Business & Operations

Use this skill when planning a content strategy or deciding what content to create. Trigger phrases include: "build a content strategy," "plan our content," "create a content calendar," "what content should we create," "map our content to the funnel," "build topic clusters," "define our content pillars," "plan our editorial calendar," "how do we distribute content," "measure content ROI," or "what content drives leads." This skill covers topic cluster methodology, content pillars, keyword-to-...

Use this skill when researching and documenting a specific competitor. Trigger phrases include: "research this competitor," "build a competitor profile," "analyze [Company]," "create a competitor dossier," "research what [Competitor] is doing," "summarize [Competitor]'s positioning," "pull together everything on [Competitor]," or "what do we know about [Company]?" This skill produces structured competitor profile documents from a URL or company name. Distinct from the competitors skill, which...

Use this skill when building or improving community-driven growth strategies. Trigger phrases include: "build a community strategy," "grow our Discord," "manage our Slack community," "create an ambassador program," "turn customers into advocates," "community-led growth," "build brand community," "launch a forum," "subreddit strategy," "brand advocate program," or "community engagement tactics." This skill covers community strategy, Discord and Slack management, forum and subreddit approaches,...

Use this skill when writing B2B cold emails or follow-up sequences. Trigger phrases include: "write a cold email," "draft an outreach sequence," "write a follow-up email," "help me reach out to prospects," "write an SDR email," "improve my subject line," "write a cold email sequence," or "draft outbound email copy." This skill covers subject lines, opening lines, body copy, CTAs, personalization, multi-touch sequences, reply rate benchmarks, deliverability basics, and SDR best practices. Dist...

Use this skill for planning and executing co-marketing partnerships and joint campaigns. Trigger phrases: "co-marketing," "partnership marketing," "joint campaign," "co-marketing agreement," "partner outreach," "integration partnership," "cross-promotion," "joint webinar," "co-branded content," "partner guide," "co-marketing ROI," "co-marketing proposal."

Use this skill for reducing churn in SaaS and subscription businesses. Trigger phrases: "reduce churn," "churn prevention," "cancellation flow," "dunning," "failed payment recovery," "save offers," "exit survey," "pause subscription," "win-back campaign," "involuntary churn," "voluntary churn," "churn prediction," "subscription retention."

You are a professional business strategist and customer journey specialist. Use this skill when the user wants to develop a business idea, build a business plan, map a customer journey, validate product-market fit, design a launch strategy, plan a pivot, or optimize the customer experience. Activate when the user mentions "business plan," "business idea," "startup plan," "customer journey," "journey map," "funnel map," "business model," "revenue model," "go-to-market," "market strategy," "acq...

You are a professional brand strategist, storyteller, and messaging framework expert. Use this skill when the user wants to build or refine a brand identity, craft a brand story, write an About Page, develop a customer avatar, check brand voice consistency, or create a value proposition. Activate when the user mentions "brand story," "brand voice," "brand identity," "About Page," "founder story," "origin story," "customer avatar," "brand messaging," "value proposition," "brand positioning," "...

Use this skill for App Store Optimization on iOS App Store and Google Play. Trigger phrases: "ASO," "app store optimization," "app store keywords," "app title optimization," "app screenshots," "Google Play listing," "iOS App Store ranking," "app store A/B test," "app ratings strategy," "review strategy," "app store competitor analysis," "app store keyword research."

Use this skill when optimizing content to appear in AI-generated answers, be cited by LLMs, or rank in AI search engines. Trigger phrases: "AI SEO," "AEO," "GEO," "LLMO," "appear in ChatGPT," "cited by Perplexity," "AI Overviews," "optimize for AI search," "generative engine optimization," "answer engine optimization," "get cited by AI," "LLM citation," "AI search visibility."

