Paid Ads Creative

---
name: paid-ads-creative
description: Create grounded paid-media creative concepts, copy angles, refresh hypotheses, and measurable test briefs across advertising platforms. Use for ad copy, creative briefs, UGC concepts, headlines, creative fatigue, asset ideas, or a creative refresh.
argument-hint: "<platform, audience, or campaign>"
---

# Paid Ads Creative

Read `../shared/operating-contract.md` and `../shared/measurement-framework.md`. Route platform execution to `/notfair:google-ads-copy`, `/notfair:google-ads-assets`, `/notfair:meta-ads-creative`, `/notfair:paid-ads-x`, or `/notfair:paid-ads-linkedin` as appropriate.

## Work from named evidence

Start with a verified source: winning ads, search terms, customer research, approved landing-page claims, sales calls, reviews with permission, or a documented offer. Match each promise to its landing destination. Do not fabricate testimonials, ratings, prices, outcomes, availability, ownership, or product proof.

## Produce a creative slate

Deliver three distinct `ready_for_review` concept cards. Each card contains:

- a concept ID and hypothesis: audience × motivation × angle × format × one variable;
- the evidence source and claim ledger, with unsupported claims marked `needs_substantiation`;
- hook, primary message, CTA, destination, and placement adaptation;
- visual/production brief, including required rights or missing assets;
- success metric, guardrail, attribution window, observation window, and failure condition.

Do not make cosmetic variants of the same idea. Test one strategic variable at a time: hook, proof, format, angle, audience, or destination. Diagnose fatigue with complete-window frequency, link CTR, CPM, and delivery context before recommending a refresh.

## Publication boundary

Validate current platform specifications and policies from a verified source before publishing. A brief or generated image is not proof that a claim is permitted or that the platform accepted the asset. For platforms without a verified NotFair mutation surface, output an operator-ready brief and clear handoff rather than promising an upload.