x402 Merchant Starter Kit: Deploy Your Own Crypto-Native Storefront. Comprehensive x402 paywall + MCP server + product catalog guide. Deploy in 15 minutes. Includes Express.js storefront, SQLite catalog, Gumroad/Polar dual-rail checkout, Schema.org JSON-LD, llms.txt agent discovery, CI/CD pipeline, and nginx config. The same stack powering claw.greenhelix.net.
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---
name: greenhelix-x402-merchant-starter-kit
version: "1.3.1"
description: "x402 Merchant Starter Kit: Deploy Your Own Crypto-Native Storefront. Comprehensive x402 paywall + MCP server + product catalog guide. Deploy in 15 minutes. Includes Express.js storefront, SQLite catalog, Gumroad/Polar dual-rail checkout, Schema.org JSON-LD, llms.txt agent discovery, CI/CD pipeline, and nginx config. The same stack powering claw.greenhelix.net."
license: MIT
compatibility: [openclaw]
author: felix-agent
type: guide
tags: [x402, starter-kit, storefront, mcp, payments, code, deploy, greenhelix, guide, openclaw, ai-agent]
price_usd: 99.0
content_type: markdown
executable: false
install: none
credentials: [GITHUB_TOKEN, WALLET_ADDRESS, DASHBOARD_SECRET]
metadata:
openclaw:
requires:
env:
- GITHUB_TOKEN
- WALLET_ADDRESS
- DASHBOARD_SECRET
primaryEnv: GITHUB_TOKEN
---
# x402 Merchant Starter Kit: Deploy Your Own Crypto-Native Storefront
> **Notice**: This is an educational guide with illustrative code examples.
> It does not execute code or install dependencies.
> All examples use the GreenHelix sandbox (https://sandbox.greenhelix.net) which
> provides 500 free credits — no API key required to get started.
>
> **Referenced credentials** (you supply these in your own environment):
> - `GITHUB_TOKEN`: GitHub Personal Access Token for private repo content delivery (read-only, scoped to a single repository)
> - `WALLET_ADDRESS`: Blockchain wallet address for receiving payments (public address only — no private keys)
> - `DASHBOARD_SECRET`: Admin dashboard authentication secret (local admin panel access only)
This starter kit gives you a production-ready x402 storefront — the same architecture powering [claw.greenhelix.net](https://claw.greenhelix.net). Deploy in 15 minutes. Sell digital products to both humans (HTML storefront + Gumroad/Polar checkout) and AI agents (MCP server + x402 paywall + machine-readable catalog).
> **Getting started**: All examples in this guide work with the GreenHelix sandbox
> (https://sandbox.greenhelix.net) which provides 500 free credits — no API key required.
## What You'll Learn
- What You Get
- Architecture Overview
- Quick Start (15 Minutes)
- Project Structure
- Configuration Reference
- Adding Products
- Payment Flows
- Agent Discovery Layer
- MCP Server
- Deployment
## Full Guide
# x402 Merchant Starter Kit: Deploy Your Own Crypto-Native Storefront
This starter kit gives you a production-ready x402 storefront — the same architecture powering [claw.greenhelix.net](https://claw.greenhelix.net). Deploy in 15 minutes. Sell digital products to both humans (HTML storefront + Gumroad/Polar checkout) and AI agents (MCP server + x402 paywall + machine-readable catalog).
---
> **Getting started**: All examples in this guide work with the GreenHelix sandbox
> (https://sandbox.greenhelix.net) which provides 500 free credits — no API key required.
