Preferred Terms

---
name: content-strategy-preferred-terms
description: 'Sub-skill of content-strategy: Preferred Terms (+2).'
version: 1.0.0
category: business
type: reference
scripts_exempt: true
---

# Preferred Terms (+2)

## Preferred Terms


| Use This | Not This | Notes |
|----------|----------|-------|
| sign up (verb) | signup (verb) | "signup" is the noun form |
| log in (verb) | login (verb) | "login" is the noun/adjective form |
| set up (verb) | setup (verb) | "setup" is the noun/adjective form |
| email | e-mail | No hyphen |
| website | web site | One word |

## Inclusive Language


- Use gender-neutral language
- Avoid ableist language
- Use person-first language where appropriate
- Avoid culturally specific idioms that may not translate
- Use "simple" or "straightforward" instead of "easy"

## Industry Jargon Management


- Define which technical terms the audience understands without explanation
- List jargon that should always be defined or replaced
- Specify which acronyms need to be spelled out on first use