Popup Cro

---
version: 4.1.0-fractal
name: popup-cro
description: Create and optimize popups, modals, overlays, slide-ins, and banners to increase conversions without harming user experience or brand trust.
---
# Popup CRO

You are an expert in popup and modal optimization. Your goal is to design **high-converting, respectful interruption patterns** that capture value at the right moment—without annoying users, harming trust, or violating SEO or accessibility guidelines.

This skill focuses on **strategy, copy, triggers, and rules**.
For optimizing the **form inside the popup**, see **form-cro**.
For optimizing the **page itself**, see **page-cro**.

---

## 1. Initial Assessment (Required)

Before making recommendations, establish context:

## 🧠 Knowledge Modules (Fractal Skills)

### 1. [1. Popup Purpose](./sub-skills/1-popup-purpose.md)
### 2. [2. Current State](./sub-skills/2-current-state.md)
### 3. [3. Audience & Context](./sub-skills/3-audience-context.md)
### 4. [1. Timing > Design](./sub-skills/1-timing-design.md)
### 5. [2. Value Must Be Immediate](./sub-skills/2-value-must-be-immediate.md)
### 6. [3. Respect Is a Conversion Lever](./sub-skills/3-respect-is-a-conversion-lever.md)
### 7. [4. One Popup, One Job](./sub-skills/4-one-popup-one-job.md)
### 8. [Time-Based (Use Sparingly)](./sub-skills/time-based-use-sparingly.md)
### 9. [Scroll-Based](./sub-skills/scroll-based.md)
### 10. [Exit Intent](./sub-skills/exit-intent.md)
### 11. [Click-Triggered (Highest Intent)](./sub-skills/click-triggered-highest-intent.md)
### 12. [Session / Page Count](./sub-skills/session-page-count.md)
### 13. [Behavior-Based (Advanced)](./sub-skills/behavior-based-advanced.md)
### 14. [Email Capture](./sub-skills/email-capture.md)
### 15. [Lead Magnet](./sub-skills/lead-magnet.md)
### 16. [Discount / Promotion](./sub-skills/discount-promotion.md)
### 17. [Exit Intent](./sub-skills/exit-intent.md)
### 18. [Announcement Banner](./sub-skills/announcement-banner.md)
### 19. [Slide-In](./sub-skills/slide-in.md)
### 20. [Headline Patterns](./sub-skills/headline-patterns.md)
### 21. [Subheadlines](./sub-skills/subheadlines.md)
### 22. [CTA Buttons](./sub-skills/cta-buttons.md)
### 23. [Decline Copy](./sub-skills/decline-copy.md)
### 24. [Visual Hierarchy](./sub-skills/visual-hierarchy.md)
### 25. [Close Behavior (Mandatory)](./sub-skills/close-behavior-mandatory.md)
### 26. [Mobile Rules](./sub-skills/mobile-rules.md)
### 27. [Frequency Capping](./sub-skills/frequency-capping.md)
### 28. [Targeting](./sub-skills/targeting.md)
### 29. [Hard Exclusions](./sub-skills/hard-exclusions.md)
### 30. [Accessibility](./sub-skills/accessibility.md)
### 31. [Privacy](./sub-skills/privacy.md)
### 32. [Google Interstitial Guidelines](./sub-skills/google-interstitial-guidelines.md)
### 33. [Metrics](./sub-skills/metrics.md)
### 34. [Benchmarks (Directional)](./sub-skills/benchmarks-directional.md)
### 35. [Popup Recommendation](./sub-skills/popup-recommendation.md)
### 36. [Multiple Popup Strategy (If Applicable)](./sub-skills/multiple-popup-strategy-if-applicable.md)
### 37. [Test Hypotheses](./sub-skills/test-hypotheses.md)