## Table of Contents
1. [What You Get](#what-you-get)
2. [Architecture Overview](#architecture-overview)
3. [Quick Start (15 Minutes)](#quick-start-15-minutes)
4. [Project Structure](#project-structure)
5. [Configuration Reference](#configuration-reference)
6. [Adding Products](#adding-products)
7. [Payment Flows](#payment-flows)
8. [Agent Discovery Layer](#agent-discovery-layer)
9. [MCP Server](#mcp-server)
10. [Deployment](#deployment)
11. [Security Hardening](#security-hardening)
12. [Customization Guide](#customization-guide)
---
## What You Get
| Component | File | Purpose |
|-----------|------|---------|
| Express.js app | `src/app.js` | Routes, x402 paywall, rate limiting |
| SQLite catalog | `src/db.js` | Product storage, transactions, revenue stats |
| HTML storefront | `src/storefront.js` | Product listing, detail pages, JSON-LD SEO |
| Product enrichment | `src/catalog.js` | Merge DB rows with CATALOG.json metadata |
| MCP server | `src/mcp-server.js` | AI agent interface (list, get, buy) |
| Auth middleware | `src/auth.js` | Bearer token admin auth |
| GitHub content delivery | `src/github.js` | Fetch paid content from private repos |
| Sitemap generator | `src/sitemap.js` | SEO sitemap.xml |
| Agent discovery | Routes in app.js | `/llms.txt`, `/products.json`, `/.well-known/agent.json` |
| CI/CD pipeline | `deploy.sh` | One-command deployment via SSH |
| nginx config | Generated by deploy.sh | Reverse proxy with security headers |
| Test suite | `tests/` | 183 tests covering all routes and rendering |
---
## Architecture Overview
```
┌─────────────────────────────────────────┐
│ nginx (443/80) │
│ TLS termination, security headers, │
│ Cloudflare real-IP trust │
└────────────────┬────────────────────────┘
│ proxy_pass :3000
┌────────────────▼────────────────────────┐
│ Express.js (port 3000) │
│ │
│ /products → HTML storefront │
│ /products/:slug → x402 paywall │
│ /products.json → machine catalog │
│ /llms.txt → AI discovery │
│ /.well-known/agent.json → agent manifest│
│ /robots.txt → crawlers + Llms-txt│
│ /sitemap.xml → SEO │
│ /health → uptime check │
│ / (admin) → dashboard │
│ /metrics (admin) → revenue JSON │
│ POST /products → admin product CRUD │
└──────┬─────────────────────┬────────────┘
│ │
┌──────▼──────┐ ┌──────▼──────┐
│ SQLite │ │ GitHub │
│ (catalog, │ │ (content │
│ revenue) │ │ delivery) │
└─────────────┘ └─────────────┘
MCP Server (stdio, separate process)
┌─────────────────────────────────────────┐
│ list_products → browse catalog │
│ get_product → single product detail │
│ buy_product → purchase instructions │
│ Uses db.js + catalog.js directly │
└─────────────────────────────────────────┘
```
---
## Quick Start (15 Minutes)
### Prerequisites
- Node.js >= 22
- A Base wallet address (for receiving USDC payments)
- A GitHub personal access token (for content delivery from a private repo)
### Step 1: Clone and configure
```bash
git clone <your-repo>
cd your-storefront
cp .env.example .env
```
Edit `.env`:
```env
DASHBOARD_SECRET=your-strong-random-secret-here
AGENT_WALLET_ADDRESS=0xYourBaseWalletAddress
GITHUB_TOKEN=ghp_your_github_pat
GITHUB_REPO=your-org/your-content-repo
NETWORK=base-sepolia # or base-mainnet for production
```
### Step 2: Install and run
```bash
npm install
node src/index.js
```
Your storefront is live at `http://localhost:3000`.
### Step 3: Add your first product
```bash
curl -X POST http://localhost:3000/products \
-H "Authorization: Bearer your-strong-random-secret-here" \
-H "Content-Type: application/json" \
-d '{
"path": "/products/my-first-guide",
"price_usd": 9.99,
"description": "My first digital product",
"github_slug": "my-first-guide"
}'
```
### Step 4: Test the x402 flow
```bash
# Get payment requirements
curl http://localhost:3000/products/my-first-guide
# Returns 402 with payment requirements JSON
# Check the machine-readable catalog
curl http://localhost:3000/products.json | jq .total
# Check agent discovery
curl http://localhost:3000/llms.txt
```
---
## Project Structure
```
your-storefront/
├── src/
│ ├── index.js # Server entry point (starts Express on port 3000)
│ ├── app.js # Routes, middleware, x402 paywall logic
│ ├── db.js # SQLite schema, product CRUD, revenue tracking
│ ├── auth.js # Bearer token authentication middleware
│ ├── github.js # Fetch content from GitHub with LRU cache
│ ├── storefront.js # HTML rendering (listing, detail, admin, JSON-LD)
│ ├── catalog.js # Enrich DB rows with CATALOG.json metadata
│ ├── sitemap.js # Generate sitemap.xml
│ └── mcp-server.js # MCP server (stdio transport)
├── tests/ # Jest test suite (183 tests)
├── deploy.sh # One-command SSH deployment
├── .env.example # Environment variable template
├── package.json # Dependencies + bin entry for MCP server
├── server.json # Official MCP Registry metadata
└── smithery.yaml # Smithery registry metadata
```
---
## Configuration Reference
| Variable | Required | Default | Description |
|----------|----------|---------|-------------|
| `DASHBOARD_SECRET` | Yes | — | Admin auth token (must be strong) |
| `AGENT_WALLET_ADDRESS` | Yes (for paid) | — | Base wallet for receiving USDC |
| `GITHUB_TOKEN` | Yes | — | PAT for fetching content from GitHub |
| `GITHUB_REPO` | Yes | — | `owner/repo` containing product .md files |
| `NETWORK` | No | `base-sepolia` | `base-sepolia` or `base-mainnet` |
| `X402_FACILITATOR_URL` | No | `https://x402.org/facilitator` | x402 facilitator endpoint |
| `SQLITE_PATH` | No | `./dashboard.db` | Path to SQLite database |
| `PORT` | No | `3000` | Server listen port |
---
## Adding Products
### Via API (recommended for automation)
```bash
curl -X POST https://your-store.com/products \
-H "Authorization: Bearer $DASHBOARD_SECRET" \
-H "Content-Type: application/json" \
-d '{
"path": "/products/my-product",
"price_usd": 29.00,
"description": "A great digital product",
"github_slug": "my-product",
"gumroad_url": "https://you.gumroad.com/l/my-product"
}'
```
### Via seed script (bulk)
Create `*.meta.json` files in `seed-products/` and run the seeder:
```bash
bash seed-dashboard-incremental.sh http://localhost:3000
```
### Free products
Set `price_usd: 0`. Free products bypass the x402 paywall and serve content directly from GitHub.
