Sxo

---
name: sxo
argument-hint: "<page or site URL, e.g. https://example.com/landing>"
description: >
  Search Experience Optimization (SXO) — the bridge between SEO and UX/CRO. Audits
  the full journey from the SERP click to the on-page goal: SERP click-through
  factors (title/meta/rich results that win the click), then post-click experience
  signals that keep users and drive conversions — above-the-fold relevance and
  intent match, page speed / Core Web Vitals as experience, readability and
  scannability, clear CTAs, mobile usability, and the things that cause pogo-
  sticking back to Google. Use this skill when the user has decent rankings but
  poor CTR or poor on-page conversion, wants to improve dwell time / engagement,
  reduce bounce/pogo-sticking, or align a page's experience with search intent.
  Trigger on: "SXO", "search experience optimization", "good rankings but low
  CTR", "high bounce rate from search", "pogo-sticking", "improve dwell time",
  "SEO and conversion", "ranking but not converting", "engagement signals", "make
  this page convert search traffic". For pure landing-page conversion in ads use
  /google-ads-landing; for content quality use /seo-page.
---

# Canonical NotFair workflow

Read [`../../seo/sxo/SKILL.md`](../../seo/sxo/SKILL.md) completely, then follow it as the active workflow. Resolve every relative reference from that file against `../../seo/sxo/`.