Aca Campaign Strategy

---
name: aca-campaign-strategy
description: "Design an ACA campaign strategy before copy or launch. Use when the user asks for campaign strategy, outbound angle, channel mix, offer framing, target list plan, or success metrics."
license: MIT
compatibility: Requires the ACA MCP server connected with a valid bearer token.
metadata:
  author: ACA
  version: "1.0"
  homepage: https://aca.so/product/campaigns
---

# ACA campaign strategy

Turn product, ICP, and available channels into a practical outbound plan.

## Rules

- Start read-only.
- Strategy should route to concrete ACA actions: list, campaign, content, or sequence.
- Do not launch or mutate campaigns from this skill unless the user asks.
- Prefer one primary angle and one backup angle.

## Workflow

1. Inspect `list_products`, `list_icps`, `list_brand_voices`, `list_lead_lists`, `list_sender_accounts`, `list_email_mailboxes`, and `list_campaigns`.
2. Identify the campaign path:
   - LinkedIn-first
   - Email-first
   - Multi-channel
   - Lead magnet/inbound
   - Content-supported nurture
3. Define the audience, offer, pain, proof, CTA, sequence length, and suppression rules.
4. Define success metrics: reply rate, positive reply rate, booking rate, list quality, and sender health.
5. Save the plan with `create_strategy_document`.

## Output format

```text
Campaign strategy: {name}
Audience: {audience}
Primary angle: {angle}
Channel path: {path}
Sequence: {touches}
Metric: {primary_metric}
Needed before launch: {missing_items}
Next: {aca-find-leads / aca-campaign-copywriting / aca-launch-outreach}
```

## Skill chaining

This skill participates in the ACA chain. Preserve the selected ACA org, relevant IDs, user brief, approval state, and any generated artifacts when continuing into another ACA skill. If the user asked for execution and a downstream condition is met, continue into the next skill automatically; otherwise end with the handoff block.

**Upstream**
- Called after `aca-kickoff`, `aca-icp-onboarding`, `aca-lead-quality`, or `aca-auto-research`.

**Auto-continue conditions**
- No audience/list exists -> continue to `aca-find-leads`.
- Audience exists but quality is unclear -> continue to `aca-lead-quality`.
- Strategy is approved and copy is missing -> continue to `aca-campaign-copywriting`.
- Strategy, copy, senders, and audience are ready -> continue to `aca-launch-outreach`.

**Stop before chaining when**
- Ask before mutating existing live campaigns.

**Downstream skills**
- `aca-find-leads` - build the audience for this strategy.
- `aca-campaign-copywriting` - write the message sequence.
- `aca-email-deliverability-audit` - check email readiness before launch.
- `aca-launch-outreach` - create the ACA campaign.

**Handoff block**

```text
Chain state: {continue|needs_approval|blocked|complete}
Next skill: {aca-skill-name|none}
Reason: {why this handoff is or is not needed}
Carry forward: {org_id/name, product_id, icp_id, lead_list_id, campaign_id, sequence_id, job_id, approvals, constraints}
```

## ACA tools used

- `list_products`, `list_icps`, `list_brand_voices`
- `list_lead_lists`, `list_sender_accounts`, `list_email_mailboxes`
- `list_campaigns`
- `create_strategy_document`