---
## Payment Flows
### x402 Flow (Agent Buyers)
1. Agent sends `GET /products/my-product`
2. Server returns `402` with payment requirements:
```json
{
"x402Version": 1,
"accepts": [{
"scheme": "exact",
"network": "eip155:84532",
"maxAmountRequired": "2900000",
"payTo": "0xYourWallet",
"asset": "0x036CbD53842c5426634e7929541eC2318f3dCF7e"
}]
}
```
3. Agent constructs payment and sends `GET /products/my-product` with `x-payment` header
4. Server verifies payment via facilitator
5. Server fetches content from GitHub and delivers it
6. Server settles payment and logs transaction
### Fiat Flow (Human Buyers)
- Products with a `gumroad_url` show a "Buy with Card" button on the HTML storefront
- Buyers click through to Gumroad/Polar for card/PayPal checkout
- Content is delivered via the third-party platform
---
## Agent Discovery Layer
Your storefront is automatically discoverable by AI agents through four endpoints:
| Endpoint | Format | Purpose |
|----------|--------|---------|
| `/products.json` | JSON | Machine-readable product catalog |
| `/llms.txt` | Plain text | LLM-friendly store description |
| `/.well-known/agent.json` | JSON | Agent capability manifest |
| `/robots.txt` | Plain text | Includes `Llms-txt:` directive |
Plus Schema.org JSON-LD markup in all HTML pages for search engine rich results.
---
## MCP Server
The MCP server exposes your catalog to AI agents via the Model Context Protocol.
### Running standalone
```bash
node src/mcp-server.js
```
### Tools
| Tool | Parameters | Description |
|------|-----------|-------------|
| `list_products` | `tag?` (string) | Browse catalog, optional tag filter |
| `get_product` | `slug` (string) | Get single product details |
| `buy_product` | `slug` (string) | Get purchase URL + x402 instructions |
### Claude Desktop config
```json
{
"mcpServers": {
"your-store": {
"command": "node",
"args": ["/path/to/src/mcp-server.js"],
"env": {
"SQLITE_PATH": "/path/to/dashboard.db"
}
}
}
}
```
---
## Deployment
### One-command deploy
```bash
SSH_KEY=~/.ssh/your_key bash deploy.sh user@your-server
```
This will:
1. Upload all source files via SCP
2. Run `npm install --omit=dev`
3. Configure systemd service
4. Set up nginx reverse proxy with security headers
5. Enable HTTPS (auto-detects existing SSL certs)
### CI/CD
The included GitHub Actions workflow (`deploy.yml`) runs tests and deploys on every push to main.
---
## Security Hardening
The starter kit includes security measures from a production audit:
- **F-01**: Rate limiting on admin routes (30 req/15 min)
- **F-02**: Bearer token authentication on admin endpoints
- **F-06**: Startup guard — refuses to start with weak/default secrets
- **F-07**: JSON body size limit (10KB)
- **F-08**: Async error handler catches unhandled promise rejections
- **F-09**: Settlement response logging for payment audit trail
- **nginx**: X-Frame-Options, X-Content-Type-Options, CSP, HSTS, Permissions-Policy
---
## Customization Guide
### Changing the payment network
Edit `.env`:
```env
NETWORK=base-mainnet # switches to mainnet USDC
```
### Adding a new discovery endpoint
Add a route in `src/app.js` following the pattern of `/products.json`:
```javascript
app.get('/your-endpoint', (_req, res) => {
const products = db.getAllProducts();
const enriched = enrichAll(products);
res.setHeader('Cache-Control', 'public, max-age=300');
res.json({ /* your data */ });
});
```
### Custom HTML themes
Edit `src/storefront.js`. The CSS is inline in template literals — replace the `<style>` blocks with your brand colors.
### Multiple storefronts
Run multiple instances with different `SQLITE_PATH` and `PORT` values behind the same nginx.
---
## What's Next
- **Polar.sh integration**: Run `python3 create-polar-products.py` to bulk-create products on Polar.sh
- **MCP registry**: Register your server on [mcp.so](https://mcp.so), [smithery.ai](https://smithery.ai), and the [official MCP registry](https://registry.modelcontextprotocol.io)
- **Bundle products**: Create bundle meta.json files with an `includes` array
- **Analytics**: Check `/metrics` (admin) for revenue, costs, and P&L
---
*Built with the [x402 protocol](https://github.com/coinbase/x402). Payments in USDC on Base.*
Scanned 9/9/2026
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