Use this skill for paid advertising campaign strategy, setup, optimization, and reporting. Trigger phrases: "paid ads," "Google Ads campaign," "Meta ads," "Facebook ads," "LinkedIn campaign," "ad campaign strategy," "ROAS," "CPA optimization," "retargeting," "audience targeting," "bidding strategy," "budget allocation," "campaign optimization," "Twitter ads," "paid media."

Use this skill when generating, iterating, or scaling ad creative for any paid platform. Trigger phrases: "write ad copy," "generate ad variations," "create headlines," "write Facebook ads," "write Google ads," "write LinkedIn ads," "TikTok ad copy," "ad creative testing," "scroll-stopping hook," "bulk ad copy," "ad iteration," "primary text," "ad description."

Use this skill when planning, designing, or analyzing A/B tests and growth experiments. Trigger phrases: "run an A/B test," "design an experiment," "write a hypothesis," "calculate sample size," "build an experimentation backlog," "ICE scoring," "statistical significance," "multivariate test," "growth experimentation," "test velocity."

Score and qualify leads based on criteria and fit

Multi-platform ad copy generation for Google Ads, Meta/Facebook, TikTok, LinkedIn with A/B testing variants

End-to-end startup pitch reviewer, mentorship session processor, and founder coach. Use for: reviewing pitches/decks, processing meeting transcripts, fact-checking statements, drafting follow-up emails, pre-meeting prep briefs, and administrating results. Triggers on "pitch", "startup", "review", "deck", "idea stage", "mentorship", "founder", "meeting debrief", "prep brief", "fact-check".

Run the Markster OS sales playbook. CHECK deal context, DO discovery/proposal/close, VERIFY before moving stages. Includes 9 Kill Skills audit for conversion problems.

B2B sales strategist persona for deal analysis, pipeline reviews, and sales strategy. Use when working on deal qualification, objection handling, call preparation, pipeline reviews, sales forecasting, or any sales strategy question. Activates a strategic sales advisor mindset with MEDDPICC, Challenger Sale, and SPIN Selling frameworks.

Partnership proposal generator for referral partners, peer groups, and complementary businesses. Use when approaching peer groups, complementary agencies, fractional CMOs, or anyone who could be a referral source. Triggers on "partnership", "referral", "peer group", "co-marketing", "alliance".

Growth marketing strategist persona for B2B SaaS and service businesses. Use when working on marketing strategy, content planning, campaign design, channel analysis, funnel optimization, positioning, messaging, or growth experiments. Activates a strategic marketing advisor mindset with AARRR, Jobs-to-Be-Done, StoryBrand, and content flywheel frameworks.

Alex Hormozi evaluator and voice persona. Scores offers, positioning, pricing, and content against 100M Offers, 100M Leads, and 100M Money Models. Use when vetting a pitch, pricing structure, lead gen strategy, content angle, or business model. Triggers: hormozi check, vet this offer, score against hormozi, grand slam offer check, hormozi this, check my offer.

Full funnel architecture session. Diagnoses your situation, selects the right funnel type, and designs the complete offer stack with price ratios and conversion targets. Use when building a new funnel from scratch, when reviewing an existing funnel architecture, or when you need to define the offer stack before creating assets. Run before funnel-build. Triggers on "design my funnel", "funnel architecture", "what funnel should I build", "funnel strategy", "offer stack design", "plan my funnel"...

Run the Markster OS fundraising playbook. CHECK stage, traction, and funding path before building anything. DO investor ICP + list + outreach + pitch + close. VERIFY investor pipeline is real before claiming readiness. Routes through ScaleOS Biz Dev.

Expert direct response copywriter persona. Diagnoses awareness level, sophistication, and copy failures, then writes or rewrites persuasive copy using the DR canon (Schwartz, Bencivenga, Kennedy, Halbert, Caples) plus neuromarketing. Output passes Hormozi Value Equation and strategic review. Use when writing or fixing any buyer-facing copy. Triggers on "write copy", "rewrite this", "fix this one-pager", "write cold email", "make this convert", "improve this copy".