Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta.
Scanned 9/5/2026
Install to Claude Code
Skills Directorynpx -y skills add nowork-studio/notfair-plugin --skill meta-ads --agent claude-codeInstalls into .claude/skills of the current project.
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---
name: meta-ads
description: Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta.
argument-hint: "<campaign / ad set name, or 'show performance'>"
triggers:
- meta ads
- facebook ads
- instagram ads
- meta campaigns
- ad sets
- ROAS
- CPM
- link CTR
- frequency
- creative fatigue
- audience overlap
- learning phase
- learning limited
- CBO
- ABO
- advantage shopping
- advantage plus
- lookalike
- retargeting
- prospecting
- pause campaign
- update budget
---
# Canonical NotFair workflow
Read [`../../meta-ads/manage/SKILL.md`](../../meta-ads/manage/SKILL.md) completely, then follow it as the active workflow. Resolve every relative reference from that file against `../../meta-ads/manage/`.
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Ultra-compressed communication mode. Cuts token usage ~75% by speaking like caveman while keeping full technical accuracy. Supports intensity levels: lite, full (default), ultra, wenyan-lite, wenyan-full, wenyan-ultra. Use when user says "caveman mode", "talk like caveman", "use caveman", "less tokens", "be brief", or invokes /caveman. Also auto-triggers when token efficiency is requested.
