Business & Operations

Use the wallet tools for all balance, send, and sign operations. Supports both ETH and ERC-20 tokens. The away wallet operates autonomously after setup — the home device does not need to be online.

Build comprehensive 3-5 year financial models with revenue projections, cost structures, cash flow analysis, and scenario planning for early-stage startups. Use this skill when creating financial projections, calculating burn rate or runway, modeling fundraising scenarios, or preparing investor-ready financials for a seed or Series A raise.

Settle a system's target design before planning begins, because 'we'll figure out the architecture later' means never. Use for system analysis, architecture choices, or unsettled requirements and boundaries. Reuse a settled design when its assumptions still hold.

Carve a grand vision into independent workstreams that ship without waiting on each other. Use when the user asks to start a campaign, execute all plannable work, turn a vision, a backlog, or competitor gaps into parallel builds, or provides a broad directive spanning many work items without an existing campaign structure.

Define audience, business model, conversion path, topical authority, and execution capacity for an SEO strategy. Use when Codex needs to develop a high-level SEO strategy for a site.

Turn SEO findings into a paid agency package or retainer. Use when Codex needs to structure findings, recommendations, and estimated impact into a sellable service offering.

Get keyword ideas, average monthly search volume, competition, and bid ranges from the local Google Ads Keyword Planner CLI. Use when Codex needs live keyword demand data from Google Keyword Planner for seed keywords or a seed URL, needs JSON keyword idea exports for SEO prioritization, needs country/language-specific demand checks, or needs to exclude already-covered content from keyword research.

Turn authorized current builds, workflows, dashboards, analytics, and completed work into proof-led founder videos, then rank and combine the strongest filmable artifacts into exact 15-minute long-form slates with strict title and thumbnail evaluation. Use when deciding what to film, creating show-and-tell business videos, combining thin topics into complete episodes, or requiring packaging concepts to clear explicit quality gates.

Interview a founder or senior marketer one question at a time, mine current work and owned proof for net-new short-form video ideas, and return a ranked table with one five-second overlay hook, virality and three-second-hook scores, exactly three talking bullets, a complete payoff, and a mapped CTA. Use for Instagram Reels, TikTok, YouTube Shorts, LinkedIn video, founder-led content planning, hook development, content-day production queues, or turning active AI, marketing, and operating work ...

AI-powered revenue intelligence: sales call insight extraction, content-to-revenue attribution, and multi-source client reporting.

Turn an executive or operator's private reading, highlights, notes, social bookmarks, and applied work into source-grounded decision intelligence. Use when detecting attention drift, surfacing pre-decision signals, testing contradictions, converting bookmarks into builds, recombining founder IP, finding service-offer arbitrage, or mapping content negative space.

Design, analyze, and optimize cold outbound email campaigns for Instantly. Handles end-to-end ICP definition, expert panel scoring (recursive to 90+), sequence copywriting, infrastructure audit, capacity planning, and implementation docs. Use when asked to build cold outbound sequences, optimize cold email, analyze outbound campaigns, build sales sequences, build Instantly sequences, create cold outbound strategies, or design email campaigns. Supports both "start from scratch" and "optimize e...

AI-powered financial analysis suite. Generates executive CFO briefings from QuickBooks exports (P&L, Balance Sheet, General Ledger, Cash Flow, etc.) with anomaly detection, burn rate, runway analysis, and scenario modeling. Also estimates codebase development costs with organizational overhead and AI ROI analysis. Triggers on: 'CFO briefing', 'financial analysis', 'cost briefing', 'expense review', 'runway analysis', 'burn rate', 'cost estimate', 'how much would this cost to build', 'developm...

AI-powered conversion rate optimization: landing page audits, CRO scoring, survey segmentation, and lead magnet generation.

Use this skill for planning, mapping, and structuring website page hierarchy, navigation, and internal linking. Triggers on: sitemap planning, page hierarchy, navigation structure, primary navigation, secondary navigation, footer navigation, URL structure, breadcrumbs, internal linking strategy, pillar pages, cluster pages, topic clusters, content architecture, and any question about how to organize a website so it works well for both users and search engines.

Use this skill for optimizing signup, registration, account creation, and free trial flows. Triggers on: signup form optimization, registration form, account creation, free trial activation, signup conversion rate, signup abandonment, social login, multi-step signup, progressive profiling, email verification friction, signup page copy, form field reduction, measuring signup by source, and any request to improve how many visitors complete the signup process.

You are an SEO expert and content strategist. Use this skill when the user wants to improve organic search rankings, plan SEO content, analyze competitors, generate keyword strategies, write or optimize meta tags, create content briefs, repurpose blog content into platform-native short-form assets, or build a structured SEO content plan across channels. Activate when the user mentions "SEO strategy," "organic traffic," "keyword research," "primary keyword," "secondary keyword," "long-tail key...

You are an expert SEO strategist and skilled content creator. Use this skill when the user wants to write, plan, or optimize long-form blog content that ranks on Google, attracts organic traffic, and drives conversions. Activate when the user mentions "blog post," "SEO blog," "long-form content," "blog article," "blog writing," "rank on Google," "organic traffic," "keyword research," "meta description," "title tag," "URL slug," "blog outline," "content strategy," "SERP analysis," "blog for SE...

Use this skill for structured data and schema markup questions. Triggers on: JSON-LD, schema.org, structured data, rich snippets, rich results, FAQ schema, Product schema, Article schema, Organization schema, Review schema, LocalBusiness schema, HowTo schema, BreadcrumbList schema, Event schema, schema validation, Google Rich Results Test, and any question about making content eligible for enhanced search features or improving visibility in AI-powered search.

Use this skill for creating sales collateral and materials that help sales teams close deals. Triggers on: pitch deck, one-pager, sales deck, battle card, objection handling, talk track, demo script, sales playbook, buyer persona card, proposal template, ROI calculator, proof of concept, competitive positioning for sales, and any request to build a document that a sales rep would use in a customer conversation. Distinct from marketing website copy and cold email outreach.

Use this skill for revenue operations questions, lead lifecycle management, and marketing-to-sales handoff. Triggers on: MQL definition, SQL definition, lead scoring, lead routing, pipeline stage design, CRM automation, data hygiene, deal desk, marketing attribution, funnel analysis, why leads are not converting, why deals are stalling, and any question about aligning marketing and sales around shared data.

Create, design, and optimize referral programs, affiliate programs, and word-of-mouth strategies. Trigger phrases: "referral program," "affiliate program," "word of mouth," "refer a friend," "referral incentive," "viral loop," "ambassador program," "referral email," "referral landing page," "double-sided referral," "single-sided referral," "referral fraud," "referral ROI," "how to get more referrals," "referral program design," "customer referral," "partner program."

Use this skill when the user wants to build prospect lists, research accounts, identify buying signals, map decision-makers, qualify outbound leads, find SaaS developer intent, research B2B trigger events, classify local SMB websites, or prepare compliant outreach lists. Trigger phrases include: "find prospects," "build a prospect list," "research leads," "account research," "lead generation," "developer intent," "GitHub stargazers," "GitHub prospects," "tech stack signals," "funding triggers...

Create and maintain a product marketing context document covering positioning, ICP definition, messaging hierarchy, competitive differentiation, and value proposition. This skill creates the foundation that all other marketing skills reference. Trigger phrases: "product marketing," "positioning statement," "ideal customer profile," "ICP," "messaging hierarchy," "value proposition," "competitive differentiation," "product narrative," "use case mapping," "update our positioning," "what makes us...