Competitive Analysis

---
name: competitive-analysis
description: Competitive intelligence with positioning analysis, battlecards, and
  market monitoring. Use for competitor tracking, differentiation strategy, and win/loss
  analysis. Based on alirezarezvani/claude-skills.
type: reference
version: 1.0.0
category: business
last_updated: 2026-02-03
source: https://github.com/alirezarezvani/claude-skills
related_skills:
- content-strategy
- lead-generation
- seo-optimizer
capabilities: []
requires: []
tags: []
---

# Competitive Analysis

## Overview

This skill provides comprehensive competitive intelligence capabilities including competitor identification, positioning analysis, battlecard creation, and ongoing market monitoring. Designed for B2B technical services differentiation.

## Quick Start

1. **Identify competitors** - Direct, indirect, status quo
2. **Analyze positioning** - How they position vs. you
3. **Classify reference boundaries** - Decide whether competitor-adjacent artifacts are internal research/reference only, project collateral, or GTM collateral; default to research/reference until the user explicitly approves external/project reuse
4. **Create battlecards** - Sales enablement tools
5. **Monitor changes** - Ongoing competitive tracking
6. **Adjust strategy** - Differentiate and win

See `references/reference-material-boundaries.md` for the reusable boundary checklist for competitor-derived or competitor-adjacent assets.

## When to Use

- Entering new markets
- Losing deals to competitors
- Positioning/messaging development
- Sales enablement
- Pricing strategy
- Product roadmap input
- Preserving competitor-adjacent examples or polished reference artifacts in the repo ecosystem without accidentally promoting them into GTM/project deliverables

## Competitor Reference Boundary

When an artifact, report, screenshot, or methodology note is based on competitor-adjacent material, document it as internal research/reference by default. Do not describe it as client-facing, GTM-ready, or project-delivery collateral unless the user explicitly approves that use. Add a local README or handoff note near the artifact with the boundary and the competitor context so future sessions do not reuse it incorrectly.

## Resources

- [Link to case study]
- [Link to comparison doc]
- [Link to detailed analysis]
```

## Related Skills

- [content-strategy](../content-strategy/SKILL.md) - Differentiated content
- [lead-generation](../lead-generation/SKILL.md) - Positioning in market
- [seo-optimizer](../seo-optimizer/SKILL.md) - Competitive SEO

## Version History

- **1.1.0** (2026-02-03): Merged competitive research methodology, messaging comparison frameworks, and content gap analysis from anthropics/knowledge-work-plugins
- **1.0.0** (2026-01-19): Initial release adapted from alirezarezvani/claude-skills

## Sub-Skills

- [Do (+1)](do/SKILL.md)

## Sub-Skills

- [Three-Tier Framework](three-tier-framework/SKILL.md)
- [Competitor Profile Template](competitor-profile-template/SKILL.md)
- [Overview (+7)](overview/SKILL.md)
- [April Dunford Framework (+1)](april-dunford-framework/SKILL.md)
- [Sales Enablement Battlecard](sales-enablement-battlecard/SKILL.md)
- [Quick Facts](quick-facts/SKILL.md)
- [Their Pitch](their-pitch/SKILL.md)
- [Our Counter](our-counter/SKILL.md)
- [Strengths to Acknowledge](strengths-to-acknowledge/SKILL.md)
- [Weaknesses to Exploit](weaknesses-to-exploit/SKILL.md)
- [Discovery Questions](discovery-questions/SKILL.md)
- [Objection Handling](objection-handling/SKILL.md)
- [Landmines to Set](landmines-to-set/SKILL.md)
- [Proof Points](proof-points/SKILL.md)
- [Interview Framework](interview-framework/SKILL.md)
- [Deal Info (+6)](deal-info/SKILL.md)
- [What to Track (+1)](what-to-track/SKILL.md)
- [Free Tools](free-tools/SKILL.md)
- [Competitive Alert Template](competitive-alert-template/SKILL.md)
- [Company: [Competitor] (+4)](company-competitor/SKILL.md)
- [Finding Differentiation (+2)](finding-differentiation/SKILL.md)
- [1. AI-Native Engineering (+4)](1-ai-native-engineering/SKILL.md)
- [Error Handling](error-handling/SKILL.md)
- [Metrics](metrics/SKILL.md)
- [Research Sources (+2)](research-sources/SKILL.md)
- [Messaging Matrix (+1)](messaging-matrix/SKILL.md)
- [Content Audit Comparison (+1)](content-audit-comparison/SKILL.md)
- [Sources](sources/SKILL.md)