Leavn Ops

---
name: Leavn Ops
description: Leavn marketing operations - ASO, content marketing, release pipeline, competitor research
allowed-tools: Read, Edit, Grep, Bash
---

# Leavn Ops

Marketing and operations workflows for Leavn app.

## App Store Optimization

### Keywords
- Competitor analysis (YouVersion, Hallow, Pray.com keywords)
- Autocomplete research
- Localized listings generation

### Reviews
- Response drafting
- Sentiment analysis

## Content Marketing

### Devotionals
1. Scripture-anchored
2. Relatable opening (universal experience)
3. Practical application (2-3 takeaways)
4. Prayer closing

### Social Content
- Platform-specific posts
- Content calendar generation
- Video scripts (30s-2min)

## Release Pipeline

### Pre-Release
- Code freeze verification
- Critical bug check
- Changelog generation from commits

### Release Artifacts
- Release notes
- Social announcements
- App Store update text

## Competitor Research

### Primary Competitors
1. **YouVersion** - Market leader, community features
2. **Hallow** - Premium prayer/meditation, Catholic focus
3. **Pray.com** - Audio content, celebrity prayers
4. **Glorify** - Modern design, devotional focus

### Analysis Methods
- Feature teardown
- Sentiment monitoring
- User interview synthesis