Tone By Communication Type

---
name: internal-comms-tone-by-communication-type
description: 'Sub-skill of internal-comms: Tone by Communication Type (+2).'
version: 2.0.0
category: business
type: reference
scripts_exempt: true
---

# Tone by Communication Type (+2)

## Tone by Communication Type


| Type | Tone | Example Phrase |
|------|------|----------------|
| Announcements | Professional, clear | "We're pleased to announce..." |
| Newsletters | Warm, engaging | "Great progress this month!" |
| Policy | Formal, precise | "Effective immediately, all employees must..." |
| Executive | Authentic, inspiring | "I want to share my perspective on..." |
| Crisis | Calm, direct | "Here's what we know..." |


## Best Practices


**DO:**
- Lead with the most important information
- Use bullet points for scanability
- Include specific dates, names, and actions
- Provide context for decisions
- End with clear next steps
- Keep paragraphs short (2-3 sentences)

**DON'T:**
- Bury important information
- Use jargon without explanation
- Send without proofreading
- Forget mobile readers (keep formatting simple)
- Assume prior knowledge
- Be vague about deadlines or responsibilities


## Subject Line Formulas


**Announcements:**
- "[Action]: [Topic] Effective [Date]"
- "Introducing: [New Thing]"
- "Update: [Topic] Changes"

**Newsletters:**
- "[Team] Weekly: [Date Range]"
- "[Month] Update: [Key Theme]"

**Urgent:**
- "[URGENT] [Brief Description]"
- "[ACTION REQUIRED] [Topic] by [Date]"