Local SEO and Google Business Profile audit — diagnose why a business isn't ranking in the local pack / map results, and produce a fix plan. Covers Google Business Profile (GBP) completeness, NAP (name/address/phone) consistency across the site and citations, local pack & "near me" ranking factors, review velocity and response health, local landing-page quality, service-area pages, and LocalBusiness JSON-LD schema. Use this skill whenever the user asks about local rankings, map results, Googl...
Scanned 9/5/2026
Install to Claude Code
npx -y skills add nowork-studio/notfair-plugin --skill local-seo --agent claude-codeInstalls into .claude/skills of the current project.
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---
name: local-seo
argument-hint: "<business name or website URL, e.g. https://example.com or 'Dolly Solutions Bangkok'>"
description: >
Local SEO and Google Business Profile audit — diagnose why a business isn't
ranking in the local pack / map results, and produce a fix plan. Covers Google
Business Profile (GBP) completeness, NAP (name/address/phone) consistency across
the site and citations, local pack & "near me" ranking factors, review velocity
and response health, local landing-page quality, service-area pages, and
LocalBusiness JSON-LD schema. Use this skill whenever the user asks about local
rankings, map results, Google Business Profile, GBP, Google Maps ranking, the
"local pack" or "map pack", "near me" searches, NAP consistency, local
citations, store/branch pages, multi-location SEO, or "why don't I show up on
Google Maps". Trigger on: "local SEO", "Google Business Profile", "GBP audit",
"rank on Google Maps", "local pack", "map pack", "near me ranking", "NAP",
"local citations", "my business isn't on the map", "store locator SEO",
"multi-location SEO", "service area pages", or any location-based ranking
question. For full-site (non-local) audits use /seo-analysis; for a single URL
use /seo-page.
---
# Canonical NotFair workflow
Read [`../../seo/local-seo/SKILL.md`](../../seo/local-seo/SKILL.md) completely, then follow it as the active workflow. Resolve every relative reference from that file against `../../seo/local-seo/`.
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