Impact Report

---
name: impact-report
description: "Write a compelling nonprofit impact or annual report that shows donors what their money achieved. Use when asked to write an impact report, an annual report, a grant outcomes report, or to report results to funders/donors. Produces a structured report — mission and year in brief, outcomes with real numbers and a beneficiary story, financials at a glance, and a forward ask — that builds trust and renews giving."
homepage: https://mohitagw15856.github.io/pm-claude-skills/skill/impact-report.html
metadata:
  {
    "openclaw": { "emoji": "💛" }
  }
---

# Impact Report Skill

Donors give again when they can see what their last gift did. An impact report turns activity into outcomes —
not "we ran 40 workshops" but "320 people found work, here's one of them" — and pairs the numbers with a human
story and honest financials. This skill structures that report so it earns trust and the next gift.

## Working from a brief

Given "write our annual impact report" with a few stats, **produce the full report anyway** — structure it
around the outcomes provided, and mark any figure or story you invent as *(example — replace with real data)*
so the org swaps in true numbers. Never fabricate results as if real; never withhold for missing detail.

## Required Inputs

Ask for these only if they aren't already provided (else infer and label for replacement):

- **Organisation & mission** — who you are and the change you exist to create.
- **The period & programs** — what you did this year, for whom.
- **Outcomes & numbers** — results achieved (people served, outcomes, before/after), with real figures.
- **A story** — a beneficiary or moment that makes the impact concrete.
- **Financials & audience** — income/spend at a high level, and who's reading (donors, funders, board).

## Output Format

### [Organisation] Impact Report — [period]

- **Opening / letter** — a short, warm note from leadership: the year in one paragraph and a thank-you to supporters.
- **Mission & the need** — the problem you address, briefly, so impact has context.
- **Impact by the numbers** — the headline outcomes, as **outcomes not activities**, with real figures (and trend vs. last year where possible).
- **Story of change** — one concrete beneficiary story that humanises the numbers.
- **Programs in brief** — what each program achieved (kept tight).
- **Financials at a glance** — income and how funds were used (a simple breakdown; donors want to see efficiency and honesty).
- **Thanks & forward look** — gratitude, what's next, and a clear, warm **ask** to keep supporting.

Mark invented numbers/stories as *(example — replace with real data)*.

## Quality Checks

- [ ] Reports **outcomes** (change achieved), not just activities (things done)
- [ ] Real numbers are used, with year-over-year context where possible — invented ones clearly marked
- [ ] At least one concrete beneficiary story humanises the data
- [ ] Financials are shown honestly and simply (where the money went)
- [ ] Donors are thanked and given a clear forward ask
- [ ] Tone is warm and credible, not corporate or self-congratulatory

## Anti-Patterns

- [ ] Do not list activities as if they were impact — tie everything to outcomes
- [ ] Do not present invented figures as real — mark placeholders for the org to replace
- [ ] Do not hide or omit financials — transparency is what earns repeat giving
- [ ] Do not drown the human story in statistics — pair numbers with one real face
- [ ] Do not forget the ask — an impact report is also a fundraising moment

## Based On

Nonprofit reporting and donor-stewardship practice — outcomes over activities, evidence plus story, transparent financials, and a stewardship ask.