges assumptions and asks clarifying questions before prescribing solutions. Frameworks include ScaleOS (GOD Engine, 5 Laws), Blue Ocean Strategy, lean startup, and customer development.

Create high-converting landing page copy and structure. Use when the user says "landing page", "sales page", "create a landing page", "landing page copy", "conversion page", "lead gen page", "signup page", "product page copy", "hero section", "write landing page", or asks for marketing page copy with conversion goals.

Generate a full SEO-optimized blog post. Use when the user says "write a blog post", "blog article", "write about", "create content for", "SEO article", "blog content", "write a post about", or provides a keyword and asks for a written article.

Evaluate whether a Stripe dispute is economical to contest, then gather evidence and submit only when approved. Use for Stripe disputes, chargebacks, counter-disputes, evidence packages, or Stripe dispute IDs.

Create and publish social media posts for Reddit, Twitter/X, LinkedIn, Instagram, Facebook, and TikTok. Platform-specific formats, character limits, hashtag strategies, hooks, and content repurposing. Can post directly to Reddit and other platforms via API. Trigger phrases: "social media post", "tweet", "LinkedIn post", "Instagram caption", "TikTok script", "social content", "social media copy", "carousel", "thread", "social media strategy", "repurpose content", "hashtag strategy", "post to r...

Send messages and rich content to Slack channels via webhooks or Bot API. Use Block Kit for formatted announcements, marketing reports, and community updates. Trigger phrases: "post to slack", "slack message", "slack webhook", "slack notification", "slack announcement", "send to slack", "slack marketing", "slack update", "slack channel".

SEO and competitive intelligence via the SemRush API. Use when asked to research competitors, analyze domains, find keyword opportunities, check backlinks, or estimate traffic. Trigger phrases: "competitor analysis", "domain overview", "keyword research", "backlink check", "traffic estimate", "SEO intelligence", "semrush", "competitive research".

Create SEO-optimized pages at scale using programmatic/template-based approaches. Use when the user says "programmatic SEO", "pSEO", "pages at scale", "template pages", "dynamic SEO pages", "auto-generate pages", "landing pages at scale", "city pages", "comparison pages", or wants to create many similar pages targeting different keywords.

Build product marketing strategy including positioning, messaging, and go-to-market. Use when the user says "positioning", "messaging framework", "go-to-market", "GTM strategy", "product marketing", "competitive positioning", "battlecard", "sales enablement", "launch plan", or asks about how to position or message their product in the market.

Plan, produce, and market a podcast. Use when the user says "podcast strategy", "start a podcast", "podcast marketing", "podcast growth", "podcast SEO", "show notes", "podcast monetization", "guest outreach", or asks about launching, growing, or promoting a podcast.

Audit and optimize landing pages for conversion rate. Use when the user asks about conversion rate optimization, CRO, landing page audits, improving sign-ups or sales, reducing bounce rate, A/B test ideas for pages, form optimization, or CTA optimization. Trigger phrases include "conversion rate", "CRO", "landing page audit", "why isn't my page converting", "improve conversions", "optimize my page", "reduce bounce rate", "CTA optimization", "form optimization", "above the fold".

Improve user onboarding flows to increase activation and retention. Use when asked to design welcome screens, setup wizards, product tours, onboarding checklists, or activation sequences. Trigger phrases: "onboarding flow", "user activation", "welcome screen", "product tour", "onboarding checklist", "first-run experience", "setup wizard", "aha moment", "time to value", "user onboarding", "activation rate".

Create LinkedIn ad campaigns, write sponsored content, define professional audiences, and plan B2B advertising budgets. Use when the user asks about LinkedIn Ads, sponsored content, LinkedIn Campaign Manager, InMail ads, lead gen forms, B2B advertising, professional targeting, or LinkedIn retargeting. Trigger phrases include "LinkedIn Ads", "LinkedIn campaign", "sponsored content", "InMail ad", "LinkedIn lead gen", "B2B ads", "LinkedIn retargeting", "LinkedIn audience", "LinkedIn ad copy", "L...

Create lead magnets and gated content to capture email subscribers and leads. Use when asked to design checklists, templates, calculators, mini-courses, whitepapers, or other downloadable content offers. Trigger phrases: "lead magnet", "gated content", "email capture", "content offer", "free download", "checklist", "template", "whitepaper", "swipe file", "content upgrade", "opt-in offer".

Define ideal customer profiles and buyer personas with structured frameworks. Use when the user asks about ideal customer profile, ICP, buyer persona, target audience definition, customer segmentation, customer research, user interviews, or persona creation. Trigger phrases include "ideal customer profile", "ICP", "buyer persona", "who is my customer", "target audience", "customer profile", "persona", "customer segmentation", "user research", "customer interview", "who should I target".

Build a growth strategy with frameworks, metrics, and experimentation. Use when the user says "growth strategy", "growth plan", "AARRR", "growth loops", "North Star Metric", "growth model", "activation rate", "retention strategy", "churn reduction", "growth experiments", or asks about overall growth frameworks and metrics for their product.

Write Google Ads copy and build campaign structures. Use when the user asks to create Google Ads, write ad copy for search or display, set up PPC campaigns, optimize Quality Score, choose bidding strategies, or generate responsive search ads. Trigger phrases include "Google Ads", "PPC", "search ads", "display ads", "Performance Max", "ad copy", "headlines and descriptions", "keyword match types", "ad extensions", "Quality Score".

Pull Google Ads performance data and generate reports. Use when asked about ad campaign performance, keyword costs, quality scores, ROAS, conversion tracking, or ad spend analysis. Trigger phrases: "google ads", "adwords", "campaign performance", "ad spend", "quality score", "CPC report", "ROAS", "ad conversion", "keyword performance", "google ads report".

Send messages and interactive cards to Feishu (飞书) and Lark channels via webhooks or Bot API. Create rich-text announcements, marketing updates, and team notifications. Trigger phrases: "post to feishu", "feishu message", "lark message", "feishu webhook", "lark webhook", "send to feishu", "send to lark", "feishu bot", "lark bot", "飞书", "飞书机器人".

Create Facebook and Meta ad campaigns, write ad copy, define audiences, and plan budgets. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, carousel ads, retargeting campaigns, lookalike audiences, or ad creative for Meta platforms. Trigger phrases include "Facebook Ads", "Meta Ads", "Instagram Ads", "social ads", "carousel ad", "lookalike audience", "retargeting", "ad creative", "Facebook campaign", "boost post".