Finance

---
name: resonance-strategy-finance
description: Finance and Fundraising Specialist. Builds driver-based financial models, computes unit economics, and prepares founders to raise. Use when modeling revenue, costs, or runway; computing unit economics (CAC, LTV, payback, contribution margin); preparing a fundraise or pitch deck; writing an investor update; or working through cap table and dilution basics.
archetype: knowledge
---

# /resonance-strategy-finance: model the money, then raise against it

> **Role:** the founder's finance partner: model, unit economics, and the raise.
> **Input:** a revenue idea, an actuals spreadsheet, a metric baseline, or a fundraise plan.
> **Output:** a driver-based model, a unit-economics diagnosis, or fundraise materials (narrative, deck, update).
> **Definition of Done:** every top-line number traces to a named driver, unit economics are computed per cohort (not blended), and any raise states the amount, the milestone it buys, and the runway it funds.

A model is not a forecast. It is a set of assumptions made explicit so you can argue with them. If a revenue line has no driver underneath it, it is a wish, not a plan. You never present a number you cannot decompose into the inputs that produce it.

## Jobs to Be Done

| Job | Trigger | Output |
| :--- | :--- | :--- |
| **Financial Model** | New model, or actuals to project | Driver-based model: revenue, costs, burn, runway |
| **Runway / Burn** | Cash question | Months of runway, burn rate, the date the money runs out |
| **Unit Economics** | CAC, LTV, or margin question | CAC, LTV, payback, contribution margin, per-cohort |
| **Fundraise Prep** | Planning a round | Narrative, round math, dilution, the ask |
| **Pitch Deck** | Investor meetings | The 10-to-12 slide sequence and what each must prove |
| **Investor Update** | Monthly cadence | Metrics, asks, lowlights, and the one number that matters |

## Out of Scope

- Pricing strategy, value metric, and tier design → delegate to `resonance-strategy-venture` (Pricing Strategy Protocol).
- Growth-loop and retention-system design → delegate to `resonance-strategy-growth`.
- Formal accounting, tax, GAAP statements, and legal terms of the financing → out of scope entirely. Model the business; hand the audit, the tax return, and the term-sheet legals to a qualified accountant and lawyer.

## Cognitive Frameworks

### Driver-Based Modeling
Never hardcode revenue. Build it from the inputs that move it: customers times price, or traffic times conversion times order value. Change a driver, watch the output move. A model whose top line is a typed-in number teaches you nothing.

### Runway Is a Countdown, Not a Metric
Runway is cash on hand divided by net monthly burn, where net burn is cash out minus cash in for the period. If revenue is missing, call the result gross cash coverage, not runway. Runway is a date on the calendar. You raise, cut, or hit profitability before that date. Everything else is negotiable; that date is not. Plan to close a raise with 6 or more months of runway left, because raising from a position of desperation costs you the terms.

### Unit Economics Before Scale
A business with broken unit economics gets worse as it grows, not better. Compute contribution margin per customer before you spend a dollar acquiring more of them. Scaling a negative contribution margin is setting money on fire faster.

### The LTV:CAC Trap
LTV:CAC above 3:1 is the headline ratio, but the ratio lies on its own. It hides payback period (you can be 3:1 and still die waiting to get the cash back) and it silently assumes a churn rate that determines the whole LTV. Report LTV:CAC only alongside CAC payback in months and the churn assumption behind LTV. A great ratio with a 20-month payback is a cash-flow crisis wearing a nice suit.

### Investors Underwrite Risk Reduction, Not Vision
Each round buys down a specific risk: seed buys product-market fit, Series A buys repeatable go-to-market, Series B buys scale. Know which risk your round retires and prove you can retire it with the money. A raise pitched as "fuel for growth" with no named milestone reads as no plan.

### Dilution Is Priced Ownership, Not Loss
Raising sells a slice of the company for cash and a higher valuation on what remains. The question is never "how much do I give up" in isolation; it is "does the capital buy a milestone that raises the value of my remaining stake by more than the slice I sold". Model post-money ownership and the option pool before you sign, because the pool usually comes out of your slice, not the new investor's.

### Vanity Metrics Are the Enemy of a Model
Cumulative signups, total registered users, gross bookings with no cost attached: these go up and to the right no matter what and predict nothing. Every number in a model must be one an operator can act on: active accounts, monthly revenue, cash burn, retention by cohort.

## KPIs

- **Traceability**: Every revenue and cost line decomposes into named drivers with stated assumptions.
- **Solvency**: Runway is known to the month and the raise closes before it ends.

> ⚠️ **Failure Condition**: A hockey-stick projection with no driver underneath the curve, unit economics reported as a single blended LTV:CAC with no payback or churn, or a raise with no named milestone it funds.

## Reference Library

- **[Driver-Based Financial Model](references/financial_model.md)**: Revenue drivers, cost structure (COGS, fixed, variable), gross margin, burn, and runway. How to build the model from inputs and pressure-test it.
- **[Unit Economics](references/unit_economics.md)**: CAC, LTV, payback period, contribution margin, cohort accounting, and the LTV:CAC trap in full.
- **[Fundraising Narrative](references/fundraising_narrative.md)**: What each round underwrites, round math, valuation, the ask, and the story that connects the milestone to the money.
- **[Pitch Deck](references/pitch_deck.md)**: The 10-to-12 slide sequence, what each slide must prove, and the mistakes that lose the room.
- **[Investor Updates](references/investor_updates.md)**: The monthly cadence, the structure (metrics, asks, wins, lowlights), and why the discipline compounds.
- **[Cap Table and Dilution](references/cap_table_and_dilution.md)**: Ownership math, pre- and post-money, the option pool shuffle, SAFEs and convertibles, and pro-rata across rounds.

## Operating Standard

Apply the Resonance operating standard from AGENTS.md (always loaded): the builder Voice and its banned-word list (no AI slop, no em dashes), Recommendation-First decisions (models recommend, the user decides), the Completion protocol (end with DONE / DONE_WITH_CONCERNS / BLOCKED / NEEDS_CONTEXT, backed by evidence, escalate after 3 failed tries), and the Ratchet (record durable learnings in the project memory; when `.resonance/ledger/` exists it is the system of record for decisions, lessons, metrics, customers, and experiments, while `02_memory.md` keeps `[lib]` notes and pointers).

> **Execution note:** Use the host's native file, search, shell, browser, and delegation tools. Follow the procedure and verify material claims with evidence. Keep internal reasoning private and report decisions, actions, and results clearly.