Deal Info

---
name: competitive-analysis-deal-info
description: 'Sub-skill of competitive-analysis: Deal Info (+6).'
version: 1.0.0
category: business
type: reference
scripts_exempt: true
---

# Deal Info (+6)

## Deal Info


- **Outcome:** Won / Lost
- **Competitor:** [Who we competed against]
- **Deal Size:** [$X]
- **Sales Cycle:** [X days]

## Decision Criteria


What mattered most to them? (Rank 1-5)
- [ ] Price
- [ ] Technical capability
- [ ] Industry experience
- [ ] Speed/timeline
- [ ] Support/partnership
- [ ] References/reputation

## Evaluation Process


- Who was involved in decision?
- How did they evaluate options?
- What research did they do?

## If Won


- Why did they choose us?
- What almost made them not choose us?
- What would have made decision easier?

## If Lost


- Why did they choose competitor?
- What would have changed their decision?
- When did we lose (early/late)?
- Would they consider us in future?

## Insights for Improvement


- Product/service gaps?
- Sales process issues?
- Pricing feedback?
- Messaging that resonated/didn't?
```

## Win/Loss Dashboard


| Metric | Target | Actual |
|--------|--------|--------|
| Overall win rate | >35% | [X%] |
| Win rate vs. Competitor A | >40% | [X%] |
| Win rate vs. Competitor B | >30% | [X%] |
| Deals lost to price | <20% | [X%] |
| Deals lost to features | <15% | [X%] |